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Crisis Communications 2012:        Social Media & Notification Systems                             with   Jane Jordan-Meie...
Social Media Monitoring Tools
What’s in the Maze?Many useful, free tools- “Lord” Google    Google Alerts    Google Trends    Google Analytics- “Princ...
The “BIG” Tools        Sysomos –           User friendly, multiple languages,           insightful analytics for Twitter  ...
A Look at Radian6Sample dashboard of Radian6
Social Media “War Room”                          6
Hashtags are critical: Qld FloodsTrending around globe• #bnefloods, #thebigwet  #Qldfloods• Used effectively by Qld  Polic...
Hashtag Rules• Compact• Simple & easy to understand  – #foodsafe  – by partners• Low character count• Organic - #bnefloods...
Final Thoughts“What happens in Vegas stays        on Google”           Scott Monty, social media guru,                    ...
Jane Jordan-Meierwww.crisismanagementbook.com@janejordanmeier (Twitter)jane@janejordan.net“The Four Highly Effective Stage...
Crisis Communications 2012 Social Media & Notification Systems
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Crisis Communications 2012 Social Media & Notification Systems

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Presentation done for National Business Continuity Association. Webinar March 2012

Presented by Jane Jordan-Meier, Author of "The for highly effective Stages of Crisis Management: How to Mange the Media in the Digital Age"

Published in: Business, Technology
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Transcript of "Crisis Communications 2012 Social Media & Notification Systems"

  1. 1. Crisis Communications 2012: Social Media & Notification Systems with Jane Jordan-MeierAuthor : “The Four Highly Effective Stages of Crisis Management: How to Manage the Media in the Digital Age”
  2. 2. Social Media Monitoring Tools
  3. 3. What’s in the Maze?Many useful, free tools- “Lord” Google  Google Alerts  Google Trends  Google Analytics- “Prince” Twitter  TweetDeck  Twitter Sentiment
  4. 4. The “BIG” Tools Sysomos – User friendly, multiple languages, insightful analytics for Twitter $packages start @ $550 per month Radian6 – the BIG “Daddy” Industry standard, flexible, real- time results, in-depth data $packages start @ $600 per month Trackur Sentiment tagging, saves search phrases $ packages @ $18 per month
  5. 5. A Look at Radian6Sample dashboard of Radian6
  6. 6. Social Media “War Room” 6
  7. 7. Hashtags are critical: Qld FloodsTrending around globe• #bnefloods, #thebigwet #Qldfloods• Used effectively by Qld Police• Tweeting peaks coincided with flood peaks = vital Sysomos MAP shows news source where in the in world people tweeted about the floods: Hyperglobal, Hyperlocal world
  8. 8. Hashtag Rules• Compact• Simple & easy to understand – #foodsafe – by partners• Low character count• Organic - #bnefloods• Test BEFORE crisis 8
  9. 9. Final Thoughts“What happens in Vegas stays on Google” Scott Monty, social media guru, Ford Motor Co “Internet is written in ink not pencil”Mark Zuckerberg’s girlfriend in movie “The Social Network”
  10. 10. Jane Jordan-Meierwww.crisismanagementbook.com@janejordanmeier (Twitter)jane@janejordan.net“The Four Highly Effective Stages of CrisisManagement: How to Manage the Media in theDigital Age” published by CRC Press, May2011Thank You! . Do connect
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