Building your employer brand online
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Building your employer brand online

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Building your employer brand online Presentation Transcript

  • 1. Don’t tell me. Show me. Employer Branding And Online Social Networking
  • 2. It’s not them. It’s you.
  • 3. Social media is an amplifier. Create good experiences? People talk about you. Create bad experiences? People yell about you.
  • 4. The four corners of perception. KNOW THINK FEEL BELIEVE
  • 5. The four corners of perception. Existing employees Non-employees KNOW THINK FEEL BELIEVE
  • 6. The four corners of perception. Existing employees Non-employees Head KNOW THINK FEEL BELIEVE Heart
  • 7. Belief is not based on evidence, but on personal connection with an idea.
  • 8. Social media is three things; 1. User-driven and user-relevant 2. Interaction-focused 3. FOREVER
  • 9. Individuals have an opinion. Those opinions combine to become your reputation. Reputation and marketing combine to form a brand.
  • 10. You will never be an employer of choice for everyone. Defining the right people for your organisation lets you tailor your message.
  • 11. The key to combining social media with your employer brand is about creating atmosphere which resonates with the right people.
  • 12. Building Your Employer Brand Consistency of message to unify or disprove multiple reputations. Conversation, not proclamation. Talk, don’t preach. Every touch-point is an expectation met, missed or exceeded.
  • 13. Which brand am I?
  • 14. Which brand am I?
  • 15. Which brand am I?
  • 16. User driven and user-relevant If I don’t care, I won’t watch, listen, or interact I’m not here to be sold to - I’m not your ‘audience’. Pretending to know me is the quickest way to alienate me.
  • 17. Interaction focused Give me a way to comment, share, promote and interact Validate my contribution. Let me become part of the experience. Let me get next to your brand by becoming part of the conversation
  • 18. FOREVER What happens online, stays online, and is searchable Different people in different media spaces will get varied impressions Off-brand communications are more easily found and contrasted
  • 19. To encourage belief, the nature of the experience must resonate and saturate. It must be believable, universally recognisable and overwhelming.
  • 20. Who is your EVP?
  • 21. Your employer brand strategy is about connection with people.
  • 22. Questions?