The 10 Social Media Personality Types

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An in-depth study that identified 10 distinct social media personality types, from the 'Social Visionary' to the recognizable 'Social Ranter.' The research findings show consistency of these …

An in-depth study that identified 10 distinct social media personality types, from the 'Social Visionary' to the recognizable 'Social Ranter.' The research findings show consistency of these personality types across age, gender and cultural lines.

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  • 1. 10 SOCIAL MEDIAPERSONALITY TYPES
  • 2. The Social AthleteSerious and quiet, interested in security and peaceful living.Extremely thorough, responsible, and dependable. Well-developed powers of concentration. Usually interested insupporting and promoting traditions and establishments. Well-organized and hard working, they work steadily towards pre-identified goals. They can usually accomplish any task oncethey have set their mind to it. Profile photos are head shots with informal dress in outdoorsetting or behind desk in professional setting. Often activelyparticipating in 8+ social media platforms. Joined themaximum number of groups for each platform. Profiles arecomplete and they boarder on spammer for the number ofdaily tweets and posts. 
  • 3. The Social LudditeQuiet and reserved, not interested in the latest andgreatest tech-anything. Reluctant participant in theworld of social media. Uncomplicated in their desires.Loyal to their peers and to their internal valuesystems. They excel at finding solutions to practicalproblems. Often have no profile photos. Less than 3 socialmedia accounts.
  • 4. The Social NurturerWarm-hearted, popular, and conscientious. Usually puts theneeds of others above their own needs. Stable andpractical, feel strong sense of responsibility and duty. Valuetraditions and security. Interested in serving others. Needpositive reinforcement to feel good about themselves. Well-developed sense of space and function. Profile photos are often animals (cats being the mostcommon) or group photos with two attractive friends. Theirposts are characterized with large numbers of smiley faceemoticons and pictures depicting motivational sayings.Have an average of 4.25 social media accounts but onlyactive in 1 or 2
  • 5. The Social LaziesAdaptable and laid-back unless a strongly-heldvalue is threatened. Usually talented writers.Mentally quick, and able to see possibilities.Interested in understanding and helping people.Profile photos are head shots with informal dress.Like to automate, using tools (like Hootsuite) andschedule bulk posts. Quiet, reflective, and idealistic. Interested in running a online community andhas many profiles. Social posting is characterized with a flurry of activity thenafter 1-2 weeks dwindles then stops. Well-developed value system, which theystrive to live in accordance with.
  • 6. The Social GeekIndependent, original, analytical, and determined. They have anexceptional ability to turn theories into solid plans of action.They value knowledge, competence, and structure. Driven toderive meaning from their visions. Long-range thinkers. Havevery high standards for their performance, and theperformance of others. Natural leaders, but will follow if theytrust existing leaders. Profile photo is photoshoped and includes a Star Warscharacter, attractive girls, or tech CEO’s (such as Steve Jobs,Bill Gates etc.).
  • 7. The Social DoerFriendly, adaptable, action-oriented. "Doers" who arefocused on immediate results. Living in the here-and-now, theyre risk-takers who live fast-pacedlifestyles. Impatient with long explanations. Extremelyloyal to their peers, but not usually respectful of lawsand rules if they get in the way of getting thingsdone. Great people skills. Profile photo feature drunkenescapades or extreme sports.
  • 8. The Social LurkerPractical, traditional, and organized. Likely to be readingposts. Not interested in engagement or participation with socialmedia. However, has clear visions of the way things shouldbe. Loyal and hard-working. Like to be in charge.Exceptionally capable in organizing and running activities."Good citizens" who value security and peaceful living. Profile information is basic and photos are absent or usedefault image.
  • 9. The Social InspirerEnthusiastic, idealistic, and creative. Able to do almostanything that interests them. Great people skills. Need tolive life in accordance with their inner values. Excited bynew ideas, but bored with details. Open-minded andflexible, with a broad range of interests and abilities. Often have the best personalized wall papers on theirTwitter or Weibo pages. They like to speak at industryevents. Have 5 social media accounts and are active in anaverage of 3.5
  • 10. The Social RanterPopular and sensitive, with outstanding people skills. Externallyfocused, with real concern for how others think and feel. Quickto share their ideas and beliefs, sometimes in as a single streamof information. They see everything from the human angle, anddislike impersonal analysis. Very effective at managing peopleissues and leading group discussions. Interested in serving others,and probably place the needs of others over their own needs. Often found with major environmental interest groups linked totheir social accounts. Sometimes known as the ‘soapbox hero’.
  • 11. The Social VisionaryCreative, resourceful, and intellectually quick. Good at abroad range of things. Enjoy debating issues, and may beinto "one-up-manship". They get very excited about newideas and projects, but may neglect the more routineaspects of life. Generally outspoken and assertive. Theyenjoy people and are stimulating company. Excellent abilityto understand concepts and apply logic to find solutions. Their numbers of fans and followers is important. Tend tohave 5 accounts and are active on 2.
  • 12. Research AbstractAbstractIn the increasingly user-generated Web, users’ personality traits may be crucial factorsleading them to engage in this participatory media. The literature suggests personality isrelevant to many types of interactions; it has been shown to be useful in predicting jobsatisfaction, professional and romantic relationship success, and even preference for differentinterfaces. Using a sample of adults (18-50 years), this study investigated the relationship between theperception of self, perception of external factors and their actual social profile & social mediausage. Results from this sample cohort reveal 10 distinct ‘personality’ groups. Further, thefindings show significant consistency across gender, age and cultural lines. Our research is designed to explore the implications this has for social media design,interface design, and broader social media marketing domains.KeywordsInternet; Social media; Social networking sites; Personality; Big Five Personality Inventory
  • 13. If you have questions about or want to connect then reach out to Digital Jungle on:info@digitaljungle.com.cn or follow us: Wikipedia: digitaljungleTwitter: @digitaljunglecnFacebook: digitaljungleSina Weibo: digitaljungleLinkedin: www.linkedin.com/company/digital-jungleSOCIAL MEDIAPERSONALITY TYPES