Sm4 geolocation presentation

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  • Introductions Jared Jennifer Alyssa Shira
  • Geo-location Other terms Location based services GPS Definition: Real-World geographic location of an object
  • What has geo-location capabilities? Devices with GPS Navigation Computers Cell phones PDAs & Tablets You are connected through all of these devices!
  • But how? Most devices now have some form of GPS GPS – communicates with satellites to pinpoint exact location A-GPS – combination of Cellular and GPS Cellular – triangulates an approximate location by pinging off of nearby cell towers WiFi – slightly more accurate that cellular (uses IP addresses)
  • Apps Can anyone name some apps that you think might use geo-location? They all do!
  • Apps Google+ Google Latitude Path Yelp Gowalla Twitter Foursquare SCVNGR
  • The two that we are going to focus on today are Foursquare SCVNGR
  • Both Apps that would not function without geo-location BUT their approach to geo-location apps is very different. Foursquare vs. SCVNGR
  • What does Denis Crowley, the founder of Foursquare think?
  • You choose how specific your location is
  • General vs. Exact location
  • Exact location or City-level location
  • Nearby Doesn’t broadcast location – uses it to target information more effectively
  • Automatic Check-ins NFC (Near Field Communication
  • Transcript of "Sm4 geolocation presentation"

    1. 1. Audience Preparation• Download and set up account for Foursquare (iPhone/Android)• Download and set up Yelp (iPhone/Android)• Follow along #SM4geolocation• Have your Apps ready!
    2. 2. ti on ca o a e olal medi 4g so ci S Mn based# ocatio L
    3. 3. Geo-location – what is it?
    4. 4. Real-world geographic location of an object • Computers • Tablets • Other data connected devices
    5. 5. Geo-Location, How does it work?
    6. 6. What relies on geo-location?
    7. 7. What relies on geo-location?
    8. 8. Apps
    9. 9. Apps Foursquare SCVNGR• Free for businesses • Subscription fee for businesses• Tips and To-dos • Scavenger type game• Badges• Mayorships• Points• Special deals
    10. 10. Foursquare vs. SCVNGRI always think of SCVNGR in more of the payments / couponing space. While foursquare does have deals and specials most of what weredoing revolves around helping people discover & share the places theylike most with their friends.
    11. 11. foursquare
    12. 12. Foursquare – check-in
    13. 13. Foursquare - demo
    14. 14. Foursquare - Features
    15. 15. Foursquare – Merchant platform
    16. 16. SCVNGR
    17. 17. SCVNGR - DEMO
    18. 18. SCVNGR - Features
    19. 19. SCVNGR – For businesses
    20. 20. Other social networks & geo-location
    21. 21. Other social networks & geo-location Facebook - Twitter - Google+ - Yelp – Find Places Location Location local• Places • Add location • Add • businesses Locate• Check-in to tweets “location” nearby bars• Add and “location” restaurants• Pages • Proximity geo- location
    22. 22. Facebook & geo-location
    23. 23. Twitter & geo-location
    24. 24. Google+ & geo-location
    25. 25. Yelp & geo-location
    26. 26. What’s next?• Automatic Check-ins• RFID (Radio Frequency Identification• NFC (Near Field Communication)• Augmented Reality
    27. 27. Yelp – Augmented Reality
    28. 28. What’s Next – One possible future from google http://g.co/projectglass
    29. 29. Social reach and influence
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