Engagement Leads to Crowdfunded Science      Jarrett Byrnes and Jai Ranganathan            University of Massachusetts Bos...
Science Funding Rates Declining                                                             stimulus    #SciQuester = 1000...
Public Science Literacy Needs Work
Scientists Attitudes Towards              Outreach Not So GoodIn scientists’ own words, science outreach is a bleakprospec...
Little Reward Structure for OutreachScientists also perceive that they are rewarded little forscience outreach work, espec...
Science Communication Exploding Online   scienceseeker.org    blogs.scientificamerican.com
Science Communication Exploding Online   sciencepond.com       twitter.com/jebyrnes/eemb
135% of goal!!
#SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the  Crowdfunding Kingdom• The #SciFund C...
What is Crowdfunding?The solicitation of small donations from alarge number of people for specific targetedprojects.
Anatomy of a Crowdfunding Proposal                    1. Goal                      • accomplishment                    2. ...
Huge Universe of Crowdfunding Site
A Few Dominant Platforms
Arts Crowdfunding Exceeds   Government Funding              >
Many Crowdfunding sites JUST for           Science
#SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the  Crowdfunding Kingdom• The #SciFund C...
The future?          doctorzen.net
How did Palmer Do it?                                                       twitter.com/amandaplamerWikipedia.org   http:/...
It Takes Time to      Crowdfund a DisciplineWaananen 2012 NY Times
Millions of Dollars Are             Possible…Waananen 2012 NY Times
Built-in Audiences are                CrucialWaananen 2012 NY Times
The future?          doctorzen.net
NGOs can Crowdfund Science at        High LevelsOrganization with a long history of Outreach
Is it the Project or the        Audience?
How can Science Make Crowdfunding Work?Engagement is key   If you build it, they will                             come.
#SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the  Crowdfunding Kingdom• The #SciFund C...
An experiment: can scientists use crowdfundingto communicate their science and to raise money              for their resea...
The point is not just cash, but engagement.
How did #SciFund    work?
Training via scifundchallenge.org
Community Helps Shape Proposals
Online Engagement &    Community BuildingTwitter: #SciFundFacebook PageSciFund Google group
Projects Percent                                funded at funded at TotalRound      Days      Projects     100%      100% ...
Post-#SciFund Data1.Rockethub server logs2. Public web statistics (e.g.Youtube hits)3. Survey of participants (80 questions)
#SciFund Round 1 by the Numbers• Covered by CNN, Forbes, Scientific American, NewScientist, MSNBC, and many other news out...
Round 1: $76,230 over 45 Days
Small Donations Drive #SciFund
The #SciFund Numbers Game:        Contributors     R2=0.86
Two Roads to Success      R2=0.85                1. Friends & Family                2. Eyeballs                  • Pre-goa...
Your Scientific Fanbase and      Project Views               R2=0.78
Creating Content  Fanbase      R2=0.34
The Secret to #SciFund: Engagement    Online           Scientific                                     Project  presence   ...
#SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the  Crowdfunding Kingdom• The #SciFund C...
If you build it, they     will come
If you build it, they     will come
How Can I Crowdfund my Science? • Build an audience for your work  - Crowdfunding, Blog, Tweet, Science Cafes, etc. • Get ...
A version of the 1000 True Fans ModelInterest in your research                              Super-engaged fans that       ...
Science Projects with Community          Engagement Bring in $$$http://www.indiegogo.com/ubiome
Scientists Improving!
Larger Benefits to Crowdfunding • Build bridges between science & society • Build investment in an NGOs science program • ...
reaching out with science             message for its own sake                                         BroaderScientists  ...
Collaborators: Barbara Walker, Zen FaulkesParticipants in Round 1: Aditya Rao, Ali Swanson, AndiWolfe, Andrea Lucky, Barba...
Round 2&3 now completeBlog: scifundchallenge.orgTwitter: #SciFundWheat, R.E., Wang, Y., Byrnes, J.E.K. &Ranganathan, J. (2...
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    1. 1. Engagement Leads to Crowdfunded Science Jarrett Byrnes and Jai Ranganathan University of Massachusetts Boston & National Center for Ecological Analysis and Synthesis
    2. 2. Science Funding Rates Declining stimulus #SciQuester = 1000 NSF grants not funded this yearData from:http://dellweb.bfa.nsf.gov/awdfr3/default.asphttp://report.nih.gov/success_rates/Success_ByActivity.cfm
    3. 3. Public Science Literacy Needs Work
    4. 4. Scientists Attitudes Towards Outreach Not So GoodIn scientists’ own words, science outreach is a bleakprospect with limited room for improvement. Seventy-fourpercent of respondents list one or more significantimpediments to their ability to do science outreach, yet lessthan half have concrete ideas for how science outreachcould be improved.Ecklund et al. 2012 PLoS One
    5. 5. Little Reward Structure for OutreachScientists also perceive that they are rewarded little forscience outreach work, especially in the tenure process.Ecklund et al. 2012 PLoS One
    6. 6. Science Communication Exploding Online scienceseeker.org blogs.scientificamerican.com
    7. 7. Science Communication Exploding Online sciencepond.com twitter.com/jebyrnes/eemb
    8. 8. 135% of goal!!
    9. 9. #SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the Crowdfunding Kingdom• The #SciFund Challenge• Lessons and Benefits of Engaging via Crowdfunding
    10. 10. What is Crowdfunding?The solicitation of small donations from alarge number of people for specific targetedprojects.
    11. 11. Anatomy of a Crowdfunding Proposal 1. Goal • accomplishment 2. Time Limit • urgency 3. Proposal • clarity is key 4. Video • accessibility 5. Rewards • engagement
    12. 12. Huge Universe of Crowdfunding Site
    13. 13. A Few Dominant Platforms
    14. 14. Arts Crowdfunding Exceeds Government Funding >
    15. 15. Many Crowdfunding sites JUST for Science
    16. 16. #SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the Crowdfunding Kingdom• The #SciFund Challenge• Lessons and Benefits of Engaging via Crowdfunding
    17. 17. The future? doctorzen.net
    18. 18. How did Palmer Do it? twitter.com/amandaplamerWikipedia.org http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html
    19. 19. It Takes Time to Crowdfund a DisciplineWaananen 2012 NY Times
    20. 20. Millions of Dollars Are Possible…Waananen 2012 NY Times
    21. 21. Built-in Audiences are CrucialWaananen 2012 NY Times
    22. 22. The future? doctorzen.net
    23. 23. NGOs can Crowdfund Science at High LevelsOrganization with a long history of Outreach
    24. 24. Is it the Project or the Audience?
    25. 25. How can Science Make Crowdfunding Work?Engagement is key If you build it, they will come.
    26. 26. #SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the Crowdfunding Kingdom• The #SciFund Challenge• Lessons and Benefits of Engaging via Crowdfunding
    27. 27. An experiment: can scientists use crowdfundingto communicate their science and to raise money for their research?
    28. 28. The point is not just cash, but engagement.
    29. 29. How did #SciFund work?
    30. 30. Training via scifundchallenge.org
    31. 31. Community Helps Shape Proposals
    32. 32. Online Engagement & Community BuildingTwitter: #SciFundFacebook PageSciFund Google group
    33. 33. Projects Percent funded at funded at TotalRound Days Projects 100% 100% raised 1 45 49 10 20.40% $76,230 2 31 75 33 44.00% $100,345 3 33 35 16 45.70% $75,978 Overall 159 59 37.10% $252,811
    34. 34. Post-#SciFund Data1.Rockethub server logs2. Public web statistics (e.g.Youtube hits)3. Survey of participants (80 questions)
    35. 35. #SciFund Round 1 by the Numbers• Covered by CNN, Forbes, Scientific American, NewScientist, MSNBC, and many other news outlets in USand internationally• $76,230 raised• ~1200 donors• 10 projects fully funded• average project yield: $1556
    36. 36. Round 1: $76,230 over 45 Days
    37. 37. Small Donations Drive #SciFund
    38. 38. The #SciFund Numbers Game: Contributors R2=0.86
    39. 39. Two Roads to Success R2=0.85 1. Friends & Family 2. Eyeballs • Pre-goal (size) • Post-Goal (color)
    40. 40. Your Scientific Fanbase and Project Views R2=0.78
    41. 41. Creating Content  Fanbase R2=0.34
    42. 42. The Secret to #SciFund: Engagement Online Scientific Project presence fanbase views1 blog post / 1 Twitter 110 project month ≈ follower ≈ views ≈ 53 Twitter 1 project 1 contributor followers view Donor Money for Funding contributions research target met Average Average 20 project contribution ≈ raised ≈ views ≈ $55 $1,600 1 contributor Friends and family 50 Facebook friends ≈ 1 contributor You need to build a scientific fanbase! It is not possible to be an overnight success!
    43. 43. #SciFund & Engagement• What is Crowdfunding?• Engagement & Outreach: The Keys to the Crowdfunding Kingdom• The #SciFund Challenge• Lessons and Benefits of Engaging via Crowdfunding
    44. 44. If you build it, they will come
    45. 45. If you build it, they will come
    46. 46. How Can I Crowdfund my Science? • Build an audience for your work - Crowdfunding, Blog, Tweet, Science Cafes, etc. • Get trained in outreach - Media & social network training • Work to change academic culture & policy - Hiring & promotion practices - Collaboration with media & arts departments
    47. 47. A version of the 1000 True Fans ModelInterest in your research Super-engaged fans that contribute $ to your research Larger number of fans that don’t contribute, but are still impacted by your message Number of fans
    48. 48. Science Projects with Community Engagement Bring in $$$http://www.indiegogo.com/ubiome
    49. 49. Scientists Improving!
    50. 50. Larger Benefits to Crowdfunding • Build bridges between science & society • Build investment in an NGOs science program • Enhanced science literacy • Science incubator for new projects • Look at it as funded outreach
    51. 51. reaching out with science message for its own sake BroaderScientists public research cash via crowdfunding
    52. 52. Collaborators: Barbara Walker, Zen FaulkesParticipants in Round 1: Aditya Rao, Ali Swanson, AndiWolfe, Andrea Lucky, Barbara Walker, Breanna Putman, ChipCochran, Daniel Karp, Daniel Mietchen, Debi Kilb, Diane Kelly, EricAbelson, Eric Basham, Holly Menninger, Jarrett Byrnes, JeffreyBodwin, Jennifer Schmitt, Jessica Carilli, John Gust, Jorge Mederos,Kalani Kirk Hausman, Katelyn Cavanaugh, Kelly Lyons, KellyWeinersmith, Kevin Fomalont, Kristina Killgrove, Lee Worden, LeviLewis, Lindsey Peavey, Luis Valledor, Luke Frishkoff, Marisa AlonsoNuñez, Marisa Tellez , Matthew Hutchins, Matthew S. Leslie, MeliaNafus, Rebecca Rashid Achterman, Robin Freeman, Ross Whippo,Scott Chamberlain, Shermin de Silva, Steve Herbert, Susan Tsang,Timothy Bonebrake, Walter Weare, Yoav Ram, Zen Faulkes
    53. 53. Round 2&3 now completeBlog: scifundchallenge.orgTwitter: #SciFundWheat, R.E., Wang, Y., Byrnes, J.E.K. &Ranganathan, J. (2012). Raising moneyfor scientific research throughcrowdfunding. Trends Ecol. Evol., 28, 71–72.

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