Google's Penguin 2.0 recently launched on May 22, 2013. Affectionately called the “Webspam” update, the newest Penguin on the prowl. This presentation will help webmasters come to understand some of areas being focused on by Google.
Penguin Update OverviewOn May22nd Google launched their all new Penguin 2.0 algorithm update and with their latest assault on spam. Brand men<ons could play a stronger role going forward, i.e. brand men<ons that are not links There is a chance social signals could play a more important role in Penguin 2.0 but currently this is just specula<on Whilst it is far too early to determine the exact levers that Google has tweaked with Penguin 2.0, early indicators are: Numerous link networks have been devalued Bad link neighbourhoods have been devalued Link velocity – link spikes may be ignored and steady link grow threwarded Link trust will become an even more important factor with less trustworthy link sources being devalued Further anchor text devalua<on. The thresholds on the levels of generic anchor text usage have increased Contextual relevancy will become more important and links that are not contextually relevant have had their value decreased
What does Penguin 2.0 mean for you?Firstly, let’s be really clear. Penguin 2.0 is not a penalty; it is an algorithm update. We have been given a clear indicator that Penguin 2.0 is going to become more aggressive over <me and that what we experienced on 22nd May 2013. MaP CuPs * from Google said on his twiPer feed that 2.0 was essen<ally just the soR launch. So, if you have already been nega<vely impacted by Penguin 2.0, in all likelihood the impact may worsen as newer versions are released. If you haven’t been impacted yet it doesn’t mean you’re in the clear -‐ and when Google releases new algorithm releases your website maybe impacted by being devalued and thus lowered in the organic rankings. * h$p://www.ma$cu$s.com/blog/penguin-‐2-‐0-‐rolled-‐out-‐today
Penguin Predictions For BacklinksLow-Page Rank(<1) BacklinkDomainSite Wide LinksVery Young(<6 months)Backlink DomainVery HighAlexa Rank(>7,000,000)Many externallink from theBacklink page(>20)Link from websitesWith identical C classThe Penguin 2.0 maybe using the following condi<ons to determine link value for a site and should be considered within your link development strategy.
Factors to consider overcoming Penguin 2.0Remove the Bad backlinks which are linked with your website. Create unique content. Avoid Using The same anchor text. Avoid the keywords stuﬃng and duplicate. Keep tracking on your Compe<tors ranking. Keep your footer simple. Focus on appropriate Directory Links.
Been hit in organic rankings? What next?Did You Know ?If you’ve been hit hard by Penguin 2.0 or are worried about what the future holds given that Penguin 2.0 will only get more aggressive, have a chat with our teams. Why?We pride ourselves on 100% ethical and sustainable strategies -‐ we’re not just saying this, we have the track record to prove it We are content driven, we place content marke<ng at the heart of our approach We will build and execute a strategy for you that will drive long-‐term success Clients work with us because we drive business growth through organic search and we don’t put your website and, most importantly, your business at risk Website owners should not be worried if they have followed ethical SEO and link-‐building prac<ces – if anything this update should improve their rankings as spammy sites move down the SERPs. If you have been hit hard by Penguin 2.0 as a result of unethical SEO techniques, you should take a long, hard look at your SEO strategy, whether executed in-‐house or at an agency and consider switching to an ethical SEO agency such as Digital Jungle for sustainable long-‐term results.
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