Using Measurement Tools to Gain Insights into your Social Media Audience
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My presentation that I delivered at SES Hong Kong (21st Sept 2011). ...
My presentation that I delivered at SES Hong Kong (21st Sept 2011).
Interesting case study on Mercedes-Benz using social media analytics to determine social media engagement, share of voice, geographic coverage and volume of online buzz (only a few of the many data points from the research)...
A useful presentation for people wanting more information about this type of technology.
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