Geo-location Other terms Location based services GPS Definition: Real-World geographic location of an object
What has geo-location capabilities? Devices with GPS Navigation Computers Cell phones PDAs & Tablets You are connected through all of these devices!
But how? Most devices now have some form of GPS GPS – communicates with satellites to pinpoint exact location A-GPS – combination of Cellular and GPS Cellular – triangulates an approximate location by pinging off of nearby cell towers WiFi – slightly more accurate that cellular (uses IP addresses)
Apps Can anyone name some apps that you think might use geo-location? They all do!
Apps Google+ Google Latitude Path Yelp Gowalla Twitter Foursquare SCVNGR
The two that we are going to focus on today are Foursquare SCVNGR
Both Apps that would not function without geo-location BUT their approach to geo-location apps is very different. Foursquare vs. SCVNGR
What does Denis Crowley, the founder of Foursquare think?
You choose how specific your location is
General vs. Exact location
Exact location or City-level location
Nearby Doesn’t broadcast location – uses it to target information more effectively
Automatic Check-ins NFC (Near Field Communication
Audience Preparation• Download and set up account for Foursquare (iPhone/Android)• Download and set up Yelp (iPhone/Android)• Follow along #SM4geolocation• Have your Apps ready!
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Apps Foursquare SCVNGR• Free for businesses • Subscription fee for businesses• Tips and To-dos • Scavenger type game• Badges• Mayorships• Points• Special deals
Foursquare vs. SCVNGRI always think of SCVNGR in more of the payments / couponing space. While foursquare does have deals and specials most of what weredoing revolves around helping people discover & share the places theylike most with their friends.