Improving online customer engagement is a key objective for most organizations today, but how to do this effectively on the increasingly noisy web remains a challenge. How can technologies such as OpenID and OAuth can be utilized to increase registration rates and collect accurate user profile data - two building blocks to increasing engagement? What’s the role of social networks and how do you use providers such as Facebook, Twitter, Google, Yahoo!, PayPal, and LinkedIn in expanding brand reach, increasing qualified referral traffic, and improving SEO? What are the best practices and how do you adopt them?
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