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There are many good and valid reasons to select a new content management system. And there are many cases of customers spending a lot of time on the selection process.
Just remember that the selection of the system is only the beginning of a much longer digital journey – and often a challenging one, so not one to embark on every year!
As an analyst, I always find it interesting and stimulating to help customers through the CMS selection process. In this presentation I will wrap up the WCM conference track by sharing the most common and the costliest selection mistakes – so you don’t have to repeat them.
These mistakes are inextricably linked to some of the inconvenient truths in the marketplace. In my words:
* Easy is hard
* It’s the crew and not the tool
* Standards are nice, but elusive
* The industry is still young and very immature
This session will contain some sensible warnings as well as some actionable insights which should reduce risks on a number of fronts in your next CMS selection project.
For more see http://aarhus12.jboye.com/presentation/6-costly-cms-selection-mistakes-to-avoid/