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We now know that the Universe has been growing since it’s inception.. The time of the ‘big bang’
In the past, we simply gazed into the night sky and saw stars. This was the basic of our knowledge; simple and naïve.
Then over time we developed sophisticated tools like the Hubble Space Telescope, to look deeper into space
And so, we have something similar with our Social Media Universe – It’s huge, expanding and is confusing
457 Million Internet Users 1 Billion minutes spent online daily 231 Million Blog Users 135,000 web videos added daily
Therefore to understand more about social media we need to turn to technologies that help us go deeper and grow our insights
“What does it all mean?” 2011 2010 Social Media Analytics “Where & when do they say?”2009 2008 Reputation Monitoring 2007 “What do people say?” 2006 Social Intelligence is not simply monitoring but about making meaning
Where are people talking? Who are my Fans Do more women like by brand? New technologies can help us see what is happening across the social universe… such as
BRAND Mercedes-Benz – Deep Dive Men.ons Geographic Distribu.on Site Analysis Share of Voice • Geographic distribu.on focused on the eastern ci.es • SOV spread through Portals, Microblogs, Social Networks & BBS/Forums • Strong voice from douban.com
Model: A3 Men.ons Geographic Distribu.on Site Analysis Share of Voice • Geographic distribu.on focused on the eastern ci.es. With a high intensity in Beijing and Shanghai • SOV spread through Portals, Social Networks & BBS/forums • High number of men.ons from seller.cheshi.com
Auto Scorecard (Models) Auto Scorecard The auto scorecard ranks the 5 automotive models based on a defined criteria list.Fuel Economy: Lexus CT200h, Audi A3 and Mercedes-Benz A Class all ranked highly in fuel economyValue For Money: Audi A3, BMW 1 Series and Infinity G25 were all considered good value for moneySafety: Lexus CT200h and the BMW 1 Series ranked highly in safetySportiness: Audi A3, Infinity G25 and BMW 1 Series ranked well in sportinessQuietness: Lexus CT200h and Audio A3 ranked highly in quietness
Thank You!Dr Mathew McDougall| firstname.lastname@example.org Follow on Twitter Facebook @sinotechian www.facebook.com.sinotechian Connect on Linkedin Presentations on SlideShare http://www.linkedin.com/in www.slideshare.net/digitaljungle /drmathewmcdougall Community on Facebook Website www.facebook.com/digitaljungle www.digitaljungle.com.cn