Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Chinese
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Digital Jungle is specialist digital marketing Agency that works with Western organisations in creating content focused, digital programs targeting Chinese. With staff in China, Australia, New Zealand ...

Digital Jungle is specialist digital marketing Agency that works with Western organisations in creating content focused, digital programs targeting Chinese. With staff in China, Australia, New Zealand and Japan, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.

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Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Chinese Presentation Transcript

  • 1. company credentials 2014 www.digitaljungle.com.cn   Version 13  
  • 2. We are, first and foremost, experts in marketing to Chinese consumers. •  We are a multi-country digital marketing agency that helps Western clients market their products and services to Chinese consumers; living in China or abroad. •  We have experienced digital marketing teams based in China, Australia and New Zealand with expertise and knowledge of Chinese consumer behaviors and Chinese Internet usages. •  We have helped a numerous clients set up, manage and promote online stores and Chinese websites. •  We work with a wide range of businesses including automotive, luxury brands, fashion, travel, FMCG and education. •  We also provide a full range of Chinese digital marketing services including search marketing, social media, content marketing and creative and design. WHO ARE WE?
  • 3. OUR STRENGTHS We excel at providing our clients with integrated digital marketing programs that resonate with Chinese consumers. •  We treat each client with full attention, no matter their brands are new or established. •  We provide integrated digital marketing solutions that leverages our experiences in digital strategy, digital marketing and e-commerce, as well as an insight into China digital landscape. •  We cover the full spectrum of e-commerce service ranging from setting up, managing to promoting our client’s China online store on all major e-commerce platforms. •  We work on multiple digital marketing channels ranging from search engines, relevant websites, forums and blogs with an emphasis on social media PR and KOLs. •  We have strong local connections and collaborate with influential partners/suppliers •  We work not only with clients in China but clients around the globe that want to reach a Chinese audience.
  • 4. WE DO – SOCIAL, SEARCH & CONTENT We work with all major Chinese social & search platforms such as Sina Weibo, WeChat, Baidu and Qihoo 360. •  We help our clients set up accounts and verify on the social platforms. Clients without a Chinese business license can leverage our expertise to help navigate the non- Chinese process. •  We can manage your social media accounts on your behalf, providing full service including content strategy, daily updates, customer service and reporting. •  We help our clients promote their social media activities through the use of KOLs (Key Opinion Leader) and paid campaigns. •  We are experts in Chinese SEO and SEM. Providing account setup and full-service management of SEM on Baidu and 360. •  We help our clients with content strategy, development and distribution. Our content team work with text, graphics and video content formats and are experts in creating attractive, interesting content assets that Chinese will respond too.
  • 5. WE DO - ECOMMERCE We work with all major e-commerce platforms and marketing channels to provide our clients with E-commerce solution and digital marketing. •  We help our clients set up online store on major e-commerce platforms such as Tmall, Taobao, JD, YHD and etc. •  We can manage online stores on behalf of our clients, providing full service including content update, inventory and order management, delivery, real-time customer service and etc. •  We help our clients promote their online store via the e-commerce platform through optimization and paid campaigns. •  We help our clients market their online store, their brands and products on multiple digital channels, such as Chinese search engine, websites, forums, blogs and social media accounts with the use of KOLs (Key Opinion Leader) •  We help our clients set up digital presence with Chinese website to create additional awareness outside e-commerce platform.
  • 6. WE DO – DESIGN & TECHNOLOGY We provide visually exciting work that is based on years of experience and knowledge of the Chinese market. This specialist area takes into consideration the UI and UX aspects that work with a Chinese user. •  We help our clients develop Chinese language responsive websites, landing pages and mini-sites. •  We develop mobile applications for iOS and Android •  We help our clients set up customized WeChat accounts that have customized menus, integrated web pages and payment gateways. •  We have developed sophisticated social listening and analytics technology that can be used to generate reports for gaining insights into Chinese online consumer behavior.
  • 7. from Chinese language micro-sites to mind-blowing campaigns OUR WORK
  • 8. Developed a Chinese language responsive website that was aimed at attracting Chinese students to study at the London Business School.
  • 9. Digital Jungle pitched and twice won the Bentley Motors account. Over a two year period, has developed numerous mini-sites, mobile apps and provided a comprehensive social media marketing program. (Sina Weibo & WeChat)
  • 10. Developed an International ecommerce strategy to help Durex China establish an online sales platform initially targeting the UK & Australia but with an eye to additional markets over time. A magento eCommerce platform was used and integrated into Salesforce, JDEdwards and payments gateways and shipping/ logistics providers. Subsequently, providing multi-channel digital marketing
  • 11. A paid media program leveraging Chinese online media in Australia, supported by a Sina Weibo program to connect with Chinese living in Sydney. Additionally, an eBook was developed and distributed on travel BBS and forums in China to target Chinese looking to travel to Sydney. WESTFIELD SYDNEY WEIBO & CONTENT
  • 12. Developed the Sina Weibo strategy and approach in China. Initiated a social media program that included a series of wei activities, online promotions and sales coupons. A team of social marketers provide regular posts for community development and engagement with Chinese travelers. HOTEL CLUB WEIBO & CONTENT  
  • 13. Developed a mini-site for a competition that promoted a new route between Chengdu, China and Europe. This competition required people to find hidden images of small ‘panda bears’ within various photos of Chengdu. This competition was supported with QR codes at the gates of China’s International airports to promote this game as well as online social media.
  • 14. OUR CULTURE our people Amazing things happen when you bring people together. Digital Jungle attracts experts with vision, passion and a remarkable insight for all things digital. working environment You’ll often find us in the recreation room having a good think over strategy and creative, while playing a competitive game of ping pong. innovation & leadership Put us all in one room and magic happens. We hold monthly team training and love to experiment with new ideas to create and drive the future of the digital industry.
  • 15. OUR CLIENTS
  • 16. BEIJING SHANGHAI AUCKLAND SYDNEY www.digitaljungle.com.cn   Contact us now to get started