Semantic Technologies: What is in it for the (unhappy) CMS  customers ?
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Semantic Technologies: What is in it for the (unhappy) CMS customers ?

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Today there are probably 1,000+ content management systems in use in the European Union. Very few of these are using semantics-based technologies, which holds the promise to substantially improve ...

Today there are probably 1,000+ content management systems in use in the European Union. Very few of these are using semantics-based technologies, which holds the promise to substantially improve employee productivity and how we use our skills online. In reality, today most of us are simply managing content, and not really involved in managing organisational knowledge. From a customer perspective, the lacking sense of semantics with an ever growing list of content and content types is one of the remaining fundamental problems of content management. How can a CMS customer best navigate the vast sea of data? What is really in it for the customers holding the budget and making the crucial decisions throughout their projects? Join Janus as he looks beyond the traditional hype with social media, mobile and engagement to help you make the most of semantic technologies today.

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Semantic Technologies: What is in it for the (unhappy) CMS  customers ? Semantic Technologies: What is in it for the (unhappy) CMS customers ? Presentation Transcript

  • Semantic TechnologiesWhat is in it for the (unhappy) CMS customers?
    Janus Boye @janusboye
    jb@jboye.com
    The international community
    for web and intranet professionals
  • Based in Aarhus, Denmark
    Almost 400 customers, including Amnesty, Cancer Research UK, Environment Agency UK, EUMETSAT, European Commission, European Patent Office, Federal Reserve Bank of New York, GDF SUEZ, Lloyds Bank, Lund University, Medtronic, Merck, National Geographic Society, NYK Europe, OMV, Oxfam, Shell, Siemens, Swarovski, SWIFT, Unilever, UNHCR, Wienerberger
    Local and international groups
    2 conferences a year in Aarhus + Philadelphia
    Advisory engagements, eg. on digital strategy, vendor selection
  • http://jboye.com/blog/
  • World’s 10 largest cities with a female mayor?
  • Keep going!
    “everything feels like a failure in the middle.”
    - unknown (soldier)
  • 10 years of progress
  • CMS Customer Agenda 2001
    Personalization
    Mobile
    Open source
    Portals
  • CMS Customer Agenda 2011
    Social media
    Mobile
    Engagement
    Analytics
  • “The nice thing about standards is that there are so many of them to choose from”
    • Andrew S. Tanenbaum
  • 2 trends
  • 1) Content explosion
  • 2) Losing control
  • 4 things you can do
  • 1) Learn more
  • 2) Move towards a CM culture
  • Case: BBC
  • 3) Beyond Web 2.0
  • 4) Enter
  • 4predictions for a better digital future
  • Flying cars
  • 1) New relationships
  • 2) Digital productivity
  • 3) Data as the new platform
    and social is the intelligence
  • A final quote and a few words
  • “People don’t want a drill machine, they want a hole in the wall”
    • Philip Kotler
  • See you next time
  • http://aarhus11.jboye.com/
  • The international community
    for web and intranet professionals
    Questions?