RSQ - advertising is dead.
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RSQ - advertising is dead.

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RSQ - advertising is dead. RSQ - advertising is dead. Presentation Transcript

  • advertising is dead. long live advertising.
  • the way people consume media is changing. so should the way you communicate.
  • 1704 NEWSPAPER 1867 1920 1928 RADIO STATION TV STATION OUTDOOR
  • 2004 1999 2007 2005 2010
  • advertise smarter, not harder. think like your customer.
  • WEBSITE APP COMMUNITIES GAME FACEBOOK
  • 18-34 FEMALE RUNNING + COOKING + MUSIC FESTIVALS FACEBOOK, INSTAGRAM & TWITTER NIKE, LULULEMON, TOYOTA, CUPCAKE WINE, WARBY PARKER BREAKING BAD, HOUSE OF CARDS, ORANGE IS THE NEW BLACK
  • BRAND BUY
  • BRAND BUY
  • RESULT REACH
  • understand the customer journey. guide the consumer toward acquisition.
  • AD BUY
  • WEBSITE AD BUY FACEBOOK SEARCH
  • PLAN EXECUTE MEASURE
  • CAMPAIGN BUILD TO LAST
  • add value to the customer’s life. create things people want.
  • awareness interest desire action
  • AWARENESS ENGAGE ACTION INTEREST DESIRE
  • BUSINESS OFFERING TECHNOLOGY CONSUMER PROBLEM ADVERTISING
  • UTILITY CONVENIENCE VALUE EXPERIENCE
  • WHAT IS THE RETURN ON RELATIONSHIP? $$$$$$$$$$$$$ VS. $$ $$$ $$$$$$$ $$$$$$$$$$$$$
  • www.artcopycode.com/#/film
  • jarrett@rsq.com @jarrettmccraw linkedin.com/in/jarrettmccraw