2014 digital trends

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2014 Digital trends and problems - presented by Janus Boye in Stockholm in January 2014

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2014 digital trends

  1. 1. 2014 Digital trends and problems Stockholm, January 2014 Janus Boye, J. Boye jb@jboye.com, @janusboye
  2. 2. 4 key trends
  3. 3. It is all about engagement incl. personalization & big data
  4. 4. The connected customer towards omni-channel
  5. 5. Empowering mobile users it is all about productivity
  6. 6. The digital agency as king makers they own the customer
  7. 7. 3 problems organisations are trying to solve in 2014
  8. 8. Become a digital business get a new mindset or go bankrupt
  9. 9. Connecting the dots digital is where brand and identity disconnects
  10. 10. From analytics to intelligence developing metrics to inform decision making
  11. 11. Many still don’t get the basics right
  12. 12. Many migrations in 2014 customers looking for the safe choice
  13. 13. Top brands struggle and are looking for friends to help them out
  14. 14. Lack of understanding CIO vs. CMO view
  15. 15. Lack of understanding community and culture fit

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