5 trends for online kommunikation
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5 trends for online kommunikation

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Digitale tendenser der rykker

Digitale tendenser der rykker

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  • How does your look?
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  • http://tools.digitaliser.dk/mobile/regionh/#slide5
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  • http://jboye.com/blogpost/grundfos-performance-is-crucial-for-the-web-experience/
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  • Fremtidens microsite?
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Transcript

  • 1. 5 trends foronline kommunikation Digitale tendenser der rykker Janus Boye, september 2012
  • 2. 1:opgaver
  • 3. ”People don’t want adrill machine,they want a hole inthe wall”- Philip Kotler
  • 4. Selvbetjening -> Opgaveløsning
  • 5. Information -> Engagement
  • 6. 2:flere kanaler
  • 7. Det offentlige påborgernes mobil Råd #1: Lad (sandsynligvis) væreifølge Digitaliseringsstyrelsen, dec. 2011
  • 8. 3:tempo
  • 9. Er open source hurtigst atimplementere ?
  • 10. 4:enkelthed
  • 11. ”If something ishard to use, I justdon’t use it asmuch”- Steve Krug
  • 12. Enkelt at bruge, enkelt at lære
  • 13. Fremtidens microsite? One page website
  • 14. 5:lederskab
  • 15. ”Commentvoulez-vousgouvernerun pays où ilexiste 258variétés defromage ?”
  • 16. Newnormal
  • 17. Stakeholder management High Keep satisfied Keep closeInfluence/Disruption Keep aware Keep informed Low Low High Value/Impact