Social Media Presentation

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  • 1. SOCIAL MEDIA HOW IT CAN HELP YOUGENERATE LEADS & SALES FOR YOUR BUSINESS Copyright © SocialConnect 2011
  • 2. WHAT IS SOCIAL MEDIA This is media based on conversation and interaction between people and organizations online. Media referring to digital words, sounds and pictures, which are typically shared via the Internet. Digital tools that permit people and organizations to interact freely with low (or no) barriers to entering a conversation. Copyright © SocialConnect 2011
  • 3. TYPES OF SOCIAL MEDIA There are 6 different types of Social Media: Collaborative Projects (Wikipedia) Blogs & Micro-blogs (Wordpress/Twitter) Content Communities (YouTube) Social Networking Sites (Facebook/LinkedIn) Virtual Social Worlds (Social Life) Virtual Game Worlds (World of Warcraft) Copyright © SocialConnect 2011
  • 4. WHAT CAN SOCIAL MEDIA OFFER Increased brand awareness at minimal cost. Social interaction with clients, customers and prospects. Real-time feedback and product/service improvement opportunities. Target your specific audience with a click of the button. Website/blog traffic and lead generation. Reduction in marketing costs and overall expenditure. Improved search engine ranking. Copyright © SocialConnect 2011
  • 5. WHY USE SOCIAL MEDIA Let’s look at some Statistics: There are 900 million users on Facebook, almost 5 million in South Africa. Twitter has 500 million users and around 1.1 million in South Africa. LinkedIn has 120 million users world wide and about 1.6 million in South Africa Globally, 100 million people use YouTube. There are over 156 million blogs on the Internet. *Statistics as of April 2011 Copyright © SocialConnect 2011
  • 6. THE BIG 5 SOCIAL MEDIA TOOLS Social Meida Tools Social Networking Micro Blogging Professional Social Networking Blogging Video Sharing Copyright © SocialConnect 2011
  • 7. CHANGES OUR BUSINESSES FACE Customer communication has increased. People know what you/your business are doing 24/7. More traffic & lead generation to websites/blogs. Extended customer/client reach. Brand awareness. Leverage and the compounding effect. It has added an element of fun to marketing. Copyright © SocialConnect 2011
  • 8. USING THESE TOOLS TO GENERATELEADS & GROW YOUR BUSINESS WEBSITE LANDING PAGE LEADS/SALES Copyright © SocialConnect 2011
  • 9. 10 SOCIAL MEDIA TIPS Interact with people, hence the term “Social Media.” Post useful and interesting content. Balance posts between Marketing/Useful info/Humour. Mix posts up between text, pictures and videos. Have a “Call To Action” each step of the way. Allocate 5 - 10 hours per week for Social Media. Use each Social Media tool for a different purpose in your overall strategic plan. Be creative and stand out from the crowd. Seeing results from your Social Media efforts takes time. DO NOT SPAM! Copyright © SocialConnect 2011
  • 10. WHERE TO GO FROM HERE1) If you are new to Social Media, get started!2) If you have existing accounts, carefully examine and improve them to create the results you want.3) Monitor your efforts and be consistent with your posts, tweets and status updates etc.4) Try different strategies until you find one that works for you.5) And most of all...HAVE FUN! "Imagination is more important than knowledge.“ Albert Einstein Copyright © SocialConnect 2011
  • 11. FURTHER INFORMATIONConnect with me on: SocialConnect (http://www.facebook.com/pages/SocialConnect/) @SocialConnectSA (http://twitter.com/#!/SocialConnectSA) Jared Riley (http://www.linkedin.com/in/jaredrileysa) SocialConnect (http://www.socialconnectsa.wordpress.com) For more info about getting your accounts set up professionally, please contact me on 076 306 5644 or send me an email, jared@mathgeniussa.com. Copyright © SocialConnect 2011