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Be What's Next



My postgraduate talk to University of Salford students on the 21st June 2011

My postgraduate talk to University of Salford students on the 21st June 2011



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Be What's Next Be What's Next Presentation Transcript

  • Be What’s Next
  • Jas Dhaliwal
    AVG Technologies
    Head of Communities
    June 2011
  • JasDhaliwal
    Head of Communities for AVG Technologies
    Have also worked for Microsoft UK and BAA
    Academic accomplishments:
    BSc Information Systems, MBA from Brunel University
    Also passionate about research, PhD one day…
    Email: jasdev.dhaliwal@avg.com
    LinkedIn: http://www.linkedin.com/in/jasdevdhaliwal
    Twitter: http://www.twitter.com/Jas
    Blog: http://www.thewebpitch.com
  • My Day Job
  • Smartphones Change Everything
  • Tools for Researchers
    Create – (Tumblr, WordPress, SoundCloud)
    Curate – (SlideShare, Delicious)
    Collaborate – (Skype, Dropbox, Google Docs)
    Connect – (LinkedIn, Facebook, Twitter)
    But really tools to help you get a job…
  • Do you exist online?
    Hey, that’s not me!?
  • As an employer, how do I find you?
  • The single best investment I made
  • Grab your domain name
  • Online Profiles
    • Build “Social Capital”
    • Make yourself easy to find.
    • Share your passion
    • Take control of brand “You”
    • Connect with others
  • Blogging – and why I blog?
  • http://www.thewebpitch.com
  • How social media helped me
    My blog and Facebook helped me with my MBA research – it was a great way to connect with others.
    My blog helped me to get my last two jobs
    My blog and Twitter have helped me develop an engaged audience
    Both have enabled me to meet lots of influential people
  • Linkedin.com/in/JasDhaliwal
  • Twitter.com/Jas
  • Podcasting – Soundcloud.com/Jas
  • Key Tips
    Get to grips with the technology
    Blogs, Facebook, Twitter, YouTube and podcasts
    Find the key opinion-formers in your field
    Think about how you can connect with them
    Start blogging, but think about other tools
    Ask for help – It helps, really!
    Make your website a destination
    Invest time
  • Blogging - Notes from the Field
    Blog as often as you can – share insights
    Patience – good things will happen
    Answer every comment or tweet you receive
    Link. Link. Link. Share. Share. Share.
    Ignore page views, create conversation
    Be Authentic, Be Transparent
    Write engaging content
  • To Conclude
    Blog about your research and find your niche
    If you content is good you will find an audience
    Link to others and share your findings
    Look for key influencers in your field
    Connect with them on and offline
    Think of yourself as a “brand”
    Build Social Profiles, make it easy to find you
  • References
    Scoble, R. and Israel, S. (2006) Naked Conversations
    Schawbel, D. (2009) Me 2.0: Build a Powerful Brand to Achieve Career Success
    Vaynerchuk, G. (2009) Crush It!: Why Now is the Time to Cash in on Your Passion
    Godin, S. (2010) Linchpin: Are you indispensable? How to drive your career and make a remarkable future
  • Final Advice?
    Good Luck!
    Change the world
    or go home
    “Be What’s Next”.