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UNDERSTANDING DIGITAL CHINA
Dr. Mathew McDougall…                      Telling my Story            •    Founder & CEO – Digital Jungle	            •  ...
Chinese Internet at a GlanceGet ready for some BIG numbers
Chinese Population – 1, 343, 240, 000
Chinese Internet Users – 564, 000, 000
that’s roughly(42%) Penetration                    Source: CNNIC, Jan 2013
There are more     internet usersin China than people living in all of     Western Europe
201250,900,000  New internet users in China                                Source: CNNIC, Jan 2013
23.7% of the rural population uses the Internet, compared to 59.1% in urbanareas.Chinese access the Internet at home (91.7...
80% of Chinese internet users are under 40 years old
The average user is          25          Years old                              Source: Tech in Asia, Oct 2012
(56%)of Chinese internet users are male                                     Source: CNNIC, Jan 2013
Mobile users outnumbers PC users420,000,000	   Mobile internet users in China                        VS.           398,000...
A Changing China
In the Social Media Universe, we have already defined parallel           universes - the Western and Chinese Web.
Where there is Facebook, Twitter, YouTube, etc. in the West
We have Renren, Weibo, Youku, etc. in China
The Chinese Internet landscape
450 Million broadband users   167 Million Simultaneous Users on QQ                                  420 Million smart phon...
(75%)Of mobiles in China are used for internet                                            Source: CNNIC, Jan 2013
Chinese internet users to overtake English language users by 2015                                                     Sour...
2012Online Banking - The fastest growing internet activity
(43%)Of China’s internet users take part in    online shopping                                         Source: CNNIC, Jan ...
China has the largest number of online shoppers in the world
China’s eBay, TaoBaogenerates 50,000 sales       per minute                   Source: Boston Consulting Group, May 2012
(59%)Of shoppers aged between   25 and 35                                       Source: China Internet Watch, Dec 2012
Revenue in Chinas e-commercesector amounts to 1.76 trillionRMB (US$278.89 billion) atpresent, and grew by 25.8percent from...
80% of the country’s social media users say they use these sites to        search for information about products and brands
(38%)       refer to friends’Of China’s internet users    SNS comments when making     shopping decisions                 ...
91%	  Visit social media in China                       VS.                              67%	                             ...
China’s social media users spendan average of 46 minutes every   single day accessing socialmedia sites; added together, t...
Students tend to use socialmedia sites while graduates tend to use micro blogs                              Source: Nielso...
More than 90%        of online shoppers                 buy books music and films,and clothing and                 footwear...
Tencent accounts for56%        ofChina’s SM users through its QZone, Tencent Weibo, and Pengyou sites                     ...
(66%)Of China’s internet users   follow brands                                        Source: Insites Consulting, Sept 2012
66% of Chinese Social Media    Users follow Brands.On average each of China’s social media users follow    8 brands       ...
(80%) of Chinese netizens care aboutcommercial information on social        networking sites                              ...
In the 1st half of 2012, social sharing in             China increased by (60%)                                         So...
With so much social sharing, online reputation maybe an issue
China’s Top SNS’s By Registered Users       Qzone                                712 MTencent Weibo                       ...
1,104,000,000 Mobile subscribers in China           Source: Ministry and of industry and mobile technology of the people’s...
10,000,000New subscribers per month        in 2012           Source: Ministry and of industry and mobile technology of the...
Smart phone penetration is      (22%)                             Source: Chinese National Bureau of Statistics, Sept 2012
(62%)Of mobile-internet users are younger than           30                                   Source: Chinese National Bur...
475,000,000 Unique   visitors of online   video in Youku              and Tudou each month                                ...
5,600,000human years spent each year streaming web videos in China
The Chinese Search Market is shifting and fragmenting.. Google who!
Search Optimization                                 Vs.SEO and SEM are powerfulDigital strategies, but in China bothrequir...
Contact                    Digital Jungle  us. Weare hiring!                                        pinterest.com/digitalj...
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Lift13 Event Presentation - The Chinese Digital Landscape

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A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage

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Transcript of "Lift13 Event Presentation - The Chinese Digital Landscape"

  1. 1. UNDERSTANDING DIGITAL CHINA
  2. 2. Dr. Mathew McDougall… Telling my Story •  Founder & CEO – Digital Jungle •  Author – Chinese Social Media Universe •  Blogger – Digital Marketing Inner Circle •  Speaker – Adtech, PATA, SES… many more •  China - 9+ years experience living/working •  Partner supporting Emakina in Asia
  3. 3. Chinese Internet at a GlanceGet ready for some BIG numbers
  4. 4. Chinese Population – 1, 343, 240, 000
  5. 5. Chinese Internet Users – 564, 000, 000
  6. 6. that’s roughly(42%) Penetration Source: CNNIC, Jan 2013
  7. 7. There are more internet usersin China than people living in all of Western Europe
  8. 8. 201250,900,000 New internet users in China Source: CNNIC, Jan 2013
  9. 9. 23.7% of the rural population uses the Internet, compared to 59.1% in urbanareas.Chinese access the Internet at home (91.7%); only 22.4% use the Internet in cafés or bars.
  10. 10. 80% of Chinese internet users are under 40 years old
  11. 11. The average user is 25 Years old Source: Tech in Asia, Oct 2012
  12. 12. (56%)of Chinese internet users are male Source: CNNIC, Jan 2013
  13. 13. Mobile users outnumbers PC users420,000,000   Mobile internet users in China VS. 398,000,000   PC-based internet users in China Source: CNNIC, Jan 2013
  14. 14. A Changing China
  15. 15. In the Social Media Universe, we have already defined parallel universes - the Western and Chinese Web.
  16. 16. Where there is Facebook, Twitter, YouTube, etc. in the West
  17. 17. We have Renren, Weibo, Youku, etc. in China
  18. 18. The Chinese Internet landscape
  19. 19. 450 Million broadband users 167 Million Simultaneous Users on QQ 420 Million smart phone users
  20. 20. (75%)Of mobiles in China are used for internet Source: CNNIC, Jan 2013
  21. 21. Chinese internet users to overtake English language users by 2015 Source: UN Broadband Commission
  22. 22. 2012Online Banking - The fastest growing internet activity
  23. 23. (43%)Of China’s internet users take part in online shopping Source: CNNIC, Jan 2013
  24. 24. China has the largest number of online shoppers in the world
  25. 25. China’s eBay, TaoBaogenerates 50,000 sales per minute Source: Boston Consulting Group, May 2012
  26. 26. (59%)Of shoppers aged between 25 and 35 Source: China Internet Watch, Dec 2012
  27. 27. Revenue in Chinas e-commercesector amounts to 1.76 trillionRMB (US$278.89 billion) atpresent, and grew by 25.8percent from the previous year;the plan set forth by authorities isfor that to hit 2.8 trillion RMB($443.68 billion) by 2015.
  28. 28. 80% of the country’s social media users say they use these sites to search for information about products and brands
  29. 29. (38%) refer to friends’Of China’s internet users SNS comments when making shopping decisions Source: China Internet Watch, Nov 2012
  30. 30. 91%  Visit social media in China VS. 67%   In USA Source: McKinsey, April 2012
  31. 31. China’s social media users spendan average of 46 minutes every single day accessing socialmedia sites; added together, thismeans social media users spent at least 167 billion hours – some19 million years of human time –on social media activities in 2012.
  32. 32. Students tend to use socialmedia sites while graduates tend to use micro blogs Source: Nielson, May 2012
  33. 33. More than 90% of online shoppers buy books music and films,and clothing and footwear online.Source: PwC,Dec 2011
  34. 34. Tencent accounts for56% ofChina’s SM users through its QZone, Tencent Weibo, and Pengyou sites Source: Tencent Financial Report, Aug 2012
  35. 35. (66%)Of China’s internet users follow brands Source: Insites Consulting, Sept 2012
  36. 36. 66% of Chinese Social Media Users follow Brands.On average each of China’s social media users follow 8 brands Source: DCCI, Sept 2012
  37. 37. (80%) of Chinese netizens care aboutcommercial information on social networking sites Source: China Internet Watch, Nov 2012
  38. 38. In the 1st half of 2012, social sharing in China increased by (60%) Source: China Internet Watch, Sept 2012
  39. 39. With so much social sharing, online reputation maybe an issue
  40. 40. China’s Top SNS’s By Registered Users Qzone 712 MTencent Weibo 507M Sina Weibo 400 M Pengyou 259 M Renren 172 M
  41. 41. 1,104,000,000 Mobile subscribers in China Source: Ministry and of industry and mobile technology of the people’s republic of China, Dec 2012
  42. 42. 10,000,000New subscribers per month in 2012 Source: Ministry and of industry and mobile technology of the people’s republic of China, Dec 2012
  43. 43. Smart phone penetration is (22%) Source: Chinese National Bureau of Statistics, Sept 2012
  44. 44. (62%)Of mobile-internet users are younger than 30 Source: Chinese National Bureau of Statistics, Sept 2012
  45. 45. 475,000,000 Unique visitors of online video in Youku and Tudou each month Source: China Scope Financial, Sept 2012
  46. 46. 5,600,000human years spent each year streaming web videos in China
  47. 47. The Chinese Search Market is shifting and fragmenting.. Google who!
  48. 48. Search Optimization Vs.SEO and SEM are powerfulDigital strategies, but in China bothrequire local insight, planning andimplementation to succeed
  49. 49. Contact Digital Jungle us. Weare hiring! pinterest.com/digitaljungle facebook.com/digitaljunglecn plus.google.com/digitaljungle @digitaljunglecn weibo.com/digitaljungle Contact www.dmic.asia slideshare.net/digitaljungle
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