Always do what you are afraid to do (english version)

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New technology provides new opportunities. In many industries, new innovative companies creates new business by using new technology in new ways, and succeeds at the expense of established companies …

New technology provides new opportunities. In many industries, new innovative companies creates new business by using new technology in new ways, and succeeds at the expense of established companies that are too concerned about yesterdays mechanisms.

In this presentation from the BreakFastForward seminar the 18th of June 2013 at MediaFront, I presented some of these changes using my own experience with designing, producing and distribute my new photo-book; "Mzungu by Jarle Naustvik".

A project that had been impossible only a few years ago, but is now a possibility due to new players such as Blurb.com and Portfoliobox.net who dare to challenge traditional thinking, by offering smart and user-friendly tools and services, built on new business models adapted to the current market.

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Transcript

  • 1. 1“ Ralph Waldo Emerson!Always do whatyou areafraid to do
  • 2. PHOTOGRAPHYAND TRAVEL AS PASSIONMarketingAs profession
  • 3. 40.000 imagesAND ABIG DREAM
  • 4. PRODUCT
  • 5. THE PROCESS FROM RAW FILES TOA BOOKSTORE QUALITY BOOK40.000 images > 2.500 images Editing Idea Concept Book design Final book On-demand-print
  • 6. “TO GIVE ORDINARY PEOPLETHE ABILITY TO DESIGN ANDPRODUCE THEIR OWNBOOKSTORE QUALITY BOOKSEILEEN GITTINS, !FOUNDER AND CEO BLURB !
  • 7. FREE BOOK DESIGN SOFTWARE
  • 8. PRICE AND DISTRIBUTION
  • 9. FLEXIBLE PRICE MODELSprint-on-demand Bulk printing
  • 10. DISTRIBUTION TROUGH MY OWNWEBPAGE AND BLOGWebpage / Portfolio Blog NaustvikPhotography.com Naustvik.com
  • 11. 52.000 NEW CLIENTS IN 2 YEARS
  • 12. EXTERNAL DISTRIBUTIONBlurb Bookstore (blurb.com/bookstore) Apple iBookstore (27 countries)
  • 13. MARKETING
  • 14. FREE MARKETING TOOLSBook preview at blurb.com Share preview on social media E-mail module
  • 15. ORGANIZING TOUCH POINTS Pinterest Twitter FacebookMessage Facebook Flickr Instagram Google+ Portfolio Blog Google FlickrGroups ExternalFacebookpages Photosites Photoblogs Travelblogs Relationship platforms Awarenessbuilders Interest builders
  • 16. DO MORE OF THE STUFF THAT WORKS
  • 17. CONSIDERATIONS
  • 18. CONSIDERATIONS•  If you dare, the worst thing that willhappen is that you will learn a lot •  Easier than ever to get started •  Open structures and partnership •  Patience, resources and structure •  Geographical limitations •  Passion and dedication
  • 19. DO YOU DARE TODO WHAT YOUARE AFRAID TO DO?
  • 20. NaustvikPhotography.com @JarleNaustvik Facebook.com/NaustvikPhotography Instagram.com/naustvik