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5      trends foronline kommunikation   Digitale tendenser der rykker   Janus Boye, september 2012
1:opgaver
”People don’t want adrill machine,they want a hole inthe wall”- Philip Kotler
Selvbetjening -> Opgaveløsning
Information -> Engagement
2:flere kanaler
Det offentlige påborgernes mobil       Råd #1:   Lad (sandsynligvis) væreifølge Digitaliseringsstyrelsen, dec. 2011
3:tempo
Er open   source  hurtigst atimplementere      ?
4:enkelthed
”If something ishard to use, I justdon’t use it asmuch”- Steve Krug
Enkelt at bruge, enkelt at lære
Fremtidens microsite?  One page website
5:lederskab
”Commentvoulez-vousgouvernerun pays où ilexiste 258variétés defromage ?”
Newnormal
Stakeholder management     High             Keep satisfied      Keep closeInfluence/Disruption              Keep aware    ...
5 trends for online kommunikation
5 trends for online kommunikation
5 trends for online kommunikation
5 trends for online kommunikation
5 trends for online kommunikation
5 trends for online kommunikation
5 trends for online kommunikation
5 trends for online kommunikation
5 trends for online kommunikation
5 trends for online kommunikation
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5 trends for online kommunikation

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Digitale tendenser der rykker

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  • Transcript of "5 trends for online kommunikation"

    1. 1. 5 trends foronline kommunikation Digitale tendenser der rykker Janus Boye, september 2012
    2. 2. 1:opgaver
    3. 3. ”People don’t want adrill machine,they want a hole inthe wall”- Philip Kotler
    4. 4. Selvbetjening -> Opgaveløsning
    5. 5. Information -> Engagement
    6. 6. 2:flere kanaler
    7. 7. Det offentlige påborgernes mobil Råd #1: Lad (sandsynligvis) væreifølge Digitaliseringsstyrelsen, dec. 2011
    8. 8. 3:tempo
    9. 9. Er open source hurtigst atimplementere ?
    10. 10. 4:enkelthed
    11. 11. ”If something ishard to use, I justdon’t use it asmuch”- Steve Krug
    12. 12. Enkelt at bruge, enkelt at lære
    13. 13. Fremtidens microsite? One page website
    14. 14. 5:lederskab
    15. 15. ”Commentvoulez-vousgouvernerun pays où ilexiste 258variétés defromage ?”
    16. 16. Newnormal
    17. 17. Stakeholder management High Keep satisfied Keep closeInfluence/Disruption Keep aware Keep informed Low Low High Value/Impact
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