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Presentation that I gave at the Waters Buy-Side Technology summit. May 21st 2013. I wish slideshare could show the animations as they really bring it to life !

Presentation that I gave at the Waters Buy-Side Technology summit. May 21st 2013. I wish slideshare could show the animations as they really bring it to life !

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  • Hello my name is Jason Boud and I am a strategic advisor to Truphone and am here to talk to you about the risk and rewards of mobile technology.
  • A brief introduction to myself and TruphoneBackground in IT infrastructure in financial services recently as a Director in IT at Credit Suisse.Founded a company specialisingin strategy, product management and development and salesThey also offer a class leading mobile compliance product , regulation of the financial industry is as you know ia huge pressure on all of our businesses.
  • Let’s set the scene ….a little over 40 years ago… March 1973Two major significant events in history happened On March 1st – The Dark Side of the Moon was released by Pink Floyd – arguably one of the top albums in history .. An Album that remained in the US Billboard charts for 15 years
  •  Also in the same month the London stock exchange lifted its ban on women,  
  • But another major thing happened the following month…The birth of the mobile phone…On April 3, 1973 Martin Cooper demonstrated two working phones at a scheduled press conference in New York HiltonThe call lasted a few minutes and the battery not much longer.Motorola invested $100M over the next 20 years and it seemed that nothing much happened in public until 10 years later …
  •  Some of us probably remember the time you saw someone talking to a mobile phonesThey were called Motorola Dynatac’s 8000x and were dubbed the brick , weighing over a kilogram the battery lasted 20 minute of talk time with a recharge of 10 hours. The first model, the 8000x, received FCC certification in 1983, the model was developed over the coming years
  • Pace of change seemed quite rapid during the next 15-20 yearsnew phone models appearing every 3-4 years, The MicroTAC “flip-phone” in 1989 and the IBM simon personal communicator a device that offered PDA and cellphone functionality…Seemingly massive increases in performances and affordability…..BUTUntil early 2002 and for the first 30 years it was really all about the voice.
  • On March 4th 2002 the game changedThe blackberry 5810 was launchedAs we look at BB activations throughout those early years those familiar with Geoffrey Moore’s crossing the chasm will see the move into early majority taking place between 2005 to 2008broadly speaking activation doubled YoY from 2005 to 2012 and then came crashing down. IT WAS The start of a decade of domination by a single company of the mobile messaging marketplaceThe Mainframe like qualities, secure connectivity, predictability in costs, tight coupling of hardware and software
  • On March 4th 2002 the game changedThe blackberry 5810 was launchedAs we look at BB activations throughout those early years those familiar with Geoffrey Moore’s crossing the chasm will see the move into early majority taking place between 2005 to 2008broadly speaking activation doubled YoY from 2005 to 2012 and then came crashing down. IT WAS The start of a decade of domination by a single company of the mobile messaging marketplaceThe Mainframe like qualities, secure connectivity, predictability in costs, tight coupling of hardware and software
  •  Disruptive challenges began less that 5 years after the blackberry launch withApple iPhone (2007)Android 1.0 (2008)And shipment volumes for iPhone overtook the Blackberry in early 2010.
  •  Disruptive challenges began less that 5 years after the blackberry launch withApple iPhone (2007)Android 1.0 (2008)And shipment volumes for iPhone overtook the Blackberry in early 2010.
  •  In 2009 this gave rise to imitators such as Good for Enterprise bringing mobile email to the masses of iPhone and Android users, Characteristics that appealed to the COO, the CEO and the CIOCertainty (cost, security, performance) … 2 or 3 devices, long lifecycles (24 months+)Control (a corporate devices with a company policy applied) .. an extension of the company laptopPredictability (either RIM or your mobile carrier were responsible)
  •  Where we stand now is over 800 million android activations and 250 million apple iPhone sales, and that goes without the tablets in the market place. And today’s employee demand for these devices to be used for day to day work ihow can the enterprise adopt that groundswell whilst meeting the stringent compliance needs of a heavily regulated industry.
  • 5 years from the launch of the iPhone the Blackberry proposition has been deconstructed to the point thatGartner and other IT analysts now recommend the IT director should consider the move away from Blackberry and the BYOD movement of equal importance .. The enterprise market that we knew it in 2007/8 has fragmented ,we are now looking to replicate the characteristics of that known and loved environmentHowever Mobile computing represents challenges, opportunities and threats each in large quantities. Let’s look at 3 viewpoints
  • 5 years from the launch of the iPhone the Blackberry proposition has been deconstructed to the point thatGartner and other IT analysts now recommend the IT director should consider the move away from Blackberry and the BYOD movement of equal importance .. The enterprise market that we knew it in 2007/8 has fragmented ,we are now looking to replicate the characteristics of that known and loved environmentHowever Mobile computing represents challenges, opportunities and threats each in large quantities. Let’s look at 3 viewpoints
  • How do I keep margins high – Revenue reducing, more and more this is requiring radical reduction in bottom lineHow do I attract the next generation of super talent – those that use technology in a way that we never envisaged Those that will adopt and drop new technology faster that you can read this PowerPoint slideHow do I ride the next wave of M&A – appealing to the David Karp’s of the world ..How do I make my teams more effective – always available and connected , not worrying about expense policyHow do I keep out of trouble with the regulatorMy top 2 are TALENT & CULTURE Lloyd Blankfein, CEO of Goldmans
  •  How do I keep my costs containedHow do I keep control of my risks How do I react to the increase pressure on margins How do I keep out of trouble with the regulatorMy top 2 are control and predictabilityA couple of Chief Operating Officers who have had a particularly hard time at a certain LIBOR scandal consumed firm…Barclay ex-COO Andrew finnay
  • How do I enable my business and get out of their wayAND apply IT policy when all around us want iPhone and Android devicesWHILSTkeeping my data secure but enable my business with the latest technology?How do I adopt consumer technology My top 2 are security and enablementNOW LETS LOOK AT HOW WE UNLOCK REWARDS FOR MOBILE TECHNOLOGOYcitigroup cio Steve randich
  • Control – the control culture that Blackberry gave you in their mainframe like world how can this be replicated in the consumer world? I would argue you need to be ahead of the regulators (this is potentially the world we may live in soon)Recording all of your users business data allow them to segregate personal from business dataAllowing users to search that data making it useful to them (like you can your email)Predictability – in costs (leverage disruptive suppliers, single sourcing global services) , drive higher level of service and lower costs
  • Control – the control culture that Blackberry gave you in their mainframe like world how can this be replicated in the consumer world? I would argue you need to be ahead of the regulators (this is potentially the world we may live in soon)Recording all of your users business data allow them to segregate personal from business dataAllowing users to search that data making it useful to them (like you can your email)Predictability – in costs (leverage disruptive suppliers, single sourcing global services) , drive higher level of service and lower costs
  • As the CIO - SecurityMobile compliance that is device agnostic . Protect the data not the deviceThink about how you can derive identity from a trusted source (perhaps the global mobile network – were trust is designed from the ground up) Enablement - Enable always on mobile communication , no more switching off data roaming or being worried about roaming voice costs - I know of a few banks that have expense management policies telling staff to turn off data roaming – savings may be clear – but is there a hidden cost ? I also know of a major mobile supplier that makes it’s board members swap SIM when travelling to certain countries… Adopt BYOD with a mobile network that allows you to Provides full visibility of the mobile devices ‘in-the-field’ – their location and data usage
  • TalentA mobile policy, embracing BYOD with a known cost outcome and premium support allowing effective team communication. Multiple country numbers on a single SIM and phone opening up new markets. CultureAlways on Mobile compliance that is device agnostic, smart compliance tools allowing segregation of personal and business in the future leads to a culture of trust.  HAVING SEEN SOME WAYS IN WHICH WE CAN ADDRESS THE RISKS OF MOBILE TECHNOLOGY, HOW CAN TRUPHONE HELP?
  • Traditional mobile network operators build local infrastructures which then struggle to communicate across country borders, Truphone is the only company in the world with a global infrastructure that operates without these local limitations. So where you are you can enjoy a globally consistent and seamless experience with far higher call quality and a much better mobile data experience that traditional roaming agreements can offer. This global infrastructure allows Truphone to be the only mobile operator in the world that does not limit you to the borders of a home country. We treat our customers the same way, regardless of which Truphone country they are based in, call or visit. We call this the Truphone Zone. The Truphone Zone expands your home zone from just the United Kingdom to include all our countries of operations. Uniquely we also allow you to have multiple country numbers on one SIM card, one device, one phone and one voicemail , all recorded. Our global infrastructure also allows Truphone to provide many benefits that traditional mobile networks simply cannot. These benefits include:
  •  We bring you closer to your contactsCustomers often find it frustrating to deal with international businesses. Connections can be are less stable, sound quality is unreliable and many just feel alienated by high charges or unfamiliar numbers. It’s not how calling abroad should be in the 21st Century.  We increase your productivity Keeping in touch when you travel can be stressful, current research shows more than 70 per cent of business travellers will either disable data or change their behaviour when they travel abroad. That’s unacceptable to us and that’s why we created, our shared voice and data bundles which remove the worry of monitoring call time or data usage abroad by delivering a single allowance within the Truphone Zone. This completely eliminates roaming charges and therefore enables staff to stay connected and productive wherever they go. ComplianceAdditionally, as regulation continues to tighten, mobile recording emerges as one of the steeper technical and operational challenges businesses face. Truphone Mobile Recording has the unique flexibility to comply with this evolving legislation whether you do business under UK, EU, US or Asia-Pac regulations. We simultaneously capture both voice and text data within the network, ensuring total compliance without impacting call quality.
  • In summary, Truphone provides:A world class global network that gives you flexible roaming, coverage, convenience and complianceIt just works how networks should work – if Apple designed a network – this is how it would be.
  • So to manage your risks and claim your rewards the action plan you should follow is;

Waters buy side v1.0 slideshare Waters buy side v1.0 slideshare Presentation Transcript

  • © 2013 Truphone Ltd 22 May 2013© 2013 Truphone LtdJASON BOUD ( @JASONBOUD JASON@BOUD.ORG.UK )STRATEGIC ADVISOR TO TRUPHONETHE RISKS AND REWARDS OF MOBILE TECHNOLOGIES
  • © 2013 Truphone Ltd 22 May 2013INTRODUCTION2About Me• An IT infrastructure specialist with over 20 years in the financial servicessector. 11 years with Credit Suisse and 6 with Chase (JP Morgan)• After departing a role as Director in IT for Credit Suisse founded BeyondMobile a company offering Strategy, Product and Sales advise to technologycompanies in the early stage of their business plans.About TRUPHONE• Truphone is a global mobile network operator that offers a trulyinternational mobile service and allows me to stay connected wherever Iam.• Class leading Mobile compliance offering to the Financial services industry.
  • © 2013 Truphone Ltd 22 May 2013A MOMENT IN HISTORY3MARCH 1973 View slide
  • © 2013 Truphone Ltd 22 May 2013A MOMENT IN HISTORYMARCH 19734WOMEN ALLOWED View slide
  • © 2013 Truphone Ltd 22 May 2013‘TRULY MOBILE’?APRIL 19735
  • © 2013 Truphone Ltd 22 May 2013WALL STREET AND MOTOROLA DYNATAC6
  • © 2013 Truphone Ltd 22 May 2013RAPID EVOLUTION• Huge evolution over next 15-20years• Magnitudes of change every 2-3years• Better quality, connectivity andcoverage• First 30 years all about voice.7Infographic produced by Intel and ReadWrite
  • © 2013 Truphone Ltd 22 May 2013A DECADE OF DOMINATION8
  • © 2013 Truphone Ltd 22 May 2013A DECADE OF DOMINATION CROSSING THE CHASM9010,000,00020,000,00030,000,00040,000,00050,000,00060,000,00070,000,00080,000,00090,000,00020032004200520062007200820092010201120122013201420152016Blackberry active volumes
  • © 2013 Truphone Ltd 22 May 2013DISRUPTION IN TECHNOLOGY 200710
  • © 2013 Truphone Ltd 22 May 2013DISRUPTION IN TECHNOLOGY 200711
  • © 2013 Truphone Ltd 22 May 2013 12DISRUPTION IN TECHNOLOGY 2009
  • © 2013 Truphone Ltd 22 May 2013BRING YOUR OWN DEVICE & COMPLIANCE13
  • © 2013 Truphone Ltd 22 May 2013DECONSTRUCTION OF THE BLACKBERRY14
  • © 2013 Truphone Ltd 22 May 2013DECONSTRUCTION OF THE BLACKBERRY15The enterprise market that we knew it in2007/8 has fragmented , we are nowlooking to replicate the characteristics ofthat known and loved environmentHowever Mobile computing representschallenges, opportunities and threats eachin large quantities. Let’s look at 3 viewpoints
  • © 2013 Truphone Ltd 22 May 2013THE CEO - RISK OR REWARD ?16gain competitive advantagekeep margins highAttract talent / Cool FactorTeam effectivenessTalent & CultureCompliance culture
  • © 2013 Truphone Ltd 22 May 2013THE COO - RISK OR REWARD ?17Costs contained and efficientManage & Evaluate riskMargin pressureControl & PredictabilityKeep out of trouble withthe regulator
  • © 2013 Truphone Ltd 22 May 2013THE CIO - RISK OR REWARD ?18Apply IT policyShift from enterprise to consumerSecurity & EnablementEnable my businessProtect data assetsBYOD Don’t compromise usability for securityInnovate
  • © 2013 Truphone Ltd 22 May 20133 KEY VIEWPOINTS19Talent & CultureControl &PredictabilitySecurity &Enablement
  • © 2013 Truphone Ltd 22 May 2013BANKING THE REWARDS20Control &PredictabilityPredictabilityControlRegain control over your fragmented suppliersMove from multiple mobile carriers to a singleglobal one- less supply/support chainDrive down cost bases using disruptive pricingor technologyRisk ManagementBe ahead of the regulatorsRecord and manage your compliancecalls, txts and data in the mobile world ..
  • © 2013 Truphone Ltd 22 May 2013BANKING THE REWARDS21Security &EnablementSecurityMobile compliance that is device agnosticProtect the dataIdentityAlways onFull visible BYODEnablement
  • © 2013 Truphone Ltd 22 May 2013BANKING THE REWARDS22Talent & CultureTalentTeam effectivenessNew marketsAllow users to adopt own toolsCultureRecord all of business commsMonitoring as a de-facto stateTrust personal and business mix
  • © 2013 Truphone Ltd 22 May 2013HOW CAN TRUPHONE HELP
  • © 2013 Truphone Ltd 22 May 2013CLOSER TOYOUR CONTACTSINCREASEYOUR PRODUCTIVITYCOMPLIANCEWHY WE MATTER
  • © 2013 Truphone Ltd 22 May 2013TRUPHONE PROVIDES THE FINANCE INDUSTRY…25A NETWORK DESIGNEDFOR BUSINESSTRUPHONE MOBILERECORDINGA LOCAL PRESENCE FORINTERNATIONALCONTACTS
  • © 2013 Truphone Ltd 22 May 2013MANAGE RISK AND CLAIM REWARDSYOUR ACTION PLAN26Cost• Baseline your old world costs• Understand opportunities for efficiencies• Investigate disruptive suppliersPolicy• Decide if devices will be enterprise only or corporate owned, personally enabled, pure BYOD• Translate the risk posture to required security controlsTechStrategy• Select technology platforms and suppliers• Don’t compromise usability for security• Build in compliance from the beginning – how to I record , capture, retain and find
  • © 2013 Truphone Ltd 22 May 2013© 2013 Truphone LtdWWW.TRUPHONE.COM