IGA is home to over 125 leading music artists, including Lady Gaga, Sheryl Crow, and the Black Eyed Peas. IGA maintains separate websites for each artist with the goal of encouraging fans to subscribe to receive ongoing communications about promotions, newsletters, and emails. This session covers best practices in using social networks to acquire new customers and to increase their engagement with IGA artists. Also, you will learn the mechanics behind a recent Twitter promotion for Lady Gaga.
Presented by Lee Hammond, Director, New Media Interscope Records (www.interscope.com) and Tore Steen, VP of Marketing & Business Development, Janrain (www.janrain.com).
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