AVG LinkedIn Starter Guide

V1.0 LINKEDIN USER GUIDE By Jas Dhaliwal

WHAT IS LINKEDIN?
LinkedIn is a business-oriented social networking site that has more than 55 million registered users, spanning more than 200 countries and territories worldwide.
The purpose of the site is twofold:
To allow registered users to develop and maintain a network of people they know and trust in business. The people in the list are called “Connections.”
Users can invite anyone (whether currently a site user or not) to become a connection.
To allow registered users to display their professional profile, endorsements, personal web sites, etc. for the purpose of reconnecting, finding new talent, finding opportunities for career advancement, etc., as desired.

WHAT LINKEDIN CAN DO FOR AVG?
Elevate brand position
Communicate business ‘freedom’ message
Increase online share of voice
Raise SMB perceptions
Provide B2B sales leads / new prospects
Drive proliferation of accurate information about AVG
Decrease acquisition costs

NEW STARTER USER GUIDE
Create a profile that truly represents you.
List your current, past positions & education along with you tenure there.
Add a profile picture – this helps others to recognise you.
Add a summary paragraph – this helps others to learn about you.
Ensure your connections represent your “real world” network.
Use the LinkedIn email import feature to see all of the people you know who are already on LinkedIn. You can then select who you wish to invite to join your trusted network. You can also search for people from your past jobs or schools and invite them to reconnect.
Leverage the power of your LinkedIn network.
Look up someone’s profile before you meet them. Learn about their background and see who you know in common.

GETTING “LINKEDIN” – FIRST STEPS
Start by creating an account on LinkedIn at http://www.linkedin.com
Add your:
First name
Last name
Email address
Create a password to get started.
Next, add your:
Employment status
Company
Job Title
Country
Postal Code

See who you already know on LinkedIn
by entering in your Yahoo, Hotmail,
Gmail or AOL account information.
Alternatively, click “Skip this step” to
move on to the next screen.
A confirmation email will now be sent
to the email address that you signed
up with. Please click on the
confirmation link to confirm your
LinkedIn account.

Once you have confirmed your LinkedIn
account, you are now ready to sign in
with your email address and password.
After you have signed in, LinkedIn may
suggest a number of people for you to
connect with. You can click on the
“ Add Connections” button to add the
names. Or, you can click on “Skip this
step” button to move on to the next
page.
You are almost done! LinkedIn offers
an opportunity for you to invite and
connect with people that you know
and trust. Enter their email addresses in
the box provided, separate each
address with a comma.

LINKEDIN PROFILE PAGE The next step is to complete your Profile page. This can be done by clicking on the Profile tab and selecting Edit Profile.

LINKEDIN PROFILE PAGE You are now presented with your LinkedIn Profile page. Notice that your profile is only 25% completed! This is the time to complete it. You can either import an existing resume into LinkedIn, or enter your personal details individually. You are highly recommended to complete your profile to 100% , for it to be effective.

http://twitter.com/OfficialAVGNews http://www.facebook.com/AVGFree http://product-team.blog.avg.com http://viruslab.blog.avg.com http://jrsmith.blog.avg.com http://thompson.blog.avg.com http://obluk.blog.avg.com http://fitzgerald.blog.avg.com A list of your expertise, so people can see whether you are a potential supplier LINKEDIN PROFILE PAGE Describe how you can bring value to your clients. Add links to AVG’s Social Media web properties.

After you have completed your profile page. Now add some connections, start by inviting your friends and colleagues. ADD CONNECTIONS

How you are protected from spam connections
They already have your email address: your email is not displayed on LinkedIn except to those who are already connected to you.
They have worked with or went to school with you: when inviting someone to connect you must reference companies or schools that are in both your profiles.
Invites are always sent to you to approve or reject before the person is connected to you.
YOUR SAFEGUARD Others may invite you to connect only if they can meet the following criteria:

LINKEDIN RECOMMENDATIONS Recommendations are a great way to seal relationships that you have cultivated on LinkedIn and also allow you to promote both yourself and your company. Writing recommendations for others can lead to people writing recommendations for you.

LINKEDIN FINAL HINTS & TIPS

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AVG LinkedIn Starter Guide

by Jas Dhaliwal

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