… to the bigger question: Do we need the resulting innovation taking place in social media? Did we really need the printing press, the automobile, the television, the airplane?
If you really think about it, we could have gotten by without these innovations. We didn’t really need product. But, what we do need is the process of innovation, the habit of creating new things and turning them into a practical application…
Chris Brogan & Julien Smith, “ Trust Agents”, p. 142
1) Realistically, how many hours do I have to spend in social media each day? Do I have resources/people other than me? What can I expect of them?
(Note: If you’re serious about doing social, you need to find an hour a day to start with, at least.)
2) Which 2 or 3 tools and social networks make sense based on my listening efforts? What is my goal for participation on those sites? What is the culture of those communities, and how will my participation line up with that?
3) Have we evaluated our current online and offline communication efforts to determine what’s working and what we might supplement or replace with social media? Am I going to need to add this on to my existing responsibilities in order to prove its value before making tradeoffs?
4) Has our leadership bought into this idea already, or am I establishing a presence so I can build a stronger case? Is time I spend on social media going to be viewed as an investment or a time sink? How do I make the case for the former?
How Do I Get Started? — Facebook Enter your first & last name. Enter your email address & a password. Fill in your sex & b-day. Click the Sign Up button. http://www.facebook.com
How Do I Get Started? — Facebook You will have to enter the security check words. Then click the Sign Up button. http://www.facebook.com
How Do I Get Started? — Facebook Finally, you should upload a profile picture. Then you can enter your schools, years of graduation, & company to find more friends. You Can Skip Any of These Steps Now, but Before You Connect with More People, It is Important To Have a Good Profile Set Up. Your first step, if you choose to do it, is to enter your email and import friends.
How Do I Get Started? — Facebook Before we do anything else, we should review the security settings on your account. They should be based on the overall strategy that was discussed at the agency. From the main screen, click on Settings , then click on manage next to Privacy .
How Do I Get Started? — Facebook Click on the Profile section.
You can set who can see the various sections of your profile and account:
Friends of Friends
Click on Save Changes when you have things set as you want!
How Do I Get Started? — Facebook On the Contact Information tab you can also set who can view the contact information you entered on your profile.
How Do I Get Started? — Facebook You can also set if – and how – you will be notified when something happens in your FB account (e.g., someone posts something on your wall). You can get an email, for some actions, a text to your phone, or no notification.
(reached by clicking Privacy at the bottom of the FB page.)
What these changes mean for you
You can now control who can see every post you share, from status updates to photo albums.
Regional networks (like London or Australia) have been removed.
A common set of information for all users is now publicly available.
Facebook-enhanced applications and websites now have access to a limited set of information when you use and interact with them: your publicly available information and information you've made visible to Everyone.
No changes whatsoever to ads on Facebook. We do not give—and have never given—anyone's data or personally identifiable information to advertisers.
From your home page, you will be sent through a transition tool that will help you select your new privacy settings. Remember, you'll always be able to change your privacy settings from the Privacy page. If you have any feedback for us on this, let us know here .
LinkedIn takes a much stricter stance on connecting with people.
Users have the option of selecting “I don’t know” (IDK) the senders of connection requests.
Too many IDKs and you will be required to enter a valid email address in order to add someone to your network.
Too many more IDKs and your account could be frozen.
How Do I Get Started? — Twitter http://www.twitter.com https://twitter.com/login Twitter Is the Easiest Platform To Set Up & To Start Using. Click on the Sign up now button. Note that once you have an account, you can just click on the Sign In button to start.
The key to managing disruptions is to have daily priorities.
2) Control Information Overload.
Stop trying to be everywhere. Just stop. In social media, information overload is yours to own and manage. Pick your two or three social sites, and unless your JOB is to spot the next big things, stick with them.
3) Leverage Tools.
Use a desktop tool like TweetDeck , Seesmic Desktop, CoTweet or HootSuite to streamline your Twitter use. Blog using a fluid tool like WordPress that has a suite of plugins to make your life easier, and use the scheduling function to write posts in advance. Make folders in Google Reader so you can prioritize your blog reviewing depending on how much time you have available.
This slide and the following four are from Amber Naslund’s blog: http://altitudebranding.com/category/social-media-time-management/
If you don’t have one already, get a Delicious.com account and use it for your bookmarks. I say bookmark freely, even if you never get back to reading it. If you want to find something, it’s easier to go back to it. If you don’t, your links can be a valuable resource of information to others (and you can send them to your specific tags if you get repeated requests for the same information).
Use sites like Slideshare.net to share your presentations, and get ideas or frameworks for ones of your own. Try Flickr Creative Commons for sourcing images and sharing your own.
5) Sometimes Templates Are Okay.
If you’re asked the same question several times a day in an email, write up a little framework of a response that you can personalize for each recipient but that contains the bulk of the information you need to share.
Build an FAQ page on your site to point people to. Create sharable documents that contain frequently requested information and have them on ready five in a folder for easy access.
When you’re processing email or items in social media, every time a task pops up, you need a place to put it.
7) Communicate Expectations.
Sometimes, you don’t have the answer. Sometimes, you don’t have the time to get to something right now, but you will at some point. Honesty and humility go a long way to helping manage expectations for responsiveness online. Try these:
“ I’d love to get that information to you, but I need 48 hours. Will that be okay, or do you need it sooner?”
“ I don’t have the answer to that, but I’d like to send your request to someone who does and have them respond. Is that okay?”
“ Hey there, I got your note but need a little time to respond. I’ll be back to you within the day.”
To your boss, perhaps: “I’d like to complete this project, but here’s the information/ resources I’m missing to get it done…”
… “ (there) is another reason why it’s crucial to infuse some humanity into your conversations online, so folks know that you’re just a person over there, not a superhero or a robot. You need time to spend with your kid, feed the dog, spend with your spouse, read a book. Yes, you should still do those things. Being sure that folks know you’re responsive in a reasonable fashion but not going to be able to handle things ’round the clock’ is super important.”
8 ) Establish Routines
If you have regular tasks and tactics to focus on, you’ll want to try and carve out time for them. Some examples:
Blogging, reviewing and responding to email
Listening and Monitoring (unless you have a dedicated staff person for this)
Reporting and Analysis
Checking in on social networks – Twitter, Facebook, LinkedIn, Forums…
If you set aside specific hours in your day, turn off other distractions. (Yes, it’s okay to close your email program.) Put your phone on Do Not Disturb or let it go to voicemail. Even 30 minutes of focused time on a single task, on a regular basis, can ramp up your productivity. It is NOT “inauthentic” to set times to interact on your chosen social networks. It’s all a matter of balancing priorities.
Please. Get offline. Go outside. Take a bath. Play with your kid. Go to the movies. Or go to an in-person event or Tweetup. There is nothing that will derail your social media efforts more than never walking away from them.
You need perspective from an unplugged view so your priorities stay in focus. You need time to scribble your goals on paper, or just think. Productivity isn’t always about how many balls you’re juggling. Sometimes, it’s about very careful editing of how you do – or don’t – spend your time.
They are taking a geographic approach. In other words, there is a local business person who monitors and controls a group for people who live in that specific area. 75% of their 250 followers are local.
They are using Twitter to get the word out on issues that pertain to insurance, but also to put a personal touch on their communications with clients as well as other followers in their area.
They Have Gotten 12 Leads from Their Followers and Have 3 New Customers & 7 New Policies (250/12/7). They have also tracked about 100 unique website hits.
Guidelines when Publishing Photographs of Individuals
Because there are many nuances to the right of privacy and publicity laws it is advisable to always obtain a written release from any individual that would be recognized in a photograph.
Obtain a release even if the individual's image will initially be used for a newsworthy purpose in the event that you may want to use the individual's photograph for other trade or commercial uses.
Don't forget that if the individual is a minor, you will need parental or guardian consent.
Make certain you caption the photograph correctly.
Be careful when cropping a photograph that you do not alter the context in which the photograph was taken.
If you decide to use a photograph without a release make certain it was obtained without trespassing on private property, that it does not violate an individual's right of privacy or publicity or that it is protected by a First Amendment use.
Releases are generally not required from people who are identifiable in a photograph of a street or public place, provided that the photograph is reasonably related to the subject matter and the identifiable people are not the focus of the photograph. An example of a permitted use would be a photograph of the Rockefeller Center Ice Rink that was used to illustrate a book about Rockefeller Center or about New York City attractions, even though many people may be identifiable.
From Floyd L. Rich http://www.publaw.com/photo.html
Also see: http://www.photosecrets.com/law.privacy.html