Promoting To A Target Market
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Promoting To A Target Market






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    Promoting To A Target Market Promoting To A Target Market Presentation Transcript

    • Mr. Thomson
      Intro to Marketing
      Promoting to Target Markets
    • Bell Ringer
      What gifts are you asking for this holiday season?
      What gifts are your parents and grandparents asking for?
      How are companies promoting these products?
    • Target Market Review
      Definition - the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic grouping. Market Targeting is the process in which intended actual markets are defined, analyzed and evaluated just before the final decision to enter is made.
    • Target Market Example
      What are some of the ways that this class is split into target markets?
    • Personal Selling
      Definition – Any form of direct contact between a salesperson and a customer.
      Business to Business
      Door to Door
    • Advertising
      Definition – A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets
      Famous Apple advertisement:
      Left half of the class write a benefit of advertising on the board on the left side
    • Sales Promotion
      Definition – all marketing activities (other than personal selling, advertising, and public relations) that are used to stimulate purchases.
      Try new products
      Build awareness
      Increase purchases
      Reward loyalty
      Right half of the class write a benefit of sales promotion on the board on the right side
    • Advertising vs Sales Promotion
      Individually work on identifying the difference between advertising and sales promotion
      Work with the person next to you to identify a definition that you can come put up on the board
      In the center of the chalk board, write the difference between advertising and sales promotion
    • Public Relations (PR)
      Definition –activities that enable an organization to influence a target audience.
      Create a favorable image
      Cultivate media relations in the industry
    • Publicity
      Definition – bringing news or newsworthy information about an organization to the publics attention
      Positive vs Negative
      Reputation – Sheetz (look of work / bathroom promise from CEO)
      Cultural Events
    • Public Relations Activity
      There is a major meltdown at the Fritos factory ovens down the road. The back-up ovens kicked in immediately, but they haven’t been used or cleaned in over ten years. All of the orders for the day will still go. If someone were to find out that older ovens were used, sales could drop and stock prices could go down. Factories workers may not get their holiday bonus.
      Half of the class will represent the PR department of the Fritos company and the other half will represent the media that has caught wind of the story and will print their version tomorrow. What will you say?
    • The Internet
      Definition - Aglobal system of interconnected computer networks.
      Promotional Opportunities
      Becoming mainstream
      Not Tangible
      Some target markets do not have access
    • Take Home Review Quiz
      Work on your quiz until the bell rings.
      If you finish early, you may turn it in to be at the end of class.
      Have a great day!