Sm4 geolocation presentation

Audience Preparation• Download and set up account for Foursquare (iPhone/Android)• Download and set up Yelp (iPhone/Android)• Follow along #SM4geolocation• Have your Apps ready!

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Geo-location – what is it?

Real-world geographic location of an object • Computers • Tablets • Other data connected devices

Geo-Location, How does it work?

What relies on geo-location?

Apps Foursquare SCVNGR• Free for businesses • Subscription fee for businesses• Tips and To-dos • Scavenger type game• Badges• Mayorships• Points• Special deals

Foursquare vs. SCVNGRI always think of SCVNGR in more of the payments / couponing space. While foursquare does have deals and specials most of what weredoing revolves around helping people discover & share the places theylike most with their friends.

foursquare

Foursquare – check-in

Foursquare - demo

Foursquare - Features

Foursquare – Merchant platform

SCVNGR

SCVNGR - DEMO

SCVNGR - Features

SCVNGR – For businesses

Other social networks & geo-location

Other social networks & geo-location Facebook - Twitter - Google+ - Yelp – Find Places Location Location local• Places • Add location • Add • businesses Locate• Check-in to tweets “location” nearby bars• Add and “location” restaurants• Pages • Proximity geo- location

Facebook & geo-location

Twitter & geo-location

Google+ & geo-location

Yelp & geo-location

What’s next?• Automatic Check-ins• RFID (Radio Frequency Identification• NFC (Near Field Communication)• Augmented Reality

Yelp – Augmented Reality

What’s Next – One possible future from google http://g.co/projectglass

Social reach and influence

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Sm4 geolocation presentation

by JaredMandel

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