Using Measurement Tools to Gain Insights into your Social Media Audience
- 1,570 views
My presentation that I delivered at SES Hong Kong (21st Sept 2011). ...
My presentation that I delivered at SES Hong Kong (21st Sept 2011).
Interesting case study on Mercedes-Benz using social media analytics to determine social media engagement, share of voice, geographic coverage and volume of online buzz (only a few of the many data points from the research)...
A useful presentation for people wanting more information about this type of technology.
© All Rights Reserved
- Embed Views
- Views on SlideShare
- Total Views