Social Media Best Practices

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Web + Mobile + Social: How do you get it all right?
It is easy to fall in love with tools and emerging technologies, but there is the danger of forgetting what really makes the difference in a successful online strategy. Join Janus as he will share case studies from Nokia, Oxfam, Red Bull and others on how they have dealt with the challenges, combined with a few lessons learned from the field.

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Social Media Best Practices

  1. 1. Social Media Best Practices<br />Utrecht, October 2010<br />Janus Boye<br />jb@jboye.com<br />
  2. 2. Is your website really dead?<br />
  3. 3. The truth according to Google<br />Website<br />Social media<br />
  4. 4. The truth according to Google<br />iPhoneAndroid<br />Website Social media<br />
  5. 5. The truth according to Google<br />iPhone<br />Website<br />Facebook<br />
  6. 6. About J. Boye<br />Independent networking firm<br />+300 members; practitioners only<br />Members in Europe and North America<br />2 annual 3-day knowledge sharing summits:<br /> Aarhus, Denmark in Nov and Philadelphia, US in May<br />Social media 1-day conference in Copenhagen in June<br />
  7. 7. “Danish Mother Seeking”<br />
  8. 8. “Danish Mother Seeking”<br />“I am very sorry that the film has offended many people, that wasn't our intention at all. The goal has been to create positive recall of Denmark and create conversations about Denmark. To prevent offending people any further we have removed the film from youtube.”<br />- DortheKiilerich, Visit Denmark<br />
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  11. 11. People<br />Tools<br />Processes<br />
  12. 12. B2B vs B2C<br />“The entire distinction between B2B and B2C is rather artificial.”<br />- Jakob Nielsen<br />
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  29. 29. Questions?<br />Join other online professionals and contribute to the discussion:<br />J. Boye group on LinkedIn <br />500+ international practitioners<br />http://www.linkedin.com/groups?gid=972937<br />

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