SlideShare for iOS
by Linkedin Corporation
FREE - On the App Store
This document outlines paid, owned and earned media. ...
This document outlines paid, owned and earned media.
Paid is media you buy – you get total control over messaging, reach and frequency, as much as your budget allows; earned is what others say about your brand – you get no control but you can influence outcomes if you’re smart; and owned is content you create (content marketing) – you control the messaging, but not so much whether anyone reads/views it.