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From Anonymous to Known

by on Jul 20, 2012

  • 405 views

Vote for this SXSW session now! http://panelpicker.sxsw.com/vote/4570 ...

Vote for this SXSW session now! http://panelpicker.sxsw.com/vote/4570
Imagine: You walk into a conference with thousands of people walking beside you, and no idea who each one is. Is the person to your left your new best friend or arch nemesis?

Social data provides individuals and companies alike with powerful fodder to cultivate a relationship, a mutual understanding, a marketing opportunity. Using this data customizes the user’s participation on-site, so that the person is no longer visitor #29845, but she’s Cindy, who enjoys running, sushi, spending time with her kids and is in financial services.

But, how do we get users to raise their hand and make themselves known? The customer journey from an anonymous to a known user can have multiple steps in the process, and we’ll discuss how to create an effective path. This session will highlight the importance of collecting and mining social data to provide appropriate segmentation groups, widening target markets and the ability to facilitate the development of deeper, progressively growing relationships.

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From Anonymous to Known From Anonymous to Known Presentation Transcript