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“What does it all mean?” 2011 2010 Social Media Analytics “Where & when do they say?”2009 2008 Reputation Monitoring 2007 “What do people say?” 2006 Social Intelligence is not simply monitoring but about making meaning
Social Media Technologies Leverages computational linguistics (CL)
Where are people What do people talking? think? When and how much do people talk about it? Today’s social media technology
How are customers expressing their viewpoints?Competitive analysis More than technology – transformation into analysis
In China, censorship has not stopped Social Media but simply changed the players and modified online behavior from the West Chinese online user behavior is different to the West – Chinese are more social, trusting and entertainment oriented Also, impacting business like never before. Companies must look attheir online brand health, online reputation and product promotions Tools & Technologies for providing insights will continue to develop and evolve as businesses move towards being “social spaces” Social spaces will connect sales, marketing, recruiting, support, product development and other business areas 5 Parting Thoughts
Thank You! Dr Mathew McDougall| firstname.lastname@example.org Follow on Twitter Facebook @sinotechian www.facebook.com.sinotechian Connect on Linkedin Presentations on SlideShare http://www.linkedin.com/in www.slideshare.net/jarrahbear /drmathewmcdougallCommunity on Facebook Websitewww.facebook.com/digitaljungle www.digitaljungle.com.cn