From the publishers of the New England Journal of Medicine


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From the publishers of the New England Journal of Medicine

  1. 1. From the publishers of the New England Journal of Medicine
  2. 2. GASTROENTEROLOGY Introduction A NEW SPONSORSHIP OPPORTUNITY FOR YOUR PHYSICIAN MARKETING PROGRAM Journal Watch Gastroenterology (JWG) is an eight-page, monthly clinical newsletter published by the Massachusetts Medical Society, owner and publisher of the world-renowned New England Journal of Medicine. Journal Watch Gastroenterology is a valuable, timesaving information service that reviews and summarizes the most recently published diagnostic and treatment data for gastroenterologists. In a recent survey, 80% of respondents agreed that Journal Watch Gastroenterology provides them with reliable and timely information. In fact, summaries published appear in Journal Watch Gastroenterology less than three months after publication in their respective journals. Expert commentary from the physician editorial board provides valuable insight to the physician reader. Now in its eighth year of publication, each issue of Journal Watch Gastroenterology features the following content: • Sixteen to eighteen clear, concise summaries of groundbreaking research drawn from 27 gastroenterology and general medicine journals. • Expert commentary from thought and opinion leaders that provides insight into the articles’ relevance to the practice of gastroenterology. • References to the original articles, making it easier for readers to obtain more information on subjects of interest. • One page of general medicine summaries drawn from Journal Watch, the flagship publication of the Journal Watch series. Titles of summaries from a recent issue include: Proton-Pump Inhibitors and Fundic-Gland Polyps Acid Suppression and Subsequent Gastric or Esophageal Cancer Children with EoE Respond to Oral Fluticasone Propionate Cholecystitis After Metal-Stent Placement for Malignant Bile Duct Obstruction
  3. 3. GASTROENTEROLOGY THE EDITORIAL BOARD EDITOR-IN-CHIEF M. Brian Fennerty, MD Professor of Medicine, Section Chief of Gastroenterology, Department of Internal Medicine, Oregon Health Sciences University, Portland DEPUTY EDITOR David J. Bjorkman, MD, MSPH (HSA), SM (Epid.) Interim Dean, University of Utah School of Medicine; Executive Medical Director, University of Utah Medical Group; Special Interest: Stomach EXECUTIVE EDITOR Charleen M. Hamilton, PhD Massachusetts Medical Society MANAGING EDITOR Catherine Tomeo Ryan, MPH Massachusetts Medical Society ASSOCIATE EDITORS David A. Johnson, MD Professor of Medicine, Chief of Gastroenterology, Eastern Virginia School of Medicine, Norfolk; Special Interest: Esophagus Douglas K. Rex, MD Professor of Medicine, Director of Endoscopy, Division of Gastroenterology/Hepatology, Indiana University Medical Center, Indianapolis; Special Interest: Colon Stuart Sherman, MD Professor of Medicine and Radiology; Director of ERCP, Division of Gastroenterology/Hepatology, Indiana University Medical Center, Indianapolis; Special Interest: Pancreas/biliary Atif Zaman, MD, MPH Associate Professor, Department of Gastroenterology and Hepatology, Oregon Health Sciences University, Portland; Special Interest: Liver
  4. 4. GASTROENTEROLOGY BENEFITS TO CLINICIANS Journal Watch Gastroenterology offers physicians and allied health professionals a clear and concise overview of clinical options and current research in gastroenterology. Some of the benefits are detailed below: • Journal Watch Gastroenterology saves time and is designed to help today’s busy gastroenterologists keep up to date with the latest advances in medical research and clinical developments, so they can more effectively evaluate, diagnose and manage the treatment of patients. • Journal Watch Gastroenterology cuts down on “information overload” and provides concise overviews of the most important advances in the field. • Because Journal Watch Gastroenterology provides summaries and commentary on “must see” research reported in 27 gastroenterology and general medicine publications, physicians are able to review a vast amount of research from many different sources within minutes. Journal Watch Gastroenterology’s distinguished editorial board ensures relevance and quality. • Readers benefit from an editorial board of physicians who are both clinicians and researchers, not only involved in patient care, but also thought and opinion leaders who attend and present their data at scientific meetings. Therefore, readers are assured that the content of Journal Watch Gastroenterology is carefully selected and reviewed for relevance and usefulness. • Expert commentary from the physician editorial board helps readers put articles in perspective as it illustrates the articles’ relevance to the practice of gastroenterology. Further, each summary is peer- reviewed and edited for brevity, clarity, and style by an experienced team of managing editors who maintain the highest editorial standards.
  5. 5. GASTROENTEROLOGY BENEFITS TO SPONSORS Journal Watch Gastroenterology can help you: • Gain exposure to the hard to reach gastroenterologist audience • Increase corporate and brand awareness in an uncluttered editorial environment that is read by physicians • Receive maximum exposure for your product message • Surround your message with reliable, timely editorial content • Streamline your marketing and reach your target market as Journal Watch Gastroenterology will be mailed to your selected lists • Benefit from the trust and high readership physicians have traditionally placed in products from the publishers of the New England Journal of Medicine As the sponsor of Journal Watch Gastroenterology, you will be providing a valuable tool for busy gastroenterologists who just can’t keep up with all the information on the latest research and developments in their field. For marketing professionals needing to reach prescribers in this important specialty, Journal Watch Gastroenterology offers unique features and benefits not found in other sponsorship opportunities.
  6. 6. GASTROENTEROLOGY Journal Watch Gastroenterology READER HIGHLIGHTS Our market research conducted among physicians who received a sponsored subscription to Journal Watch Gastroenterology shows it is received with much enthusiasm. • 79% of respondents look at all or most of the issues they have received • 81% read at least half of the content of each issue • 97% of respondents found their sponsored subscription to Journal Watch Gastroenterology to be very/somewhat valuable • 89% of respondents rated Journal Watch Gastroenterology very high/high on “summary presentation and comments are balanced and unbiased” • 84% of physician respondents said they would be more likely or much more likely to read Journal Watch Gastroenterology compared with other free newsletters they receive • 97% of respondents would like their sponsored subscription to continue • Respondents rated Journal Watch Gastroenterology high for: timely content 85% relevance to practice 82% interesting topics 81% overall impression 89% • Source: October 2002 Journal Watch Gastroenterology Sponsored Subscriber Study
  7. 7. GASTROENTEROLOGY JOURNALS WATCHED FOR Journal Watch Gastroenterology Each month the Journal Watch Gastroenterology editorial board members read and review the following list of medical journals to select articles with the most significant recent advances in gastroenterology today. Articles are then summarized by the board members who also provide thoughtful, expert commentary that helps readers put articles into perspective. Abdominal Imaging Alimentary Pharmacology and Therapeutics American Journal of Gastroenterology American Journal of Medicine Annals of Internal Medicine Archives of Internal Medicine British Medical Journal Digestion Digestive Diseases and Sciences Diseases of the Colon & Rectum Endoscopy European Journal of Gastroenterology and Hepatology Gastroenterology Gastrointestinal Endoscopy Gut Hepato-Gastroenterology Hepatology Inflammatory Bowl Diseases International Journal of Pancreatology JAMA Journal of Clinical Gastroenterology Journal of Parenteral and Enterol Nutrition Journal of Pediatric Gastroenterology and Nutrition Lancet New England Journal of Medicine Pancreas Scandinavian Journal of Gastroenterology Transplantation
  8. 8. GASTROENTEROLOGY SPONSORSHIP PRICING The following options proposed by the Massachusetts Medical Society/New England Journal of Medicine cover the cost to print and bind issues of Journal Watch Gastroenterology. MMS charges include your company logo, an acknowledgment on the front cover of the publication, and 3rd class postage. MMS charges do not include the cost of list rental if this service is requested. 2008 PRICING Number of Subscriptions Cost per Issue Minimum Cost per Minimum Total Cost/ 6 Mo. Subscription Yearly Subscription 5,000 – 7,999* $3.10 $93,000 $186,000 Up to a 4 pg Insert** $3.38 $101,400 $202,800 8,000 - 11,999* $2.95 $141,600 $283,200 Up to a 4 pg Insert** $3.16 $151,680 $303,360 *Sponsor Supplies Pre-printed Ad Inserts/ **Journal Watch Prints Ad Inserts ADDITIONAL RELATED COSTS • “Welcome” letter and envelope (1st issue only) • Cost of rental of physician names (if necessary) • Pricing for different quantities (available upon request)