Promoting To A Target MarketPresentation Transcript
Mr. Thomson Intro to Marketing Promoting to Target Markets
Bell Ringer http://www.youtube.com/watch?v=Spa_l_12cIw What gifts are you asking for this holiday season? What gifts are your parents and grandparents asking for? How are companies promoting these products?
Target Market Review Definition - the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic grouping. Market Targeting is the process in which intended actual markets are defined, analyzed and evaluated just before the final decision to enter is made.
Target Market Example What are some of the ways that this class is split into target markets?
Personal Selling Definition – Any form of direct contact between a salesperson and a customer. Retail Business to Business Telemarketing Door to Door
Advertising Definition – A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets Famous Apple advertisement:http://www.youtube.com/watch?v=OYecfV3ubP8 Left half of the class write a benefit of advertising on the board on the left side
Sales Promotion Definition – all marketing activities (other than personal selling, advertising, and public relations) that are used to stimulate purchases. Try new products Build awareness Increase purchases Reward loyalty Right half of the class write a benefit of sales promotion on the board on the right side
Advertising vs Sales Promotion Think-Pair-Share: Individually work on identifying the difference between advertising and sales promotion Work with the person next to you to identify a definition that you can come put up on the board In the center of the chalk board, write the difference between advertising and sales promotion
Public Relations (PR) Definition –activities that enable an organization to influence a target audience. Create a favorable image Company Product Policies Cultivate media relations in the industry
Publicity Definition – bringing news or newsworthy information about an organization to the publics attention Positive vs Negative Reputation – Sheetz (look of work / bathroom promise from CEO) Scholarships Cultural Events
Public Relations Activity There is a major meltdown at the Fritos factory ovens down the road. The back-up ovens kicked in immediately, but they haven’t been used or cleaned in over ten years. All of the orders for the day will still go. If someone were to find out that older ovens were used, sales could drop and stock prices could go down. Factories workers may not get their holiday bonus. Half of the class will represent the PR department of the Fritos company and the other half will represent the media that has caught wind of the story and will print their version tomorrow. What will you say?
The Internet Definition - Aglobal system of interconnected computer networks. Benefits Cost Promotional Opportunities Becoming mainstream Negatives Not Tangible Some target markets do not have access
Take Home Review Quiz Work on your quiz until the bell rings. If you finish early, you may turn it in to be at the end of class. Have a great day!