About Big Boys Toys is the Middle East’s premier luxury lifestyle event aimed at the region’s high net worth consumers.
It provides companies with an exclusive opportunity to showcase the most unique exhibits with special emphasis on innovative products that will be seen for the first time in the region. It is also the perfect setting to launch exclusive new products in the UAE and the wider Middle East Region.
Big Boys Toys combines unique gadgets, high-octane products, the biggest brands, amazing live demos aand exciting interactive features all under one roof.
Big Boys Toys 2012 will take place 9-11 February at the iconic ATLANTIS The Palm in Dubai, UAE.