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Social Media Integration for large events. Using Formula 1 Racing in Montreal, QC. as an example.

Social Media Integration for large events. Using Formula 1 Racing in Montreal, QC. as an example.

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    Social media f1 Social media f1 Presentation Transcript

    • Jared Golberg Community Marketing Manager @Jaredgolberg @5ElementEvents www.5thelementevents.com Social Media, Blogging & The Power of Viral Marketing! Formula 1 Street Party!!! #F1MTL2010
    • Welcome to the new ‘DIGITAL SPHERE!’ No More Hiding Behind Logos! The age of #BrandConversation and #Community = NEW MARKETING
    • What’s Your Pleasure? Lots of Choices! We are in a very different age of connectivity with rapid growth of digital tools everyday . 400 MILLION users are tapped into Facebook We have taken the ‘ Global Village’ and turned it into digital communities! #DigitalOverload #FML
    • TWITTER: It’s NOT About Your Lunch! Engage your community! Push your content! Lead the conversation! Without Hashtags (#), You’re #Tweeting Blind!
    • HOW to Build The F1 Community!? Creating the HASHTAG (#) #F1MTL2010 This is how anyone can Find info on F1 Montreal Via Twitter! The BUZZ starts here!
    • The BOOK of FACES: The ‘CONTENT’ Hub! LINK IT ALL TOGETHER!
    • There Are ‘THOUSANDS’ of Platforms! Connecting Platforms to Widen Your REACH
    • TOOLS: Connect F1 COMMUNITY with CONTENT! Instant content Live Events = Coverage! Instant access Push Notifications
    • LET’S PUT THIS INTO PRACTICE
    • MICROSITE: Connecting ‘All’ Platforms The Social Media HUB! A way for the F1 online community To share the full Experience! Access to the Mobile Application! Micro blogging Community: Sign in
    • MOBILE APPLICATION – Stay Connected Create an F1 MTL Mobile App LITE ! Find all F1 social networks in one place! Latest blogs from the BLOGGERS lounge! Montreal sponsored hotels & Restaurants info! Twitter Feeds with direct connection!
    • OUTDOOR CONCERT: The Kickoff! Scribble Live pulls all content Via the hashtag #F1MTL2010 and puts It into live feed! Live screens showing Tweets On Stage (including pictures: via Tweetpic )
    • OUTDOOR CONCERT: The Kickoff CKOI with Youtube and FLIP Video Will hold an on air contest for winners to be ‘Video Correspondents!’ Sit side Stage or front row, record vid and upload!
    • F1 BLOGGERS COMMUNE! The Contest! Become an F1 JOURNALIST! CHOI, Yahoo! & Wordpress sponsor the Blogger Commune! Contest for bloggers to win Access to INTERVIEW a driver Blog posted through mobile, Yahoo! Wordpress
    • FASHION SHOW / DJ / STREET PARTY Tweet requests to the DJ through the hashtag #F1MTLDJ Live screens showing Tweets On Stage (including pictures: via Tweetpic )
    • FASHION SHOW / DJ / STREET PARTY Ustream will give a live Streaming broadcast of The fashion show! Behind the scene interviews of models uploaded to Youtube Channel! Pushed through Twitter Community #F1MTL2010
    • WATCH THE RACE: CHECK IN LOUNGES Able to ‘check in’ at ‘ALL’ social media lounges on site! GPS maps to lounge locations Tips for each area once you Check in! F1 LOUNGES
    • POINTS TO CONSIDER FOR STRATEGY
      • A FULL Community Management team must be assembled
      • in order to lead the conversation
      • Community management team will have a ‘FACE,’ will not
      • hide Behind the F1 logo
      • In order to ENGAGE the community, these Managers must be
      • ‘ Thought Leaders’ within the ‘Digital Sphere’.
    • THE THOUGHT LEADER: Creating Content & Conversation! The ability to catapult Careers & Brands!
    • Personable digital notes & video THE THOUGHT LEADER: Creating Content & Conversation! @saulcolt – Personification of digital connection! Leaves video messages in your inbox via Facebook and links to video messages via Twitter, Ustream, and Vimeo to his fans!
    • THE SAYING GOES: “ Everyone will have their 15 minutes of fame” THROUGH SOCIAL MEDIA: “Everyone has the ability to be famous to 15 people!” Find Your Worth! Your Currency! @MissRogue = Online Currency The Thought Leader!
    • Jared Golberg Community Marketing Manager [email_address] Twitter: @JaredGolberg Facebook: www.facebook.com/jaredgolberg Blog: www.jaredgolberg.com www.5thelementevents.com