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Social Media Dashboard. Social Media Dashboard. Presentation Transcript

  • "THE LESS TIME I SPEND MANAGING OUR SOCIAL MEDIA, THE LONGER I CAN PLAY ON FACEBOOK." - SOCIAL MEDIA MANAGER, AGE 22
  • AGENDA ● Strategy ● Content ● Tools ● Best Practices ○ Facebook ○ Twitter ○ LinkedIn
  • STRATEGERY
  • THINK LIKE THE CONSUMER
  • STRATEGY ● Goal ● Research ● Concept ● Tactics ● Management ● Measurement + KPI's
  • GOAL ● Get more fans ● Increase traffic to the website ● Increase sales online ● Drive more traffic in-store ● Increase calls to generate more leads ● Grow brand awareness
  • RESEARCH ● Who is the audience? ● What social media platforms do they use? ● How do they use social media? ● When are they active? ● What are their other interests? ● What are their behaviors? ● What is entertaining to them? ● What is relevant to them? ● Why/how do they use your product(s)?
  • FACEBOOK ANALYTICS
  • THIRD PARTY ANALYTICS
  • GOOGLE ANALYTICS
  • CONCEPT What is the one idea?
  • IS IT WORTH TALKING ABOUT?
  • TACTICS ● Platforms ● Paid media ● Content
  • MANAGEMENT ● Who is managing? ● What are their roles? ○ Curating ○ Responding ○ Tracking ● Is there a process?
  • KPI's ● New followers ● Likes ● Retweets ● Shares ● Click throughs ● Conversions ● Impressions
  • MEASUREMENT What are your measuring tools? ○ Google analytics ○ Built-in platform analytics ○ Social analytics ○ Sales ○ Manually tracking
  • In 2009, UAB live tweeted the removal of a patient's adrenal gland. "We're taking a communications tool that already is a staple and applying it to learning about direct medical care. It is a perfect fit for a new generation of medical students." - Craig Hoesley, M.D., associate dean for medical education at UAB UAB LIVE TWEETS SURGERY
  • VALENVINE
  • RED BULL STRATOS
  • CONTENT IS KING
  • DIFFERS ACROSS PLATFORMS
  • GUIDELINES ● Brief ● Relevant ● Timely ● Entertaining ● Call to action
  • INVEST IN YOUR CUSTOMERS
  • TOOLS
  • URL SHORTENER FREE
  • www.redsquareagency.com http://bit.ly/12fAkg5 ● Allows for more characters in a post. ● Can create corresponding QR codes. ● Works across all platforms. ● Trackable: ○ # of clicks ○ Breakdown by hour ○ Location of clicks ○ Who shared it and where ○ % of clicks from your link versus other links to the same location BIT.LY
  • CONTENT MANAGEMENT FREE
  • ● Monitor accounts across numerous platforms. ● Works on mobile devices. ● Offers a URL shortener ● Basic reports PAID ● Customized reports ● Assignments ● Multiple users HOOTSUITE.COM
  • CONTENT MANAGEMENT + ANALYTICS PAID ENTERPRISE
  • SALESFORCE.COM
  • PAID CUSTOM PLATFORMS
  • GATORADE
  • GATORADE
  • BEST PRACTICES
  • FACEBOOK 1-3 POSTS PER DAY
  • FACEBOOK INCLUDE A PHOTO
  • FACEBOOK POST MULTIPLE PHOTOS
  • FACEBOOK CALL TO ACTION
  • FACEBOOK
  • FACEBOOK ENTERTAIN
  • FACEBOOK ENGAGE THE PAGE
  • FACEBOOK
  • FACEBOOK
  • FACEBOOK
  • FACEBOOK
  • FACEBOOK
  • FACEBOOK
  • TWITTER 1. DO NOT CONNECT YOUR FACEBOOK
  • TWITTER TWITTER FACEBOOK WEBSITE CONTACT TWITTER WEBSITE CONTACT SIMPLIFY THE JOURNEY
  • TWITTER 1. DO NOT CONNECT YOUR FACEBOOK 2. LESS IS MORE
  • TWITTER
  • TWITTER 1. DO NOT CONNECT YOUR FACEBOOK 2. LESS IS MORE 3. LISTS
  • TWITTER
  • 1. DO NOT CONNECT YOUR FACEBOOK 2. LESS IS MORE 3. LISTS 4. INTERACT TWITTER
  • TWITTER @REDSQUAREAGENCY PEOPLE WHO FOLLOW BOTH USERS
  • TWITTER .@REDSQUAREAGENCY ALL OF YOUR FOLLOWERS
  • 1. DO NOT CONNECT YOUR FACEBOOK 2. LESS IS MORE 3. LISTS 4. INTERACT 5. HASHTAG TWITTER
  • TWITTER
  • TWITTER 1. DO NOT CONNECT YOUR FACEBOOK 2. LESS IS MORE 3. LISTS 4. INTERACT 5. HASHTAG 6. BE PROACTIVE
  • TWITTER USE ADVANCED SEARCH https://twitter.com/search-advanced
  • LINKEDIN ● BUILD A BUSINESS NETWORK ● RECRUITMENT ● WORK, ADVANCEMENTS, COMMUNITY SUPPORT ● EDUCATION
  • STAY ACTIVE
  • LINKEDIN AS A PROFESSIONAL ● READ ARTICLES ON LINKEDIN ● LIKE ARTICLES ● COMMENT ● SHARE ● ENDORSE PEOPLE ● RECOMMEND COMPANIES ● MAKE NEW CONNECTIONS
  • LINKEDIN AS A BUSINESS ● POST LINKS ● POST JOB OPENINGS ● MAKE ANNOUNCEMENTS ● CELEBRATE EMPLOYEES ● USE FOLLOWERS AS LEADS
  • LINKEDIN
  • LINKEDIN
  • FINAL THOUGHT ENGAGEMENT INCREASES REACH
  • jarrett@redsquareagency.com @jarrettmccraw linkedin.com/in/jarrettmccraw