“Notes From The Field”Key Learnings from AVG’s Social JourneyJas DhaliwalHead of Communities@Jas
AVG Technologies - AVG.com                             2
The Problem“Conventional marketing wisdom longheld that a dissatisfied customer tellsten people. But…in the new age ofsoci...
http://www.businessinsider.com/most-companies-are-still-clueless-about-social-media-2011-5#-1                             ...
Don’t think about your business in isolation -Think Ecosystem!                                                 5
6http://www.flickr.com/photos/ingridesign/3915654762/sizes/z/in/photostream
Start Simple•   What are you trying to achieve?•   What does success look like to you?•   Does it fit in with the business...
Social Strategy   http://www.flickr.com/photos/intersectionconsulting/4044928125/   8
Whose Your Audience? - Target Niches    http://www.flickr.com/photos/29106784@N02/2720676242   9
Be Interesting – Be Engaging   http://justintadlock.com/archives/2009/03/28/rule-1-the-guide-to-wordpress-seo             ...
Syndicating Content                      • Post at least one blog post per day                      • Share 3-4 updates on...
Listening Tools - Free and Paid• Google Reader / Feedly          • Radian6• Google Alerts / News / Trends   • Sysomos• Twi...
Stay Informed – Social Media Monitoring           Marshall Sponder           http://www.webmetricsguru.com           Fresh...
The AVG Social StoryCom·mu·ni·tynoun, plural. 1. A social group of any size whose members reside in aspecific locality, an...
“Attacking The Senses” – Our Social Five                       http://www.facebook.com/avgfree       http://www.twitter.co...
16
Facebook.com/AVGFree                       17
Recognising and Rewarding Advocates                                      18
Summary - There is no shortcut to success.Social media is an on-going journey that requires a lot of planning, buyin and e...
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Notes from the Field - Key Learnings from AVG's Social Journey

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Presented at TechMAP's B2B Digital & Social Marketing Masterclass - What we've learned! event

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Notes from the Field - Key Learnings from AVG's Social Journey

  1. 1. “Notes From The Field”Key Learnings from AVG’s Social JourneyJas DhaliwalHead of Communities@Jas
  2. 2. AVG Technologies - AVG.com 2
  3. 3. The Problem“Conventional marketing wisdom longheld that a dissatisfied customer tellsten people. But…in the new age ofsocial media, he or she has the toolsto tell ten million.” Paul Gillin, author of The New Influencers 3
  4. 4. http://www.businessinsider.com/most-companies-are-still-clueless-about-social-media-2011-5#-1 4
  5. 5. Don’t think about your business in isolation -Think Ecosystem! 5
  6. 6. 6http://www.flickr.com/photos/ingridesign/3915654762/sizes/z/in/photostream
  7. 7. Start Simple• What are you trying to achieve?• What does success look like to you?• Does it fit in with the business goals and objectives?• Have you involved management and key stakeholders?• Do you have management buy in?• Who in your business is “social savvy?” You will need them!• How are you going to measure success?• Own it, don’t delegate!• What about suppliers/partners, how social are they?• Which social tools make sense for your business?• Feedback Loops• Start small - Pilot 7
  8. 8. Social Strategy http://www.flickr.com/photos/intersectionconsulting/4044928125/ 8
  9. 9. Whose Your Audience? - Target Niches http://www.flickr.com/photos/29106784@N02/2720676242 9
  10. 10. Be Interesting – Be Engaging http://justintadlock.com/archives/2009/03/28/rule-1-the-guide-to-wordpress-seo 10
  11. 11. Syndicating Content • Post at least one blog post per day • Share 3-4 updates on Facebook/Twitter per day • Share videos on YouTube • Syndicate post to our Facebook and Twitter sites • Join the discussion on Facebook and Twitter • Poll the user community • Help partners and resellers • Be consistent 11
  12. 12. Listening Tools - Free and Paid• Google Reader / Feedly • Radian6• Google Alerts / News / Trends • Sysomos• Twitter Search • Brandwatch• Blogs / Industry newsletters • Buzzmetrics/ Nielson Online• Socialmention.com • Scout Labs• Backtype.com • Alterian• Boardreader.com To name but a few…• Facebook Lexicon• Addictomatic.com 12
  13. 13. Stay Informed – Social Media Monitoring Marshall Sponder http://www.webmetricsguru.com Fresh Network Report http://www.slideshare.net/Jas/fresh-networks- social-media-monitoring-report 13
  14. 14. The AVG Social StoryCom·mu·ni·tynoun, plural. 1. A social group of any size whose members reside in aspecific locality, and often have a common interest Source: Dictionary.com • Our community allows us to be close to our customers and potential customers • We speak to and engage with them using natural language • We work with them to help us build better products. • Our influencers help with advocacy and help promote us to others. 14
  15. 15. “Attacking The Senses” – Our Social Five http://www.facebook.com/avgfree http://www.twitter.com/avgfreehttp://blogs.avg.com http://www.youtube.com/officialavg http://www.flickr.com/officialavg 15
  16. 16. 16
  17. 17. Facebook.com/AVGFree 17
  18. 18. Recognising and Rewarding Advocates 18
  19. 19. Summary - There is no shortcut to success.Social media is an on-going journey that requires a lot of planning, buyin and effort pinned to business objectives.Tips for success:• Get buy-in• Choose the right social tools• Find the right people to help you deploy the social strategy• "Content” is STILL King• Target niches• Engage your audience, don’t spam them with broadcast messages• Be unique and original: Dont copy other peoples case studies, use them as inspiration!• Concentrate on metrics: You need to frequently measure the performance of your efforts, to ensure they are still in sync with business goals. 19
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