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Jason Hoeppner, CIC B. H. Burke & Co., Inc.
Social Media’s Reach <ul><li>Socialnomics 3 </li></ul>
Agenda <ul><li>Quick Overview of Aggregators </li></ul><ul><li>Setting up LinkedIn </li></ul><ul><li>Digging into LinkedIn...
Agenda <ul><li>Quick Overview of Aggregators </li></ul><ul><li>Setting up LinkedIn </li></ul><ul><li>Digging into LinkedIn...
Aggregators <ul><li>What are they? </li></ul><ul><ul><li>Aggregators allow you to combine several Social Media accounts in...
Agenda <ul><li>Quick Overview of Aggregators </li></ul><ul><li>Setting up LinkedIn </li></ul><ul><li>Digging into LinkedIn...
First What Is LinkedIn? <ul><li>LinkedIn is a business-oriented platform through which you can connect with people you hav...
Creating a LinkedIn Account <ul><li>http://www.linkedin.com </li></ul>
Setting Up Your LinkedIn Profile
Setting Up Your LinkedIn Profile <ul><li>Find your initial contacts… </li></ul>
Setting Up Your LinkedIn Profile <ul><li>This is your  </li></ul><ul><li>electronic </li></ul><ul><li>résumé &  </li></ul>...
Setting Up Your LinkedIn Profile <ul><li>Profile  </li></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><li>Experience </li...
Agenda <ul><li>Quick Overview of Aggregators </li></ul><ul><li>Setting up LinkedIn </li></ul><ul><li>Digging into LinkedIn...
Digging Into LinkedIn <ul><li>Connections </li></ul><ul><ul><li>How is it different from FB, Twitter? </li></ul></ul><ul><...
Agenda <ul><li>Quick Overview of Aggregators </li></ul><ul><li>Setting up LinkedIn </li></ul><ul><li>Digging into LinkedIn...
Making It Work <ul><li>Requesting Introductions </li></ul><ul><li>LinkedIn Ads </li></ul><ul><li>Adding Applications </li>...
Social Media Survey <ul><li>We want to know how you’re using Social Media and online marketing. </li></ul><ul><li>All resp...
Resources / Useful Links <ul><li>Twitter </li></ul><ul><ul><li>https://support.twitter.com/groups/31-twitter-basics </li><...
<ul><li>Link Up & Follow Me! </li></ul><ul><ul><li>http://twitter.com/JasonHoeppner </li></ul></ul><ul><ul><li>http://www....
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Social Media Part 2 with QQ Solutions

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This is the second of a two-part series I did with QQ Solutions on Social Media for insurance agencies. This session was dedicated to LinkedIn - how to set up an account, a profile, and what to do once connected. We also covered social media aggregators and how to use them.

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  • http://www.youtube.com/watch?v=fpMZbT1tx2o Socialnomics 3
  • Transcript of "Social Media Part 2 with QQ Solutions"

    1. 1. Jason Hoeppner, CIC B. H. Burke & Co., Inc.
    2. 2. Social Media’s Reach <ul><li>Socialnomics 3 </li></ul>
    3. 3. Agenda <ul><li>Quick Overview of Aggregators </li></ul><ul><li>Setting up LinkedIn </li></ul><ul><li>Digging into LinkedIn </li></ul><ul><li>Making LinkedIn Work for You </li></ul>
    4. 4. Agenda <ul><li>Quick Overview of Aggregators </li></ul><ul><li>Setting up LinkedIn </li></ul><ul><li>Digging into LinkedIn </li></ul><ul><li>Making LinkedIn Work for You </li></ul>
    5. 5. Aggregators <ul><li>What are they? </li></ul><ul><ul><li>Aggregators allow you to combine several Social Media accounts into one, easy -to-use interface. </li></ul></ul><ul><ul><li>You can set up your different accounts, keyword searches, and lists in the various columns. </li></ul></ul><ul><li>What are some examples? </li></ul><ul><ul><li>Tweetdeck - http://tweetdeck.com/ </li></ul></ul><ul><ul><li>Hootsuite - http://hootsuite.com/ </li></ul></ul>
    6. 6. Agenda <ul><li>Quick Overview of Aggregators </li></ul><ul><li>Setting up LinkedIn </li></ul><ul><li>Digging into LinkedIn </li></ul><ul><li>Making LinkedIn Work for You </li></ul>
    7. 7. First What Is LinkedIn? <ul><li>LinkedIn is a business-oriented platform through which you can connect with people you have met – in person or even online – to find out more about them and their work, build relationships, exchange ideas, and learn. </li></ul><ul><li>http://learn.linkedin.com/what-is-linkedin/ </li></ul>
    8. 8. Creating a LinkedIn Account <ul><li>http://www.linkedin.com </li></ul>
    9. 9. Setting Up Your LinkedIn Profile
    10. 10. Setting Up Your LinkedIn Profile <ul><li>Find your initial contacts… </li></ul>
    11. 11. Setting Up Your LinkedIn Profile <ul><li>This is your </li></ul><ul><li>electronic </li></ul><ul><li>résumé & </li></ul><ul><li>business </li></ul><ul><li>card! </li></ul>
    12. 12. Setting Up Your LinkedIn Profile <ul><li>Profile </li></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><li>Experience </li></ul></ul><ul><li>Recommendations </li></ul><ul><li>Note: The remaining outline pertains to the actual screens we were viewing in LinkedIn. I recommend viewing the recording to review the content. </li></ul>
    13. 13. Agenda <ul><li>Quick Overview of Aggregators </li></ul><ul><li>Setting up LinkedIn </li></ul><ul><li>Digging into LinkedIn </li></ul><ul><li>Making LinkedIn Work for You </li></ul>
    14. 14. Digging Into LinkedIn <ul><li>Connections </li></ul><ul><ul><li>How is it different from FB, Twitter? </li></ul></ul><ul><ul><li>How is it similar? </li></ul></ul><ul><li>Groups </li></ul><ul><ul><li>Professional Associations </li></ul></ul><ul><ul><li>Niche Markets </li></ul></ul><ul><li>Companies </li></ul><ul><li>Q&A </li></ul>
    15. 15. Agenda <ul><li>Quick Overview of Aggregators </li></ul><ul><li>Setting up LinkedIn </li></ul><ul><li>Digging into LinkedIn </li></ul><ul><li>Making LinkedIn Work for You </li></ul>
    16. 16. Making It Work <ul><li>Requesting Introductions </li></ul><ul><li>LinkedIn Ads </li></ul><ul><li>Adding Applications </li></ul>
    17. 17. Social Media Survey <ul><li>We want to know how you’re using Social Media and online marketing. </li></ul><ul><li>All respondents will receive the analyzed results. </li></ul><ul><li>http://www.surveygizmo.com/s3/656279/Social-Media-and-Insurance-Agencies-What-is-the-Real-Deal </li></ul>
    18. 18. Resources / Useful Links <ul><li>Twitter </li></ul><ul><ul><li>https://support.twitter.com/groups/31-twitter-basics </li></ul></ul><ul><ul><li>Tweetdeck - http://tweetdeck.com/beta/ </li></ul></ul><ul><ul><li>Hootsuite - http://hootsuite.com// </li></ul></ul><ul><ul><li>Search.twitter.com - http://search.twitter.com/ </li></ul></ul><ul><ul><li>We Follow - http://wefollow.com/ </li></ul></ul><ul><li>Other helpful articles & tools: </li></ul><ul><ul><li>Mashable.com - http://mashable.com/ </li></ul></ul><ul><ul><li>Social Media Examiner - http://www.socialmediaexaminer.com/ </li></ul></ul><ul><ul><li>Friend Feed - http://friendfeed.com/ </li></ul></ul>
    19. 19. <ul><li>Link Up & Follow Me! </li></ul><ul><ul><li>http://twitter.com/JasonHoeppner </li></ul></ul><ul><ul><li>http://www.linkedin.com/in/JasonHoeppner </li></ul></ul><ul><ul><li>http://www.facebook.com/JasonHoeppner </li></ul></ul><ul><li>The Old Fashioned Way! </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>(860) 399-8288 </li></ul></ul>
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