What's in a name? What do we really mean with CMS in 2012?

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What does the acronyms really mean and how does it fit together? As analysts are talking about web experience management, other vendors talk about virtual presence management and some customers still just want a CMS

Is it just different terms for the same thing or are there indeed important differences? Let us help each other and fix the industry by untangling the industry terminology and turn it into something meaningful for public consumption.

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  • What's in a name? What do we really mean with CMS in 2012?

    1. 1. CMS in 2012What’s in a name?Janus Boye presentation toCMS Expert Group meeting Basel October 23
    2. 2. Customers buy CMS for their websites
    3. 3. Class of 2012analytics, big data, blogging, contentintegration, DAM, digitalmarketing, digitalworkplace, gamification, MAM, mobile,portals, responsive, search, socialcollaboration
    4. 4. CMScontent: informationmanagement: processessystem: tool
    5. 5. CMSbackgrounderContent Management Biblewritten by Bob Boiko in2001Information as term usedby libraries
    6. 6. WCMweb: digitalcontent: informationmanagement: processes
    7. 7. ECMenterprise: organisationscontent: informationmanagement: processes
    8. 8. WEMWeb: digitalExperience/Engagement: ?Management: processes
    9. 9. Software vendors sell WEM to analysts
    10. 10. ECM is behind the firewall
    11. 11. Systems integrators try to make it all work
    12. 12. Customers pay for all of this
    13. 13. Where would you place SharePoint?
    14. 14. Is Magnolia a CMS vendor?
    15. 15. Is Oracle a CMS vendor?
    16. 16. What about digital marketing?
    17. 17. What have others done?
    18. 18. 1960s: Material requirements planning 1972: SAP is founded 1990’s: the term ERP is coined as MRP isextended to cover finance, HR and project mgmt.
    19. 19. 1980s: database marketing 1990s:relationship marketing early 2000’s: CRM
    20. 20. What will we do?
    21. 21. Options- continue as-is- come up with new terms, e.g.VPM- consolidate and compromise
    22. 22. The international communityfor web and intranet professionals Janus Boye jb@jboye.com @janusboye

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