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Spiri fest seasonal imc
Spiri fest seasonal imc
Spiri fest seasonal imc
Spiri fest seasonal imc
Spiri fest seasonal imc
Spiri fest seasonal imc
Spiri fest seasonal imc
Spiri fest seasonal imc
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Spiri fest seasonal imc

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  • 1. SpiritFest Seasonal Jasmine Adams IMC Strategic Planning Monday, November 25, 13
  • 2. Local Gospel Talent Monday, November 25, 13
  • 3. New Platform • SpiritFest Seasonal will have a stage for local gospel talent • Recording labels represented • 4 His Name Sake Records • Hidden Beach • Verity Records Monday, November 25, 13
  • 4. Problem Statement • Monday, November 25, 13 A  situation  analysis  is  the  investigation  of  a  target  market  to  determine   the  appropriate  strategy  for  an  advertising  campaign.  Many  gospel   concerts  have  failed  due  to  people  not  knowing  because  of  advertising,   or  the  lack  of  funding  for  an  annual  concert.  SpiritFest  Seasonal  is   designed  to  bridge  the  gap  between  local  artist  and  the  opportunity  to   sing  for  an  audience  and  professional  record  labels.  
  • 5. Target Market • Monday, November 25, 13 The  target  market  for  this  event  is  22-­‐32.  This  demographic  has  a  job   and  is  able  to  buy  the  tickets  to  the  main  concert.  The  event  is  the  night   before  that  is  a  teaser  of  the  main  event.  This  event  has  comedians,   national  recording  artist,  and  many  different  local  artists.  The  tickets  for   this  event  is  only  $6  versus  the  main  concert  $28-­‐32.  The  target  market   makes  between  $20,000-­‐  75,000  a  year.  
  • 6. Creative Strategy • first season of concerts are free • an audition process is set up to ensure the best local talent for our audience • our audience has a direct line to communicate with us through social media Monday, November 25, 13
  • 7. Cost Marketing Website  $150/month Flyers  5,0000-­‐  $280 Radio  $80/slot Monday, November 25, 13
  • 8. Free Marketing • Twitter • Facebook • Instagram Monday, November 25, 13

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