• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
2014 digital trends
 

2014 digital trends

on

  • 1,229 views

2014 Digital trends and problems - presented by Janus Boye in Stockholm in January 2014

2014 Digital trends and problems - presented by Janus Boye in Stockholm in January 2014

Statistics

Views

Total Views
1,229
Views on SlideShare
1,219
Embed Views
10

Actions

Likes
2
Downloads
15
Comments
0

2 Embeds 10

http://www.linkedin.com 9
https://twitter.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    2014 digital trends 2014 digital trends Presentation Transcript

    • 2014 Digital trends and problems Stockholm, January 2014 Janus Boye, J. Boye jb@jboye.com, @janusboye
    • 4 key trends
    • It is all about engagement incl. personalization & big data
    • The connected customer towards omni-channel
    • Empowering mobile users it is all about productivity
    • The digital agency as king makers they own the customer
    • 3 problems organisations are trying to solve in 2014
    • Become a digital business get a new mindset or go bankrupt
    • Connecting the dots digital is where brand and identity disconnects
    • From analytics to intelligence developing metrics to inform decision making
    • Many still don’t get the basics right
    • Many migrations in 2014 customers looking for the safe choice
    • Top brands struggle and are looking for friends to help them out
    • Lack of understanding CIO vs. CMO view
    • Lack of understanding community and culture fit