Crisis Communications 2012 Social Media & Notification Systems

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Presentation done for National Business Continuity Association. Webinar March 2012 …

Presentation done for National Business Continuity Association. Webinar March 2012

Presented by Jane Jordan-Meier, Author of "The for highly effective Stages of Crisis Management: How to Mange the Media in the Digital Age"

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  • 1. Crisis Communications 2012: Social Media & Notification Systems with Jane Jordan-MeierAuthor : “The Four Highly Effective Stages of Crisis Management: How to Manage the Media in the Digital Age”
  • 2. Social Media Monitoring Tools
  • 3. What’s in the Maze?Many useful, free tools- “Lord” Google  Google Alerts  Google Trends  Google Analytics- “Prince” Twitter  TweetDeck  Twitter Sentiment
  • 4. The “BIG” Tools Sysomos – User friendly, multiple languages, insightful analytics for Twitter $packages start @ $550 per month Radian6 – the BIG “Daddy” Industry standard, flexible, real- time results, in-depth data $packages start @ $600 per month Trackur Sentiment tagging, saves search phrases $ packages @ $18 per month
  • 5. A Look at Radian6Sample dashboard of Radian6
  • 6. Social Media “War Room” 6
  • 7. Hashtags are critical: Qld FloodsTrending around globe• #bnefloods, #thebigwet #Qldfloods• Used effectively by Qld Police• Tweeting peaks coincided with flood peaks = vital Sysomos MAP shows news source where in the in world people tweeted about the floods: Hyperglobal, Hyperlocal world
  • 8. Hashtag Rules• Compact• Simple & easy to understand – #foodsafe – by partners• Low character count• Organic - #bnefloods• Test BEFORE crisis 8
  • 9. Final Thoughts“What happens in Vegas stays on Google” Scott Monty, social media guru, Ford Motor Co “Internet is written in ink not pencil”Mark Zuckerberg’s girlfriend in movie “The Social Network”
  • 10. Jane Jordan-Meierwww.crisismanagementbook.com@janejordanmeier (Twitter)jane@janejordan.net“The Four Highly Effective Stages of CrisisManagement: How to Manage the Media in theDigital Age” published by CRC Press, May2011Thank You! . Do connect