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From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
From idea to company
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From idea to company

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Guest lecture by Janus Boye given at VIA University College in Horsens, Denmark in October 2013

Guest lecture by Janus Boye given at VIA University College in Horsens, Denmark in October 2013

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  • 1. From idea to company VIA University College 7 October 2013 Janus Boye
  • 2. Learn to accept change Sweden changed to driving in the right side
  • 3. Before you start
  • 4. Make the key decisions 1) Company name? 2) What’s for sale? 3) Who needs your product? 4) How will customers find you? 5) What will it cost? 6) Where will you work?
  • 5. Fail fast Easy in theory, but tough in practice
  • 6. What’s really your product?
  • 7. The 2nd simple idea Differentiation by being vendor-neutral
  • 8. It is the team You can’t do it all on your own
  • 9. First hire When my fiancée was away Spain in 2005
  • 10. Do networking Keep an open mind and read good books
  • 11. Find something you really enjoy Richard Branson did drag for charity
  • 12. My favourite morning run Run with the Vikings on Conference Day #2
  • 13. Get help Danske Bank has made it possible for J. Boye
  • 14. Get started PR is great but long-term
  • 15. Take risks Launching a US conference in 2009
  • 16. Stay hungry, stay foolish
  • 17. Questions Janus Boye jb@jboye.com +45 29 70 15 00 jboye.com @janusboye

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