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Why Even Great Online Managers Have A Long Way To Go
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Why Even Great Online Managers Have A Long Way To Go

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Despite many advances over the last few years, most online managers agree that there is still a long way to go for their organizations if they are to fulfil their true digital potential. Based on …

Despite many advances over the last few years, most online managers agree that there is still a long way to go for their organizations if they are to fulfil their true digital potential. Based on real-life examples from members of the J. Boye community as well as years of research, Janus addresses some of the significant challenges

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  • 1. Why Even Great Online Managers Have A Long Way To Go
    Janus Boye - jb@jboye.com
    September 2010
  • 2. Agenda
    Questions
    Challenges
    Management support
    Governance
    Analytics
    Social media
    Vendors
    Your opportunity
  • 3. Questions
    What’s the new role of the website after the advent of social media?
    Can we buy a tool to fix governance?
    Is the organization ready for the next big online project?
    What actions do we take based on analytics?
    When NOT to work with external agencies?
  • 4. 1) Senior mgmt. support
    • Many online professionals feel that management is (very) unsupportive
    • 5. Most senior managers don’t “get it”
  • “Can you get this new website live tomorrow?”
    an executive to an online manager in 2010
  • 6. “We waste $125,000 on producing and maintaining pages that nobody uses”
  • 7. 2) Governance
    • Have you hit a web development wall unable to organize internal resources?
    • 8. Tension with IT
    • 9. Redundant, Outdated and Trivial content
  • 10. 3) Analytics
    • Hard to take time away from day-to-day tasks
    • 11. Difficult to find the right metrics
    • 12. Moving from numbers to insights and actions
  • “Our analytics system is not user friendly”
    “We are overwhelmed with data”
  • 13.
  • 14. Aligning analytics with business objectives
    4 employees dedicated to online intelligence
    Internal self-service for traffic data
    Regular training & workshops
    Credit: Gbemi Petersen, Manager of Process & Online Intelligence, LEGO
  • 15. 4) Social media
    • Ensuring buy-in for online social activities from management
    • 16. How can we organize the workload when we need to be so much more responsive?
    • 17. How can we do effective reputation management through social media?
    • 18. What about guidelines for employees’ use of social media?
  • Credit: Jussi-PekkaErkkola, NOKIA
  • 19.
  • 20. 5) Vendors
    • Many buyers are confused by vendors
    • 21. No clear market leader for online professionals
    • 22. Different and often new terms used for the same things
  • “Should we go for an enterpriseportal or web content management system?
  • 23. Your opportunity
    Get management support by speaking their language
    Governance is needed to break through the wall
    A commitment to analytics pays off
    Social media increasingly drives traffic and build relationships
    Use vendors for inspiration, not to set the agenda
    Make the right decisions
  • 24. Wrap up
    Learn from other online professionals and make better decisions
    It is not about technology
  • 25. Continue the conversation…
    J. Boye Blog
    LinkedIn Group
    jb@jboye.com
    @janusboye | @jboye