Best Buy At Engage Expo

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Be smart. Be respectful. Be human.Summer 2007ObservingPassive ParticipationFebruary 2008Active EngagementIndirect Community PostsBest Living BlogApril 2008TwitterSeptember 2008Community Forum

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Best Buy At Engage Expo - Presentation Transcript

Implementing Best Buy's Social Media Strategy
Gina Debogovich, Community Manager
Jason Parker, Community Analyst
Our Journey
Creating meaningful communication
Partnerships with Key Stakeholders
Active Participation
Community
Geek Squad
BlueShirts
Customers
Superusers
Spreading to Indirect Communities
Spreading Throughout the Business
Future: Customer Service 2.0
Content Aggregation
Increase Video Content
Serve as a Platform
Questions?
Follow Us!
http://twitter.com/bby_community