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Bonsai Networking: Using Social Media and F2F Networking to Cultivate a Power Network
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Bonsai Networking: Using Social Media and F2F Networking to Cultivate a Power Network


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A Bonsai Network is a cultivated Sphere of Influence …

A Bonsai Network is a cultivated Sphere of Influence

Bigger networks don’t always mean better. A selectively cared for and developed network can be much more powerful and last a lifetime. You need a network of like-minded, inspirational and uplifting people who will get your message, who will love your message and who will share your message.

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  • 1. A guide to cultivating your power network by using new media techniques with old school networking #BonsaiNW Thursday, October 7, 2010
  • 2. A Bonsai Network is a cultivated Sphere of Influence A sphere of influence is the group of people (your network) who know, like and trust you. They refer you, they support you and they help you. Treat them like gold. Always thank them, even if a referral doesn't work out. Why Bonsai? Thursday, October 7, 2010
  • 3. Objectives for this session • Rules of Bonsai Networking • Real life examples • Your Online Presence • Your Offline Presence • Brining social media and F2F networking together • Your best networking partners • Resources • What's next? Thursday, October 7, 2010
  • 4. The 5 Rules of Bonsai Networking 1. The Rule of Reciprocity (Pollination) 2. The Rule of Value Added (Fertilization) 3. The Rule of Quality over Quantity (Pruning) 4. The Rule of Purposeful Planning (Patience) 5. The Golden Rule Thursday, October 7, 2010
  • 5. Real Life Examples Thursday, October 7, 2010
  • 6. Real Life Examples Thursday, October 7, 2010
  • 7. Real Life Examples Thursday, October 7, 2010
  • 8. Your Online Presence Hub and Spoke Facebook Twitter Video Photography LinkedIn Location based apps Blog RSS Email Thursday, October 7, 2010
  • 9. Determine your Hub Everyone needs an online home-base is this your website? is this your blog? this is where you send people back to via social profiles, email signatures and business cards Thursday, October 7, 2010
  • 10. Social Media Select a few which resonate with your interests. Facebook, Twitter, Linkedin are very well known, but there are dozens! Thursday, October 7, 2010
  • 11. Your Offline Presence Civic Groups Industry Groups Local Groups Hobbies Sports Places of worship Chambers B2B Networking Groups Schools Thursday, October 7, 2010
  • 12. Bringing it all together O2O (online to offline) Coffee Drinks A mutual event Meet-ups Tweet-ups Shout-outs Thursday, October 7, 2010
  • 13. Applying the 5 Rules Rule 1 -The Rule of Reciprocity (Pollination) Promoting others Their blogs Their business (referrals) Their events Their causes Via Shares, Likes, Introductions, Recommendations, Re-tweets Thursday, October 7, 2010
  • 14. Applying the 5 Rules Rule 2 - The Value Added Rule (Fertilization) Status updates Shared links Content of your blogs Segmentation Life-streaming vs. Value Added Content Thursday, October 7, 2010
  • 15. Applying the 5 Rules Rule 3 - Quality over Quantity (Pruning) In those we follow In those online channels we select In those offline groups we belong to You can't do everything well, so stop trying. Select a few online and offline places and do them very well. Become involved and add value. Thursday, October 7, 2010
  • 16. Applying the 5 Rules Rule 4 - Purposeful Planning (Patience) • Goals • Objectives • A plan • Selectivity • Segmentation • Time • No scattershot approach Thursday, October 7, 2010
  • 17. Applying the 5 Rules Rule 5 - The Golden Rule This is not churn and burn, this is building relationships for life. When "unfriend" is as easy as a click, the Golden Rule was never so important as now. Don't Spam Not with your Facebook and Twitter statuses Not with canned scripted calls Not with location based app updates Not in your networking conversations Thursday, October 7, 2010
  • 18. Your best networking partners Your tightest circle is going to be a combination of: 1) Your raving fans 2) Those you, like yourself, have a service, product or message to share (ie small business owners, bloggers, job seekers) because they not only understand the value of networking and reciprocity but they are out there doing the same thing as you are, broadening your reach. - Bloggers - Small Business Owners - Job Seekers Thursday, October 7, 2010
  • 19. On Partner Building • Don't be intimidated of those at the "top", everyone is just a person • Twitter is the great equalizer • Groom and support those just entering Social Media • Surround yourself with great people • Let the top "pull" you up • Surround yourself with others with like mindedness • Collaborate on projects • Always thank them for their referrals Thursday, October 7, 2010
  • 20. Resources (Books) Who’s Got Your Back 6 Pixels of Separation Flip the Funnel Crush It The Whuffie Factor Referral Engine Love is the Killer App Tribes Engage Trust Agents Duct Tape Marketing Socialnomics Thursday, October 7, 2010
  • 21. Takeaways • You never know where something might lead • Look for fellow bonsai growers and fertilize them • Remember the Golden Rule • Be selective • Be a blessing • Take it offline • Don't be afraid • Have a plan • Be patient • Pay it forward Thursday, October 7, 2010
  • 22. What's Next? November - Intermediate Bonsai Cultivation Putting a plan in place and getting it up and running in 30 days Your own hub and spokes Community networking RSS Additional social media sites Additional resources Cost $50 Thursday, October 7, 2010
  • 23. What's Next December - Advanced Bonsai Cultivation For the people who enjoy tech. Advanced tips, tricks and techniques on how to bring it all together. Blog comments Power social media Advanced find and follow Start something special Reach for the stars Branding Cost $50 OR Both $80 Thursday, October 7, 2010
  • 24. "It is literally true that you can succeed best and quickest by helping others to succeed." - Napoleon Hill Thursday, October 7, 2010