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"THE LESS TIME I SPEND
MANAGING OUR SOCIAL MEDIA,
THE LONGER I CAN PLAY
ON FACEBOOK."
- SOCIAL MEDIA MANAGER, AGE 22
AGENDA
● Strategy
● Content
● Tools
● Best Practices
○ Facebook
○ Twitter
○ LinkedIn
STRATEGERY
THINK LIKE THE CONSUMER
STRATEGY
● Goal
● Research
● Concept
● Tactics
● Management
● Measurement + KPI's
GOAL
● Get more fans
● Increase traffic to the website
● Increase sales online
● Drive more traffic in-store
● Increase ca...
RESEARCH
● Who is the audience?
● What social media platforms do they use?
● How do they use social media?
● When are they...
FACEBOOK ANALYTICS
THIRD PARTY ANALYTICS
GOOGLE ANALYTICS
CONCEPT
What is the one idea?
IS IT WORTH TALKING ABOUT?
TACTICS
● Platforms
● Paid media
● Content
MANAGEMENT
● Who is managing?
● What are their roles?
○ Curating
○ Responding
○ Tracking
● Is there a process?
KPI's
● New followers
● Likes
● Retweets
● Shares
● Click throughs
● Conversions
● Impressions
MEASUREMENT
What are your measuring tools?
○ Google analytics
○ Built-in platform analytics
○ Social analytics
○ Sales
○ M...
In 2009, UAB live tweeted the removal of a patient's
adrenal gland.
"We're taking a communications tool that
already is a ...
VALENVINE
RED BULL STRATOS
CONTENT IS KING
DIFFERS ACROSS PLATFORMS
GUIDELINES
● Brief
● Relevant
● Timely
● Entertaining
● Call to action
INVEST IN YOUR CUSTOMERS
TOOLS
URL SHORTENER
FREE
www.redsquareagency.com http://bit.ly/12fAkg5
● Allows for more characters in a post.
● Can create corresponding QR codes....
CONTENT MANAGEMENT
FREE
● Monitor accounts across numerous platforms.
● Works on mobile devices.
● Offers a URL shortener
● Basic reports
PAID
● C...
CONTENT MANAGEMENT + ANALYTICS
PAID
ENTERPRISE
SALESFORCE.COM
PAID
CUSTOM PLATFORMS
GATORADE
GATORADE
BEST PRACTICES
FACEBOOK
1-3 POSTS PER DAY
FACEBOOK
INCLUDE A PHOTO
FACEBOOK
POST MULTIPLE PHOTOS
FACEBOOK
CALL TO ACTION
FACEBOOK
FACEBOOK ENTERTAIN
FACEBOOK
ENGAGE THE PAGE
FACEBOOK
FACEBOOK
FACEBOOK
FACEBOOK
FACEBOOK
FACEBOOK
TWITTER
1. DO NOT CONNECT YOUR FACEBOOK
TWITTER
TWITTER FACEBOOK WEBSITE CONTACT
TWITTER WEBSITE CONTACT
SIMPLIFY THE JOURNEY
TWITTER
1. DO NOT CONNECT YOUR FACEBOOK
2. LESS IS MORE
TWITTER
TWITTER
1. DO NOT CONNECT YOUR FACEBOOK
2. LESS IS MORE
3. LISTS
TWITTER
1. DO NOT CONNECT YOUR FACEBOOK
2. LESS IS MORE
3. LISTS
4. INTERACT
TWITTER
TWITTER
@REDSQUAREAGENCY
PEOPLE WHO FOLLOW BOTH USERS
TWITTER
.@REDSQUAREAGENCY
ALL OF YOUR FOLLOWERS
1. DO NOT CONNECT YOUR FACEBOOK
2. LESS IS MORE
3. LISTS
4. INTERACT
5. HASHTAG
TWITTER
TWITTER
TWITTER
1. DO NOT CONNECT YOUR FACEBOOK
2. LESS IS MORE
3. LISTS
4. INTERACT
5. HASHTAG
6. BE PROACTIVE
TWITTER
USE ADVANCED SEARCH
https://twitter.com/search-advanced
LINKEDIN
● BUILD A BUSINESS NETWORK
● RECRUITMENT
● WORK, ADVANCEMENTS, COMMUNITY SUPPORT
● EDUCATION
STAY ACTIVE
LINKEDIN
AS A PROFESSIONAL
● READ ARTICLES ON LINKEDIN
● LIKE ARTICLES
● COMMENT
● SHARE
● ENDORSE PEOPLE
● RECOMMEND COMP...
LINKEDIN
AS A BUSINESS
● POST LINKS
● POST JOB OPENINGS
● MAKE ANNOUNCEMENTS
● CELEBRATE EMPLOYEES
● USE FOLLOWERS AS LEADS
LINKEDIN
LINKEDIN
FINAL THOUGHT
ENGAGEMENT INCREASES REACH
jarrett@redsquareagency.com
@jarrettmccraw
linkedin.com/in/jarrettmccraw
Social Media Dashboard.
Social Media Dashboard.
Social Media Dashboard.
Social Media Dashboard.
Social Media Dashboard.
Social Media Dashboard.
Social Media Dashboard.
Social Media Dashboard.
Social Media Dashboard.
Social Media Dashboard.
Social Media Dashboard.
Social Media Dashboard.
Social Media Dashboard.
Social Media Dashboard.
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Transcript of "Social Media Dashboard."

  1. 1. "THE LESS TIME I SPEND MANAGING OUR SOCIAL MEDIA, THE LONGER I CAN PLAY ON FACEBOOK." - SOCIAL MEDIA MANAGER, AGE 22
  2. 2. AGENDA ● Strategy ● Content ● Tools ● Best Practices ○ Facebook ○ Twitter ○ LinkedIn
  3. 3. STRATEGERY
  4. 4. THINK LIKE THE CONSUMER
  5. 5. STRATEGY ● Goal ● Research ● Concept ● Tactics ● Management ● Measurement + KPI's
  6. 6. GOAL ● Get more fans ● Increase traffic to the website ● Increase sales online ● Drive more traffic in-store ● Increase calls to generate more leads ● Grow brand awareness
  7. 7. RESEARCH ● Who is the audience? ● What social media platforms do they use? ● How do they use social media? ● When are they active? ● What are their other interests? ● What are their behaviors? ● What is entertaining to them? ● What is relevant to them? ● Why/how do they use your product(s)?
  8. 8. FACEBOOK ANALYTICS
  9. 9. THIRD PARTY ANALYTICS
  10. 10. GOOGLE ANALYTICS
  11. 11. CONCEPT What is the one idea?
  12. 12. IS IT WORTH TALKING ABOUT?
  13. 13. TACTICS ● Platforms ● Paid media ● Content
  14. 14. MANAGEMENT ● Who is managing? ● What are their roles? ○ Curating ○ Responding ○ Tracking ● Is there a process?
  15. 15. KPI's ● New followers ● Likes ● Retweets ● Shares ● Click throughs ● Conversions ● Impressions
  16. 16. MEASUREMENT What are your measuring tools? ○ Google analytics ○ Built-in platform analytics ○ Social analytics ○ Sales ○ Manually tracking
  17. 17. In 2009, UAB live tweeted the removal of a patient's adrenal gland. "We're taking a communications tool that already is a staple and applying it to learning about direct medical care. It is a perfect fit for a new generation of medical students." - Craig Hoesley, M.D., associate dean for medical education at UAB UAB LIVE TWEETS SURGERY
  18. 18. VALENVINE
  19. 19. RED BULL STRATOS
  20. 20. CONTENT IS KING
  21. 21. DIFFERS ACROSS PLATFORMS
  22. 22. GUIDELINES ● Brief ● Relevant ● Timely ● Entertaining ● Call to action
  23. 23. INVEST IN YOUR CUSTOMERS
  24. 24. TOOLS
  25. 25. URL SHORTENER FREE
  26. 26. www.redsquareagency.com http://bit.ly/12fAkg5 ● Allows for more characters in a post. ● Can create corresponding QR codes. ● Works across all platforms. ● Trackable: ○ # of clicks ○ Breakdown by hour ○ Location of clicks ○ Who shared it and where ○ % of clicks from your link versus other links to the same location BIT.LY
  27. 27. CONTENT MANAGEMENT FREE
  28. 28. ● Monitor accounts across numerous platforms. ● Works on mobile devices. ● Offers a URL shortener ● Basic reports PAID ● Customized reports ● Assignments ● Multiple users HOOTSUITE.COM
  29. 29. CONTENT MANAGEMENT + ANALYTICS PAID ENTERPRISE
  30. 30. SALESFORCE.COM
  31. 31. PAID CUSTOM PLATFORMS
  32. 32. GATORADE
  33. 33. GATORADE
  34. 34. BEST PRACTICES
  35. 35. FACEBOOK 1-3 POSTS PER DAY
  36. 36. FACEBOOK INCLUDE A PHOTO
  37. 37. FACEBOOK POST MULTIPLE PHOTOS
  38. 38. FACEBOOK CALL TO ACTION
  39. 39. FACEBOOK
  40. 40. FACEBOOK ENTERTAIN
  41. 41. FACEBOOK ENGAGE THE PAGE
  42. 42. FACEBOOK
  43. 43. FACEBOOK
  44. 44. FACEBOOK
  45. 45. FACEBOOK
  46. 46. FACEBOOK
  47. 47. FACEBOOK
  48. 48. TWITTER 1. DO NOT CONNECT YOUR FACEBOOK
  49. 49. TWITTER TWITTER FACEBOOK WEBSITE CONTACT TWITTER WEBSITE CONTACT SIMPLIFY THE JOURNEY
  50. 50. TWITTER 1. DO NOT CONNECT YOUR FACEBOOK 2. LESS IS MORE
  51. 51. TWITTER
  52. 52. TWITTER 1. DO NOT CONNECT YOUR FACEBOOK 2. LESS IS MORE 3. LISTS
  53. 53. TWITTER
  54. 54. 1. DO NOT CONNECT YOUR FACEBOOK 2. LESS IS MORE 3. LISTS 4. INTERACT TWITTER
  55. 55. TWITTER @REDSQUAREAGENCY PEOPLE WHO FOLLOW BOTH USERS
  56. 56. TWITTER .@REDSQUAREAGENCY ALL OF YOUR FOLLOWERS
  57. 57. 1. DO NOT CONNECT YOUR FACEBOOK 2. LESS IS MORE 3. LISTS 4. INTERACT 5. HASHTAG TWITTER
  58. 58. TWITTER
  59. 59. TWITTER 1. DO NOT CONNECT YOUR FACEBOOK 2. LESS IS MORE 3. LISTS 4. INTERACT 5. HASHTAG 6. BE PROACTIVE
  60. 60. TWITTER USE ADVANCED SEARCH https://twitter.com/search-advanced
  61. 61. LINKEDIN ● BUILD A BUSINESS NETWORK ● RECRUITMENT ● WORK, ADVANCEMENTS, COMMUNITY SUPPORT ● EDUCATION
  62. 62. STAY ACTIVE
  63. 63. LINKEDIN AS A PROFESSIONAL ● READ ARTICLES ON LINKEDIN ● LIKE ARTICLES ● COMMENT ● SHARE ● ENDORSE PEOPLE ● RECOMMEND COMPANIES ● MAKE NEW CONNECTIONS
  64. 64. LINKEDIN AS A BUSINESS ● POST LINKS ● POST JOB OPENINGS ● MAKE ANNOUNCEMENTS ● CELEBRATE EMPLOYEES ● USE FOLLOWERS AS LEADS
  65. 65. LINKEDIN
  66. 66. LINKEDIN
  67. 67. FINAL THOUGHT ENGAGEMENT INCREASES REACH
  68. 68. jarrett@redsquareagency.com @jarrettmccraw linkedin.com/in/jarrettmccraw
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