Your SlideShare is downloading. ×
Making People Happy - Humanizing brands with stories
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Making People Happy - Humanizing brands with stories

487
views

Published on

Making People Happy is a social idea agency. We help people, brands, companies and cats to make their clients happy. …

Making People Happy is a social idea agency. We help people, brands, companies and cats to make their clients happy.

Our expertise lies in creating interesting stories, community management, digital and traditional media, making people happy, meaningful conversations and design, and unique brand creation.

Published in: Marketing, Business, Technology

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
487
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
7
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Making People Happy HUMANIZING BRANDS WITH STORIES
  • 2. Best  way  to  convince  the  customer  to   ”buy”  your  idea  is  to  link  the  idea  with   emotion.       Best  way  to  link  the  idea  with  emotion   is  telling  an  interesting  story.   -­‐Jon  Hamm  at  ADWEEK  
  • 3. Making  People  Happy   is  a  social  idea  agency.   We  help  people,   brands,  companies   and  cats  to  make  their   clients  happy.  
  • 4. Social  media  is     a  hippo  in  the  room    
  • 5. Social  media  is  all  about  interaction,  openness,   honesty,  listening.  
  • 6. Social  media  is  not  social.   People  are.  
  • 7. Community Services Life Cycle 7 v.
  • 8. Facebook is out… Source: Piper Jaffray
  • 9. Parents at Facebook Pic: Flickr / Richard Holt®
  • 10. Rise of instant messaging
  • 11. Twitter – Open discussion Teinit ovat tottuneet lyhytviestintään  
  • 12. Visual communication is growing
  • 13. Memes
  • 14. selAie  
  • 15. Tribes
  • 16. Social filter Making Pe
  • 17. Marketing before Customer   Marketer   Pic:  Flickr  /    Masayuki  Takaku   Passive   Interrupting  
  • 18. Marketing is conversation Customer   Marketer   Sharing   Relationship   Customer   Interaction   Co-­‐creation   Social   Customer     Pic:  Flickr  /  Queen  of  the  Universe      
  • 19. Soft sales Inbound-­‐marketing   Content  marketing   Social  media   Customer  chooses  the  company   Interaction   From  campaings    to  activities  
  • 20. Creating a bond Purchase   Touch   point  
  • 21. Thought leaders show the way J   J   L  
  • 22. We don’t plan, we just do it. Valtteri Lindholm - Varusteleka
  • 23. SOCIAL MEDIA SUCCESS FORMULA Emotions + Passion + Stories + Authenticity
  • 24. Content  is  dead.  Long  live  storytelling.                      -­‐Jon  Hamm  at  ADWEEK  
  • 25. Making People Happy Our  expertise  lies  in  creating   interesting  stories,  community   management,  digital  and   traditional  media,  meaningful   conversations  and  design,   unique  brand  creation  and   making  people  happy.  
  • 26. Making People Happy Humanizing  brand  with  real   stories  behind  the  company.  
  • 27. Tone  of   the  voice   Brands  and   meaningful   conversations   online   Online     content   auditing   Content    strategy   Content   creation   Humor   :)   Lecturing   Story-­‐   telling   Brand   stories   Tribes     auditing   Social   media   strategy   Right   channels   Social  concepts   and  services   Cat   Marketing   Consulting  
  • 28. BOOK  COMING     Sometarinoita  Suomesta  
  • 29. Making People Happy HUMANIZING BRANDS WITH STORIES Jarno Alastalo E-mail: jarno@makingpeoplehappy.fi Twitter: @SocialJarno www.makingpeoplehappy.fi