Tips to Extend Your Social Strategy to Your Site with Jeremiah Owyang

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If you are confused about how best to integrate social media with your brand website, you’re not alone. Don’t assume you need to place all of your eggs in Facebook’s basket. Altimeter analyst Jeremiah Owyang shares practical tips for on-site social media integration. Jeremiah unveils new data points on the evolution of the social brand website, provides real world case studies, and shares his predictions for social media marketing in the coming year. For more information on how to make your site social visit: http://www.janrain.com/​socialtips

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  • http://blog.nielsen.com/nielsenwire/online_mobile/friending-the-social-consumer/
  • http://www.huffingtonpost.com/2011/10/27/heinz-tomato-ketchup-balsamic-vinegar_n_1033642.html?ncid=edlinkusaolp00000003Now, it is launching a new ketchup variety that blends its omnipresent classic tomato ketchup with balsamic vinegar. This is the first new Heinz ketchup flavor variation in nearly a decade (remember the green and purple ketchup disasters of the early 2000s?).The company has no plans to advertise the ketchup and are banking on the power of social media to get the word out (newspaper articles probably don't hurt either). The balsamic vinegar ketchup (the classic version is made with white vinegar) will be available for purchase exclusively through the Heinz Ketchup Facebook page starting on November 14. Starting December 2011, the ketchup will be available in select retailers including Walmart and Safeway for a suggested retail price of $2.49.
  • http://www.samsung.com/us/
  • http://blogs.cisco.com/socialmedia/cisco-likes-facebook%E2%80%99s-like-button/Today Cisco is proud to announce the rollout of Facebook Like buttons on over 180 product pages on Cisco.com. You will notice them when browsing Cisco’s Data Center or small business product areas.Why Facebook? Cisco has over 685K fans on Facebook across it’s various Facebook pages and it has seen referral traffic from Facebook increase over 50% in the last year.
  • http://artofthetrench.com/
  • Link to share real-time feedback onto Twitter. When you post a comment, any followers who click referring link, the video starts at the point at which you left the comment.
  • http://www-949.ibm.com/social/impact/
  • Think beyond Facebook posts and tweets. Brands can aggregate posts from support communities, pictures from attendees at conferences, comments from across employee blogs, etc. Deliver relevant aggregated content at every customer touchpoint. Review every page of the corporate website to determine where aggregated content may enhance the customer/prospect experience.Beyond aggregation, curation to craft and deliver your brand message through customer/prospect voices. Develop editorial priorities, and customize filters and workflow processes accordingly.
  • http://techcrunch.com/2010/12/21/facebook-launches-instant-personalization-on-tripadvisor/
  • http://www.sears.com/?origin=zeta&storeId=10153&catalogId=12605&expCheckout=&orderEmail=&langId=
  • JKO: Describe social login as the building block for social context and reinforces that everyone needs to be doing this if they are serious about making their brand site socialFirst, understand your customers’ socialgraphics. Do research and find out where your customers are.  Then, you’ll know which social network to focus on. Don’t encumber prospective sign-ons by collecting unnecessary information. Instead, let new users discover their community first, then engage and deliver value. Find partners and agencies that will guide you. Don’t go this alone, find agency or technology providers that know this space and have experiences to reduce your risk.  
  • http://skittles.com/
  • JKO: It would be great to go into some depth on the value of social profiles within this section.
  • http://www.buzzfeed.com/melismashable/washington-post-and-facebook
  • Goal today: IntroduceJanrain solutions How they can help businesses improve \\customer acquisition, engagement, retention and monetization
  • Introduction to Janrain, a sample of our customers and partners
  • You’ve seen our products in action, now let’s talk about each of them in more detail
  • Janrain Engage helps with User Acquisition Today we offer more than 20 identity providers like Facebook, Twitter, Google, Yahoo, LinkedIn, PayPal or SalesforceEngage remembers the identify they previously used and offers one-click login upon return to the site. Users can share content and their activities (comments, purchase reviews, game scores) from your site to multiple social networks simultaneously Andinvite friends to your site, driving qualified referral traffic and augmenting your user acquisition initiatives.
  • Universal Music Group has deployed all three Janrain products across over 100 artist websitesSocial login has increased their registration rates up to10% on some sitesOn some sites, social login represents 80% of registrations
  • Citysearch offers multiple opportunities throughout the site to share and recommend places of business out to social networks, including sharing directly from a review. They’ve seen that content shared from their site is viewed by an average of 40 people and generates 20 quality referrals back to the Citysearch site.
  • When your audience has a good experience, they want to share and invite their friends to join them With access to the social graph, they can help you grow your audience with programs that Invite a Friend or Refer a Friend.
  • To turn users into fans and advocates, important to know who they are and encourage them with rewards to take the actions you desire
  • Increase engagement by identifying the behaviors you want to encourage, and then offer rewards once they’re completed
  • With our L&R extension, we cover the bases to get you up and running, successfully
  • Important to clearly communicate to users how rewards are earned, and let them know once they’ve achieved them
  • Social login brings with it a wealth of social profile data with deep insightsDepending on the provider, you have access to information like location, demographics, interests, activities and their friends.
  • Social login on your site gives you access to rich social profile data – demographics, psychographics, location, intentions, activities and behaviors, products purchased and their social graphPair this with activities you track on your websites to develop a 360 degree viewThis holistic view allows you to improve your marketing efforts
  • While access to social profile data is a game changer for marketers, it comes with challenges.
  • Janrain Capture provides the solution marketers need to fully maximize their returns on social profile dataCapture provides a unified view of your user’s data. Import legacy data and connect user identities to one profile to form a 360 degree view of your users.store application specific information such as mailing list opt-ins in your Email Marketing Tool, and create dynamic segments for email marketing purposes using up to date user profile in Capture.
  • UMG is the largest music label in the world with over 400 music/artists properties worldwide; Each of their artists have a variety of properties – so Lady Gaga, for example, might have a UMG page, a Little Monsters site, and a Facebook page. And many of her fans might also be fans of J Lo or Taylor Swift, but Universal did not have visibility to that knowledge.Multiple platforms (shopping cart, blog, contests) feeding 9 different databases and powering over 300 individual sitesUser data, including social data, found in multiple systems (email marketing, CMS, Commenting system, Loyalty sytems,etcHad unique styling and presentation layers for each of the 300 propertiesMultiple vendors needing access to user data on site pages
  • Key takeaways:Capture consolidated all user data in a central data store with common defined set of login, registration and profile screensAllowed each artist property to have uniquely styled registration UIRegistration driven from Facebook Fan pages, unifying on site and social network experiencesEnabled easy access to the central data store to all vendors applications
  • Postmedia exampleFederate recognizes the logged in users credentials across Postmedia’s online ecosystemUsers get personalized experience and websites can make their partnerships more profitable.
  • Janrain Engage = customer acquisition and engagementJanrain Capture = developing loyalty through personalization efforts and product recommendationsJanrain Federate = improve the user experience across your ecosystem
  • Leading brands choose Janrain because:Only user management platform for the social webDepth of expertise and leadership in social identity Integrations with existing and future technology architecturesProven, highly scalable solutions
  • Leading brands choose Janrain because:Only user management platform for the social webDepth of expertise and leadership in social identity Integrations with existing and future technology architecturesProven, highly scalable solutions
  • Tips to Extend Your Social Strategy to Your Site with Jeremiah Owyang

    1. 1. Tips to Extend Your Social Strategy to Your Site #socialtips Larry Drebes Jeremiah Owyang CEO Industry Analyst Janrain Altimeter Group @jowyangCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    2. 2. 2 Tips to Extend Your Social Strategy To Your SiteFor JanrainNovember 2, 2011Jeremiah OwyangIndustry Analyst
    3. 3. 3 Agenda  The Business Case  Framework: Evolution of the Corporate Website  Pragmatic Next Steps© 2011 Altimeter Group
    4. 4. 4 Agenda  The Business Case  Framework: Evolution of the Corporate Website  Pragmatic Next Steps© 2011 Altimeter Group
    5. 5. 5 Customers trust each other more than the brand Nielsen 2010 Global Trust Study Source: http://blog.nielsen.com/nielsenwire/online_mobile/friending-the-social-consumer/© 2011 Altimeter Group
    6. 6. 6 So brands are eager to direct customers to their fan pages© 2011 Altimeter Group
    7. 7. Corporate website integration is the #1 priority We asked 140 Corporate Social Strategists: “What three external (go-to- market) social strategy objectives will you focus on most in 2011?” Data from Survey of Corporate Social Strategists, conducted by Altimeter Group in November 2010© 2011 Altimeter Group
    8. 8. 8 Top objective: To increase referral traffic from social networks (Respondents allowed to select 3) To increase referral traffic 53% To make our site more interactive 49% To increase relevancy of content 48% To increase our number of fans/followers 43% To feature customer voices about our brand 25% To leverage user-generated content 17% To monetize engagement/time spent on site through ads 6% To increase site registrations by reducing registration friction. 5% Were not sure why yet. 6% 0% 20% 40% 60% 80% 100% Data from Survey of Corporate Social Strategists, conducted by Altimeter Group in June 2011© 2011 Altimeter Group
    9. 9. 9 The Viral Loop© 2011 Altimeter Group
    10. 10. 10 The Viral Loop© 2011 Altimeter Group
    11. 11. 11 The Viral Loop© 2011 Altimeter Group
    12. 12. 12 The Viral Loop© 2011 Altimeter Group
    13. 13. 13 The Viral Loop© 2011 Altimeter Group
    14. 14. 14 The Viral Loop© 2011 Altimeter Group
    15. 15. 15 Agenda  The Business Case  Framework: Evolution of the Corporate Website  Pragmatic Next Steps© 2011 Altimeter Group
    16. 16. 16 Evolution of the Social Corporate Website 0. No 1. Social 2. Social 3. Social 4. Social 5. Seamless Integration Linking Publishing Aggregation Context Integration Passive Social Basic Feeds Sharing Content Social and Active Curated Contextual Sharing Aggregation Content Contextual Aggregation© 2011 Altimeter Group
    17. 17. 17 Evolution of the Social Corporate Website 0. No 1. Social 2. Social 3. Social 4. Social 5. Seamless Integration Linking Publishing Aggregation Context Integration Passive Social Basic Feeds Sharing Content Social and Active Curated Contextual Sharing Aggregation Content Contextual Aggregation© 2011 Altimeter Group
    18. 18. 18 0. No Integration Description Corporate website that does not integrate any social networks Benefits • Cheap • Brand maintains absolute control of the message, at least on the corporate website Challenges Your corporate website is irrelevant© 2011 Altimeter Group
    19. 19. 19 Everyone’s talking about Heinz new flavor – but not on the corporate website Heinz leverage social media for a flavor launch, yet doesn’t integrate discussions on its website. Heinz has over 800K Facebook fans.© 2011 Altimeter Group
    20. 20. 20 Many top brands don’t integrate on corporate home pages© 2011 Altimeter Group
    21. 21. 21 Evolution of the Social Corporate Website 0. No 1. Social 2. Social Social 4. Social 5. Seamless Integration Linking Publishing Aggregation Context Integration Passive Social Basic Feeds Sharing Content Social and Active Curated Contextual Sharing Aggregation Content Contextual Aggregation© 2011 Altimeter Group
    22. 22. 22 1. Social Linking Description Chicklets which say “Follow us on Twitter/Facebook/YouTube” and redirect to the social network Benefits Encourages growth of social channels Challenges Sends traffic away, without having a strategy© 2011 Altimeter Group
    23. 23. 23 Nissan home page interactive, but links away© 2011 Altimeter Group
    24. 24. 24 During CES 2011, Samsung’s home page links away to their social properties© 2011 Altimeter Group
    25. 25. 25 Evolution of the Social Corporate Website 0. No 1. Social 2. Social 3. Social 4. Social 5. Seamless Integration Linking Publishing Aggregation Context Integration Passive Social Basic Feeds Sharing Content Social and Active Curated Contextual Sharing Aggregation Content Contextual Aggregation© 2011 Altimeter Group
    26. 26. 26 2. Social Publishing Description Sharing mechanisms that encourage recommendations or referrals, e.g. Facebook Like or Tweet buttons Benefits • Triggers a social alert as a form of endorsement • Starts a viral loop Challenges May not have a follow up or call to action© 2011 Altimeter Group
    27. 27. 27 Cisco increases referrals by adding the Like button to product pages After noticing a 50% increase in referral traffic from Facebook, Cisco adds the Facebook Like button to all its Data Center product pages.© 2011 Altimeter Group
    28. 28. 28 Pepsi’s Refresh Project asks users to log in with their Facebook…© 2011 Altimeter Group
    29. 29. 29 … and share their Refresh votes with friends on Facebook or Twitter© 2011 Altimeter Group
    30. 30. 30 Burberry fans share and comment on trench coats to Facebook with Facebook Connect© 2011 Altimeter Group
    31. 31. 31 NCAA Vault enables tweeting on archived videos and live events NCAA fans can share tweets from the video page, directing followers to the point in the video at which they tweeted.© 2011 Altimeter Group
    32. 32. 32 Early Practices  Provide sharing when visitors have done something significant that warrants to attract their friends  After they’ve had a positive experience, such as purchase, or emitted positive NPS (Zuberance)  Don’t limit sharing to corporate website, add to applications, mobile, e-commerce, and support© 2011 Altimeter Group
    33. 33. 33 Evolution of the Social Corporate Website 0. No 1. Social 2. Social 3. Social 4. Social 5. Seamless Integration Linking Publishing Aggregation Context Integration Passive Social Basic Feeds Sharing Content Social and Active Curated Contextual Sharing Aggregation Content Contextual Aggregation© 2011 Altimeter Group
    34. 34. 34 3. Social Aggregation Description Aggregate and/or curate social content, for example Tweets, comments, etc. right onto the corporate website with widgets or custom technology Benefits • Surfaces and centralizes social discussions on the corporate website • Enhance relevancy through editorial Challenges • Aggregation alone misses opportunities to curate relevant content based on editorial priorities • Requires customization and/or moderation© 2011 Altimeter Group
    35. 35. 35 NPR aggregates its social feeds on one page© 2011 Altimeter Group
    36. 36. IBM Impact curates real-time updates around its annual event This page aggregates tweets, blog posts, and event photos and videos based on the #ibmimpact hashtag. It was built internally.© 2011 Altimeter Group
    37. 37. 37 Universal Music Group artist pages aggregate artist tweets and and real-time comments This UMG artist page requires social sign- on, aggregates artist tweets and fan comments, and enables live chat.© 2011 Altimeter Group
    38. 38. 38 Early Practices  Think beyond Facebook posts and tweets.  Deliver relevant aggregated content at every customer touchpoint.  Beyond aggregation, curate to craft and deliver brand message through customer/prospect voices.© 2011 Altimeter Group
    39. 39. 39 Evolution of the Social Corporate Website 0. No 1. Social 2. Social Social 4. Social 5. Seamless Integration Linking Publishing Aggregation Context Integration Passive Social Basic Feeds Sharing Content Social and Active Curated Contextual Sharing Aggregation Content Contextual Aggregation© 2011 Altimeter Group
    40. 40. 40 4. Social Context Description Users authenticate using existing credentials, and can connect with friends/followers right on the corporate website Benefits • May increase sign ups • Creates a sense of familiarity and community • Increases relevancy through social graph Challenges • Reliance on third party for registration • Users may have concerns about privacy • Requires customization© 2011 Altimeter Group
    41. 41. 41 TripAdvisor visitors view friend reviews through Facebook Instant Personalization TripAdvisor launched Facebook’s Instant Personalization feature in December 2010, offering friend ratings, reviews, and travel history.© 2011 Altimeter Group
    42. 42. 42 Sears Social site personalizes the shopping experience with social sign-on Sears users a hybrid model: Users can register with a social sign-on but still must provide email and zip code.© 2011 Altimeter Group
    43. 43. 43 HuffPost personalizes recommendations© 2011 Altimeter Group
    44. 44. 44 Early Practices  First, understand your customers’ socialgraphics.  Don’t encumber prospective sign-ons by collecting unnecessary information.  Find partners and agencies that will guide you and help reduce your risk.© 2011 Altimeter Group
    45. 45. 45 Evolution of the Social Corporate Website 0. No 1. Social 2. Social Social 4. Social 5. Seamless Integration Linking Publishing Aggregation Context Integration Passive Social Basic Feeds Sharing Content Social and Active Curated Contextual Sharing Aggregation Content Contextual Aggregation© 2011 Altimeter Group
    46. 46. 46 5. Seamless Integration Description Other than URLs there’s no difference between a corporate site and a social site – the experience is seamless Benefits • Customers, prospects, and employees mix together, churning on new members and viral activity Challenges • It doesn’t exist yet© 2011 Altimeter Group
    47. 47. 47 Skittles site lists its social properties and vitals© 2011 Altimeter Group
    48. 48. 48 Evolution of the Social Corporate Website 0. No 1. Social 2. Social 3. Social 4. Social 5. Seamless Integration Linking Publishing Aggregation Context Integration Passive Social Basic Feeds Sharing Content Social and Active Curated Contextual Sharing Aggregation Content Contextual Aggregation© 2011 Altimeter Group
    49. 49. 49 Linking is most popular on corporate home pages Social integration on corporate home pages (n=134) Social Linking 64% Social Publishing 38% Basic Feeds 19% Curated Aggregation 7% Social Context 1% 0% 20% 40% 60% 80% 100% Data from Survey of Corporate Social Strategists, conducted by Altimeter Group in June 2011© 2011 Altimeter Group
    50. 50. 50 On product pages, linking and sharing common Social integration on product pages (n=134) Social Linking 54% Social Publishing 52% Basic Feeds 19% Curated Aggregation 8% Social Context 5% 0% 20% 40% 60% 80% 100% Data from Survey of Corporate Social Strategists, conducted by Altimeter Group in June 2011© 2011 Altimeter Group
    51. 51. 51 The radical future?  Websites are dynamically assembled on the fly based on social profiles.  This could happen in person, or while using Google or Facebook.  As a result, URLs won’t matter, nor will domains/ Instead the web will be sorted around people and contextual situations.  As a result, ads become useful information, and desirable.© 2011 Altimeter Group
    52. 52. 52 Agenda  The Business Case  Framework: Evolution of the Corporate Website  Pragmatic Next Steps© 2011 Altimeter Group
    53. 53. 53 Top challenges: Internal buy-in and resources, and “technologies are not mature” (Respondents allowed to select 3) We do not have buy-in. 34% We do not have budget. 29% We do not have headcount. 27% Technologies are not mature. 25% We do not have the skills set in-house. 22% We dont know which strategy to deploy. 18% We dont see the value. 6% Costs are too high. 5% Were concerned that vendors dont have longevity. 4% We do not know which third party developers to… 3% We do not know which agencies to work with. 1% 0% 20% 40% 60% 80% 100% Data from Survey of Corporate Social Strategists, conducted by Altimeter Group in June 2011© 2011 Altimeter Group
    54. 54. 54 Use this Road Map for your strategy 1. Start with business goals. 2. Audit your corporate website. 3. Identify opportunities at different phases of the customer life cycle. • Not all corporate web pages are equal. • Product pages are not just about products anymore. 4. Conduct A/B testing and benchmark over time.© 2011 Altimeter Group
    55. 55. Be deliberate in your social integration strategy© 2011 Altimeter Group
    56. 56. 56 Looking ahead to 2012 1. As location data proliferates, expect greater opportunities for social context on mobile devices 2. Software incumbents move into the social space through acquisition – watch for early partnerships to indicate relationships 3. Brands will adopt social beyond marketing – will apply social to product innovation, then supply chain© 2011 Altimeter Group
    57. 57. 57 THANK YOU Jeremiah Owyang jeremiah@altimetergroup.com web-strategist.com/blog Twitter: jowyang With assistance from Researchers Christine Tran and Andrew Jones© 2011 Altimeter Group
    58. 58. 58 ABOUT US Altimeter Group is a research-based advisory firm that helps companies and industries leverage disruption to their advantage. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.© 2011 Altimeter Group
    59. 59. User Management Platform for the Social WebCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    60. 60. Janrain Overview Our Company and Solutions Our Customers  Industry’s only user management platform for customer acquisition, engagement and monetization  Deep roots in social identity space  Solutions deployed on over 350,000 websites worldwide Our Partners  Powers social login for dozens of technology platforms  Integrations with commenting, community, ecommerce platforms  Founded in 2005  Based in Portland, ORCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    61. 61. Janrain Engage Social Login & Social SharingCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain rights reserved. #socialtips
    62. 62. Janrain Engage: Social Login, Sharing, Invite Friends  Social login for 20+ identity providers  Social sharing to multiple networks simultaneously  One-click return login experience  Invite/Refer friends capabilityCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    63. 63. Janrain Engage Social Login: Universal Music Group Social Login Five Times Faster vs TraditionalCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    64. 64. Janrain Engage Social Sharing: Citysearch RESULTS • 12% of user- generated content is shared with friends • One piece of shared content generates: • 40 views • 28 referral visitsCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    65. 65. Leveraging the Social Graph for Acquisition: Bicycling.comCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    66. 66. Loyalty & RewardsCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    67. 67. Janrain Loyalty and Rewards to Increase Engagement Identify Desired Behaviors and Offer Rewards:  Leave a comment  Share an article  Community participation  Watch a videoCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    68. 68. Loyalty and Rewards: The Complete SolutionCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    69. 69. Janrain Loyalty and Rewards Badges earned for shopping activity Instant notifications for badges earnedCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    70. 70. Janrain Capture Social Profile Data StorageCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain rights reserved. #socialtips
    71. 71. Revealing Social Profile Data Get to Know Ann Get to know Anne Name Location Gender Birthday Age Time Status Zone Photo Address About Me What Ann Likes Music Books Meet Ann’s Friends TV Shows Movies  Gather same profile Interests data on each userCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    72. 72. Developing a 360 Degree View of UsersCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    73. 73. What Types of Data Are Available? Email x x x x x x x Name x x x x x x x x x x Location x x x x x x x Birth Date x x x x x x x Gender x x x x Friends/Contacts x x x x x x x Profile Photo x x x x x x x Interests x x x Social Sharing x x x x x Shipping x AddressCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    74. 74. Social Data Adds Complexity To Customer Management  Data is complex and dynamic  Useful only if actionable  Most relevant when combined with other data sources  Must be easy to collect and storeCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    75. 75. Janrain Capture: Centralized Data Storage and 360o User View  Stores multiple user identities  On-demand access for from various social networks personalization of site and campaigns  Centralized location for rich user  Integrate with third party applications and profile and activity data other in-house systemsCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    76. 76. Case Study: Universal Music Group Challenges:  Multiple platforms (shopping cart, blog, contest) feeding multiple databases and hundreds of individual sites  User data, including social data, found in multiple systems (email marketing, CMS, loyalty, commenting, etc)  Unique styling and presentation layers for each of the properties  Multiple vendors needing access to user data on site pagesCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    77. 77. Universal Music Group: Implementation Outcomes Ad Serving Email eCommerce CMS CRM Janrain Capture Subscription Data Append Services Janrain EngageCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    78. 78. Janrain Federate Single Sign-OnCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain rights reserved. #socialtips
    79. 79. Single Sign On: Instant Recognition and Personalization Pass user profile data as the user moves from one site to the next.Copyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    80. 80. Janrain User Management Platform (JUMP) JUMP is Engage + Capture + Federate Branded Single Social Login Social Sharing Registration Sign-On Your Website Social Profile and Activity StorageCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips
    81. 81. Chosen by Today’s Global BrandsCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips 81
    82. 82. Thank You av Larry Drebes Jeremiah Owyang CEO Industry Analyst Janrain Altimeter Group @jowyang www.Janrain.comCopyright © 2011 Janrain Inc. All rights reserved. Copyright © 2011 Janrain Inc. All rights reserved. #socialtips

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