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Mindless Behavior: Building a Community

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Vote for this SXSW session here: http://panelpicker.sxsw.com/vote/5296 …

Vote for this SXSW session here: http://panelpicker.sxsw.com/vote/5296
In 2009, Mindless Behavior was a relatively unknown boy band. In 2010, they went on to quietly become one of Universal Music’s online powerhouses. The combination of their audience being highly socially savvy and Universal Music Group’s leveraging of cutting edge social technology drove massive on-site engagement, and has carried their momentum into 2012.

In this presentation, you’ll learn which cutting edge technology Mindless Behavior's management team used and how they leveraged them for maximum effect – and how other artists might do the same.

Published in: Technology, Business

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  • 1. 1©2012
  • 2. Social login widget Collected comments and social media Real time chat activity streams widget 2©2012
  • 3. Community Hundreds of people members earn on chat on a points and badges weekday morning. by engaging on site Very popular feature. 3©2012
  • 4. Collected user data goes in to the label’s marketing automationEcommerce is systemssocialized withcommenting, socialcheckout. Collect mobile numbers for SMS marketing. 4 ©2012