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Sci fundslides kbs Sci fundslides kbs Presentation Transcript

  • Engagement Leads to Crowdfunded Science Jarrett Byrnes and Jai Ranganathan University of Massachusetts Boston & National Center for Ecological Analysis and Synthesis
  • Science Funding Rates Declining stimulus #SciQuester = 1000 NSF grants not funded this yearData from:http://dellweb.bfa.nsf.gov/awdfr3/default.asphttp://report.nih.gov/success_rates/Success_ByActivity.cfm
  • Public Science Literacy Needs Work
  • Scientists Attitudes Towards Outreach Not So GoodIn scientists’ own words, science outreach is a bleakprospect with limited room for improvement. Seventy-fourpercent of respondents list one or more significantimpediments to their ability to do science outreach, yet lessthan half have concrete ideas for how science outreachcould be improved.Ecklund et al. 2012 PLoS One
  • Little Reward Structure for OutreachScientists also perceive that they are rewarded little forscience outreach work, especially in the tenure process.Ecklund et al. 2012 PLoS One
  • Science Communication Exploding Online scienceseeker.org blogs.scientificamerican.com
  • Science Communication Exploding Online sciencepond.com twitter.com/jebyrnes/eemb
  • 135% of goal!!
  • #SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the Crowdfunding Kingdom• The #SciFund Challenge• Lessons and Benefits of Engaging via Crowdfunding
  • What is Crowdfunding?The solicitation of small donations from alarge number of people for specific targetedprojects.
  • Anatomy of a Crowdfunding Proposal 1. Goal • accomplishment 2. Time Limit • urgency 3. Proposal • clarity is key 4. Video • accessibility 5. Rewards • engagement
  • Huge Universe of Crowdfunding Site
  • A Few Dominant Platforms
  • Arts Crowdfunding Exceeds Government Funding >
  • Many Crowdfunding sites JUST for Science
  • #SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the Crowdfunding Kingdom• The #SciFund Challenge• Lessons and Benefits of Engaging via Crowdfunding
  • The future? doctorzen.net
  • How did Palmer Do it? twitter.com/amandaplamerWikipedia.org http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html
  • It Takes Time to Crowdfund a DisciplineWaananen 2012 NY Times
  • Millions of Dollars Are Possible…Waananen 2012 NY Times
  • Built-in Audiences are CrucialWaananen 2012 NY Times
  • The future? doctorzen.net
  • NGOs can Crowdfund Science at High LevelsOrganization with a long history of Outreach
  • Is it the Project or the Audience?
  • How can Science Make Crowdfunding Work?Engagement is key If you build it, they will come.
  • #SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the Crowdfunding Kingdom• The #SciFund Challenge• Lessons and Benefits of Engaging via Crowdfunding
  • An experiment: can scientists use crowdfundingto communicate their science and to raise money for their research?
  • The point is not just cash, but engagement.
  • How did #SciFund work?
  • Training via scifundchallenge.org
  • Community Helps Shape Proposals
  • Online Engagement & Community BuildingTwitter: #SciFundFacebook PageSciFund Google group
  • Projects Percent funded at funded at TotalRound Days Projects 100% 100% raised 1 45 49 10 20.40% $76,230 2 31 75 33 44.00% $100,345 3 33 35 16 45.70% $75,978 Overall 159 59 37.10% $252,811
  • Post-#SciFund Data1.Rockethub server logs2. Public web statistics (e.g.Youtube hits)3. Survey of participants (80 questions)
  • #SciFund Round 1 by the Numbers• Covered by CNN, Forbes, Scientific American, NewScientist, MSNBC, and many other news outlets in USand internationally• $76,230 raised• ~1200 donors• 10 projects fully funded• average project yield: $1556
  • Round 1: $76,230 over 45 Days
  • Small Donations Drive #SciFund
  • The #SciFund Numbers Game: Contributors R2=0.86
  • Two Roads to Success R2=0.85 1. Friends & Family 2. Eyeballs • Pre-goal (size) • Post-Goal (color)
  • Your Scientific Fanbase and Project Views R2=0.78
  • Creating Content  Fanbase R2=0.34
  • The Secret to #SciFund: Engagement Online Scientific Project presence fanbase views1 blog post / 1 Twitter 110 project month ≈ follower ≈ views ≈ 53 Twitter 1 project 1 contributor followers view Donor Money for Funding contributions research target met Average Average 20 project contribution ≈ raised ≈ views ≈ $55 $1,600 1 contributor Friends and family 50 Facebook friends ≈ 1 contributor You need to build a scientific fanbase! It is not possible to be an overnight success!
  • #SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the Crowdfunding Kingdom• The #SciFund Challenge• Lessons and Benefits of Engaging via Crowdfunding
  • If you build it, they will come
  • If you build it, they will come
  • How Can I Crowdfund my Science? • Build an audience for your work - Crowdfunding, Blog, Tweet, Science Cafes, etc. • Get trained in outreach - Media & social network training • Work to change academic culture & policy - Hiring & promotion practices - Collaboration with media & arts departments
  • A version of the 1000 True Fans ModelInterest in your research Super-engaged fans that contribute $ to your research Larger number of fans that don’t contribute, but are still impacted by your message Number of fans
  • Science Projects with Community Engagement Bring in $$$http://www.indiegogo.com/ubiome
  • Scientists Improving!
  • Larger Benefits to Crowdfunding • Build bridges between science & society • Build investment in an NGOs science program • Enhanced science literacy • Science incubator for new projects • Look at it as funded outreach
  • reaching out with science message for its own sake BroaderScientists public research cash via crowdfunding
  • Collaborators: Barbara Walker, Zen FaulkesParticipants in Round 1: Aditya Rao, Ali Swanson, AndiWolfe, Andrea Lucky, Barbara Walker, Breanna Putman, ChipCochran, Daniel Karp, Daniel Mietchen, Debi Kilb, Diane Kelly, EricAbelson, Eric Basham, Holly Menninger, Jarrett Byrnes, JeffreyBodwin, Jennifer Schmitt, Jessica Carilli, John Gust, Jorge Mederos,Kalani Kirk Hausman, Katelyn Cavanaugh, Kelly Lyons, KellyWeinersmith, Kevin Fomalont, Kristina Killgrove, Lee Worden, LeviLewis, Lindsey Peavey, Luis Valledor, Luke Frishkoff, Marisa AlonsoNuñez, Marisa Tellez , Matthew Hutchins, Matthew S. Leslie, MeliaNafus, Rebecca Rashid Achterman, Robin Freeman, Ross Whippo,Scott Chamberlain, Shermin de Silva, Steve Herbert, Susan Tsang,Timothy Bonebrake, Walter Weare, Yoav Ram, Zen Faulkes
  • Round 2&3 now completeBlog: scifundchallenge.orgTwitter: #SciFundWheat, R.E., Wang, Y., Byrnes, J.E.K. &Ranganathan, J. (2012). Raising moneyfor scientific research throughcrowdfunding. Trends Ecol. Evol., 28, 71–72.