RSQ - advertising is dead.

327
-1

Published on

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
327
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

RSQ - advertising is dead.

  1. 1. advertising is dead. long live advertising.
  2. 2. the way people consume media is changing. so should the way you communicate.
  3. 3. 1704 NEWSPAPER 1867 1920 1928 RADIO STATION TV STATION OUTDOOR
  4. 4. 2004 1999 2007 2005 2010
  5. 5. advertise smarter, not harder. think like your customer.
  6. 6. WEBSITE APP COMMUNITIES GAME FACEBOOK
  7. 7. 18-34 FEMALE RUNNING + COOKING + MUSIC FESTIVALS FACEBOOK, INSTAGRAM & TWITTER NIKE, LULULEMON, TOYOTA, CUPCAKE WINE, WARBY PARKER BREAKING BAD, HOUSE OF CARDS, ORANGE IS THE NEW BLACK
  8. 8. BRAND BUY
  9. 9. BRAND BUY
  10. 10. RESULT REACH
  11. 11. understand the customer journey. guide the consumer toward acquisition.
  12. 12. AD BUY
  13. 13. WEBSITE AD BUY FACEBOOK SEARCH
  14. 14. PLAN EXECUTE MEASURE
  15. 15. CAMPAIGN BUILD TO LAST
  16. 16. add value to the customer’s life. create things people want.
  17. 17. awareness interest desire action
  18. 18. AWARENESS ENGAGE ACTION INTEREST DESIRE
  19. 19. BUSINESS OFFERING TECHNOLOGY CONSUMER PROBLEM ADVERTISING
  20. 20. UTILITY CONVENIENCE VALUE EXPERIENCE
  21. 21. WHAT IS THE RETURN ON RELATIONSHIP? $$$$$$$$$$$$$ VS. $$ $$$ $$$$$$$ $$$$$$$$$$$$$
  22. 22. www.artcopycode.com/#/film
  23. 23. jarrett@rsq.com @jarrettmccraw linkedin.com/in/jarrettmccraw

×