How Stories Humanize Brands
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This document discusses how storytelling can be used to humanize brands and link ideas with emotion to convince customers. It notes that the best way to link an idea with emotion is through an interesting story, as was said by Jon Hamm at ADWEEK. The document is from an agency called Making People Happy that helps people, brands, companies and cats make their clients happy through creating interesting stories, community management, and other social media strategies like meaningful conversations and unique brand creation.
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How Stories Humanize Brands
- 1. Making People Happy HUMANIZING BRANDS WITH STORIES
- 2. Best way to convince the customer to ”buy” your idea is to link the idea with emotion. Best way to link the idea with emotion is telling an interesting story. -‐Jon Hamm at ADWEEK
- 3. Making People Happy is a social idea agency. We help people, brands, companies and cats to make their clients happy.
- 4. Social media is a hippo in the room
- 5. Social media is all about interaction, openness, honesty, listening.
- 6. Social media is not social. People are.
- 7. Community Services Life Cycle 7 v.
- 8. Facebook is out… Source: Piper Jaffray
- 9. Parents at Facebook Pic: Flickr / Richard Holt®
- 10. Rise of instant messaging
- 11. Twitter – Open discussion Teinit ovat tottuneet lyhytviestintään
- 12. Visual communication is growing
- 13. Memes
- 14. selAie
- 15. Tribes
- 17. Marketing before Customer Marketer Pic: Flickr / Masayuki Takaku Passive Interrupting
- 18. Marketing is conversation Customer Marketer Sharing Relationship Customer Interaction Co-‐creation Social Customer Pic: Flickr / Queen of the Universe
- 19. Soft sales Inbound-‐marketing Content marketing Social media Customer chooses the company Interaction From campaings to activities
- 20. Creating a bond Purchase Touch point
- 21. Thought leaders show the way J J L
- 23. We don’t plan, we just do it. Valtteri Lindholm - Varusteleka
- 26. SOCIAL MEDIA SUCCESS FORMULA Emotions + Passion + Stories + Authenticity
- 27. Content is dead. Long live storytelling. -‐Jon Hamm at ADWEEK
- 28. Making People Happy Our expertise lies in creating interesting stories, community management, digital and traditional media, meaningful conversations and design, unique brand creation and making people happy.
- 29. Making People Happy Humanizing brand with real stories behind the company.
- 30. Tone of the voice Brands and meaningful conversations online Online content auditing Content strategy Content creation Humor :) Lecturing Story-‐ telling Brand stories Tribes auditing Social media strategy Right channels Social concepts and services Cat Marketing Consulting
- 31. BOOK COMING Sometarinoita Suomesta
- 32. Making People Happy HUMANIZING BRANDS WITH STORIES Jarno Alastalo E-mail: jarno@makingpeoplehappy.fi Twitter: @SocialJarno www.makingpeoplehappy.fi