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Sm4 geolocation presentation



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  • Introductions Jared Jennifer Alyssa Shira
  • Geo-location Other terms Location based services GPS Definition: Real-World geographic location of an object
  • What has geo-location capabilities? Devices with GPS Navigation Computers Cell phones PDAs & Tablets You are connected through all of these devices!
  • But how? Most devices now have some form of GPS GPS – communicates with satellites to pinpoint exact location A-GPS – combination of Cellular and GPS Cellular – triangulates an approximate location by pinging off of nearby cell towers WiFi – slightly more accurate that cellular (uses IP addresses)
  • Apps Can anyone name some apps that you think might use geo-location? They all do!
  • Apps Google+ Google Latitude Path Yelp Gowalla Twitter Foursquare SCVNGR
  • The two that we are going to focus on today are Foursquare SCVNGR
  • Both Apps that would not function without geo-location BUT their approach to geo-location apps is very different. Foursquare vs. SCVNGR
  • What does Denis Crowley, the founder of Foursquare think?
  • You choose how specific your location is
  • General vs. Exact location
  • Exact location or City-level location
  • Nearby Doesn’t broadcast location – uses it to target information more effectively
  • Automatic Check-ins NFC (Near Field Communication


  • 1. Audience Preparation• Download and set up account for Foursquare (iPhone/Android)• Download and set up Yelp (iPhone/Android)• Follow along #SM4geolocation• Have your Apps ready!
  • 2. ti on ca o a e olal medi 4g so ci S Mn based# ocatio L
  • 3. Geo-location – what is it?
  • 4. Real-world geographic location of an object • Computers • Tablets • Other data connected devices
  • 5. Geo-Location, How does it work?
  • 6. What relies on geo-location?
  • 7. What relies on geo-location?
  • 8. Apps
  • 9. Apps Foursquare SCVNGR• Free for businesses • Subscription fee for businesses• Tips and To-dos • Scavenger type game• Badges• Mayorships• Points• Special deals
  • 10. Foursquare vs. SCVNGRI always think of SCVNGR in more of the payments / couponing space. While foursquare does have deals and specials most of what weredoing revolves around helping people discover & share the places theylike most with their friends.
  • 11. foursquare
  • 12. Foursquare – check-in
  • 13. Foursquare - demo
  • 14. Foursquare - Features
  • 15. Foursquare – Merchant platform
  • 16. SCVNGR
  • 17. SCVNGR - DEMO
  • 18. SCVNGR - Features
  • 19. SCVNGR – For businesses
  • 20. Other social networks & geo-location
  • 21. Other social networks & geo-location Facebook - Twitter - Google+ - Yelp – Find Places Location Location local• Places • Add location • Add • businesses Locate• Check-in to tweets “location” nearby bars• Add and “location” restaurants• Pages • Proximity geo- location
  • 22. Facebook & geo-location
  • 23. Twitter & geo-location
  • 24. Google+ & geo-location
  • 25. Yelp & geo-location
  • 26. What’s next?• Automatic Check-ins• RFID (Radio Frequency Identification• NFC (Near Field Communication)• Augmented Reality
  • 27. Yelp – Augmented Reality
  • 28. What’s Next – One possible future from google
  • 29. Social reach and influence