Aller Digital Principles 2010

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Aller: Open, Socially Active, Innovative

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Aller Digital Principles 2010

  1. 1. Aller Media Oy – Digital principles<br />Jarno Alastalo<br />SDO, Social District Officer<br />Aller Media Oy<br />Twitter @socialdistrict<br />Kuva: © AllOver Press<br />
  2. 2. Aller 3.0<br />Open<br />Socially Active<br />Innovative<br />Kuva: © AllOver Press<br />
  3. 3. ORGANIZATION CULTURE 3.0<br />A social media organization culture is about networking and enabling people<br />Aller + social media + customers + advertisers + partners= Social District<br />Kuva: © AllOver Press<br />
  4. 4. openorganization<br />Friends<br />social graph<br />Social media<br />Employees<br />Partners<br />values<br />innovation<br />Fantasticcontent<br />Customers<br />Magazines<br />Aller Social District<br />
  5. 5. Our services ARE based on A continuous dialogue with our customers and partners<br />Our customers will be engaging with brands<br />and promoting them.<br /> They will help us develop in real time.<br />Kuva: © AllOver Press<br />
  6. 6. OPEN ALLER<br />Sharinginformation & engagingpeople<br />
  7. 7. OPEN ALLER<br />Networking, partnerships, social media…<br />
  8. 8. We will ENSURE that ALL participants*HAVE EASY access TO our content and services<br />We will make our information easily transferable<br />Our content will be in the form of modules, applications, widgets, feeds, videos...<br />Our services will find users from social networks <br />We will be in communication with consumers on someone else&apos;s database.<br />* users, readers, magazine subscribers, partners…<br />Kuva: © AllOver Press<br />
  9. 9. We will build our services on top of social systems that people are already using<br />Using the best social media tools<br />Kuva: © AllOver Press<br />
  10. 10. BETA<br />We will be working iteratively<br />Kuva: © AllOver Press<br />
  11. 11. Social media services will drive activity to offline<br />Our digital presence won&apos;t cannibalize the magazines: people use several sources to formulate an opinion<br />Kuva: © AllOver Press, Miss Mix 11/09<br />
  12. 12. What does social media mean to our <br />?<br />Kuva: © AllOver Press<br />
  13. 13. We will create phenomena together with our partners<br />and users, and commercialize them.<br />We will enable targeted interaction between<br />consumers and advertisers<br />Kuva: © AllOver Press<br />
  14. 14. Media sales 2010<br />Commercializing phenomena<br />
  15. 15. THE True value is in profiles,in THE social graph!<br />We will know more and more about people, their behavior and their needs.<br />Kuva: © AllOver Press<br />
  16. 16. SUOMI24 –THE NATIONS DISCUSSION FORUM<br />1.9 million registered users<br />Engagingpeople<br />User power – capitalizing the <br />everyday phenomena<br />
  17. 17. ”The Future of the Internet belongs to whoevercantakeallthatuser-generated data and feed in back in a usefulway. ”<br />and editorial stories & advertisers messages<br />Catarina Fake at #w2e<br />.. And to whoeverwillhave the social graphknowledge.<br />Kuva: © AllOver Press<br />
  18. 18. OUR True value is in YOU;in OUR PARTNERS, CUSTOMERS,ADVERTISERS & EMPLOYEES!<br />Welcome to the social district<br />Kuva: © AllOver Press<br />
  19. 19. We will invite everyone to<br />co-createservices, meetpeople<br />and share ideas.<br />OpenAller.fi<br />Under construction<br />

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