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Johnson jarratt brand_project

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    Johnson jarratt brand_project Johnson jarratt brand_project Presentation Transcript

    • Infinite Senses Monday, November 15, 2010
    • The name for the company, Infinite Senses was chosen for the products it will create that stimulate the human Senses. The name was decided after the product Seeing Sounds (SeeSo...) was created. The name states that there are infinite possibilities to stimulate the senses. The Company name is Descriptive because the meaning of the name connect directly with the product and services of the company Monday, November 15, 2010
    • Company Logo The logo catches the eye of the consumer with its calm and creative design. The Logo is laid out in a The logo will be effective because horizontal direction. it will peak people curiosity. They will want to know what makes it the company that is and what does it have to do with the senses. The Colors for the Logo are orange and blue Orange is used in the logo to show that the company is creative in its product and services. Blue is used in the logo because the Seeing Sounds product is the first of its kind and Infinite Senses will be the leaders in this new field its planning to create. This wordmark Logo those that see the logo paints a picture of will feel inspired by the what the company design and want to know stands for, appealing more about it. to the senses and then pushing it farther. Monday, November 15, 2010
    • A possible main competitor for Infinite Senses would be KORG. Korg produces music equipment and they do it very well. The wordmark Logo for Korg is done in a horizontal rectangular fashion Their tagline is like Infinite Senses. masters of music. The color scheme is black white Here they are showing its buyers that stating that they they are sophisticated and Luxurious. are the very best with musical equipment. Many consumers who know nothing about musical equipment will see this company as the best and will gravitate towards it. Monday, November 15, 2010
    • Logo Spirit The infinity Ward Logo is basic but it can be used as a word mark or picture mark logo. Monday, November 15, 2010
    • Monday, November 15, 2010
    • CORPORATE CULTURE In8inite  Senses  believe  that  the  senses  have  no  limit  and   connect  your  imagination  to  them. Expand  the  peoples  ability  toe  see  feel  hear  touch   and  taste  world  and  beyond. Creating products that will open up peoples imaginations to new and inventive ways that digitally stimulate their senses. A main example that will develop the companies culture base is the first product it will release. Seeing Sounds will thrust the people into a world that will combine the senses and beyond. Monday, November 15, 2010
    • Mission Statement To  enlighten  people,  so  they  will  know  that  not   only  is  the  imagination  limitless  but  so  are  the   senses  in  connecting  to  themselves  and  each  other   in  the  digital  8ield  with  the  innovative  and  creative   products  we  produce. The mission statement will be communicated through word of mouth, Bulletin boards, commercials, and on the website. This statement will be directed to the customers and the employees. Infinite Senses’ statement, unlike the competitions does not focus on great sales. We wont to open the worlds eyes and then hurl them into the future. Monday, November 15, 2010
    • Tagline The Company that IS... . The tagline plays more on the person’s imagination. . The customer wants to know what is and are more intrigued in finding out. . This is a superlative tagline that distinguishes us from other companies because it states that we are and we leave the rest to the imagination. Monday, November 15, 2010