Marketing PieceTMGT 1150 - Assignment # 1 Marketing Piece

1. WHY GO?
Warm, sunny valleys, narrow lakes with sandy beaches and lush, fruit
laden orchards make Thompson Okanagan a vacation hot spot. With
so much to offer, you can be sure of a vacation that is either adven-
turous or relaxed - but never boring!
Located in British Columbia’s interior, the Thompson Okanagan re-
gion is rich in its variety of terrain and ecology, with landscapes that
vary from open, semi-arid grasslands to high elevation sub-alpine
meadows, to dark.
Come savour an award-winning merlot, wipe the sweet juice of a
plump peach from your chin and drink in a spectacular landscape
that basks in the abundant sunshine that graces this region.
WHEN TO GO
With over 2000 hours of sunshine, the ideal time to visit the Thomp-
son Okanagan is between Spring to early fall to indulge in the re-
gion’s Agritourism and Wellness exhibit.
MINI GUIDE MAY 2011
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HOW TO GO
Highway 1 of the Trans Canada Highway can be used to reach the
THOMPSON OKANAGAN Thompson Okanagan region via car. Greyhound Transportation Corp.
offers long-distance intercity bus travel between Canada and USA.
A Taste of the Good Life The scenic train ride from Vancouver to Kamloops is approximately 8
hours. Kelowna International Airport is approached by flights from all
over the world. Airlines include Air Canada, WestJet, Central Moun-
tain Air and Horizon Air which provide daily service to major cities.
Attractions Wine & Dine
KurSpa The Phoenix Steakhouse
Home of North America’s coldest sauna, Located in a beautiful renovated heritage
Sparkling Hill Resort celebrates whole building in the heart of Downtown Vernon,
body health and wellness inside and out. Phoenix Steakhouse offers the best of all
KurSpa houses a cold sauna (Cryotherapy) aspects of the dining experience. Amazing
that boasts a temperature of -110°C. They food and great service are offered in an ur-
are proud to introduce some of the best ban atmosphere, where rich leathers and
traditional European treatments and transformative therapies to dark woods evoke a classic steakhouse feel.
North America for a happier, healthier you. $$$ From their signature mouth-watering steak
to succulent seafood, the menu features a variety of selections to
The Village Cheese Company please even the most particular of palates. $$$
The Village Cheese Company is a micro
cheese plant based on the estate winery
Brownstone Restaurant
concept. Their old fashion good times From their warm ambiance inside and gorgeous garden patio when
atmosphere will return you to a time the weather is warm and nice to exceptional lunch or dinner menu
when delicious cheese was as close as items served by their professional staff, any meal out becomes an
your local dairy. $ experience when you dine at the Brownstone Restaurant. Owner
Dale Decaire prepared dishes which feature international influences
Predator Ridge Golf Course on the freshest of local ingredients. $$
Named the best new course in Canada
for 2010 by SCOREGolf, the Predator
The Italian Kitchen Company
Course hosted the prestigious Skins One of Vernon’s most popular restaurants, The
Game twice. This breathtaking course is Italian Kitchen Company offers classic dishes in a
designed by Carrick Design. $$$ traditional atmosphere. The menu includes an
array of pastas, as well as fresh seafood and steaks.
Reservations are recommended. $$
Historic O’Keefe Ranch
Variety of hiking, biking & riding trails can Felix on Forth
be found in the Thompson Okanagan
Felix On Forth is a modern bistro in downtown Kamloops. With a
region. Be sure to visit the Historic
menu that changes seasonally and is inspired by the classic dishes of
O’Keefe Ranch to explore the history and
France, Italy, and Spain, our passion is delivering creative twists on
nature it has to offer. $$
traditional comfort food in a relaxed environment. $$
Cabana Grille
Davidson Orchards Country
Located across the street from
Village
Kelowna’s prized Lake Okana-
Davidson Orchards Country Village is a gan, Cabana Bar & Grille is an
family owned and operated farm con- oasis for regional, rustic, family
sisting of 45 acres of fruit and vegeta- cuisine. Celebrity Chef and operating partner Ned Bell from Food
bles, farm market, famous kitchen and Network brings innovation and passion to the menu. An affordable
bakery as well as a picnic and tractor menu focusing on fresh local produce cooked in innovative ways will
tour. $ sure to become a local hot spot. $$$
TURN OVER FOR MAP AND LOCATIONS →

2. MINI GUIDE A TASTE OF THE GOOD LIFE TOURING ROUTE
 Find Out More
 Lonely Planet’s Guide to Western Canada
 Thompson Okanagan Tourism Association
 Stay Recommendations
Sparkling Hill Resort Wineries
The first resort in North America to incorporate Swarovski crystal With more than 120 wineries, the
elements into every aspect of its design. Bold prisms throughout Thompson Okanagan is British Columbia's
subtly create a feeling of warmth oldest and largest wine-producing region.
and serenity. It is here that you Discover complex Pinot Noirs, vibrant
will discover a modern oasis - a Chardonnays and sweet Ice Wines at
most remarkable hotel and well- wineries perched above glittering lakes.
ness centre with European-
inspired design elegance. Sunmore Ginseng Spa
(Superior Lake View King $420 CDN)
North America’s only ginseng spa, Sunmore
Ginseng Spa offer a variety of body massages,
Four Points by Sheraton Kamloops
facial treatment, and relaxing baths, combining
Stay central to Kamloops’ newest districts, including the Thomp- Eastern and Western healing modalities, along
son Rivers University and the Tournament Capital Center. A block with the power of ginseng, our treatments are
away from Exit 368 off of Hwy #5, it is only steps away from to promote harmony within your body, mind
popular dining, nightlife, theatres, and shopping. Stay and Play at and spirit, you will leave our spa completely
one of eight Kamloops’ championship golf courses. relaxed, revitalized and rejuvenated.
(Deluxe Room $180 CDN)
Planet Bee Honey Farm
Delta Grand Okanagan Resort and Conference Centre
One of Okanagan's favourite
Room with Lakeview $289 CDN On the shores of majestic Okana- attractions, you can watch live
gan Lake, the Delta Grand Okanagan honeybees busily working be-
Resort is recently ranked among the Top hind glass performing their
Waterfront Hotels in Canada for 2010 by amazing bee dance & producing
Canoe.ca. Their unique destination pro- their numerous nutritional prod-
vides memorable guest experiences and ucts which can enhance our
inspirational Food and Beverage, in the health & well-being. The Honey
heart of Canada's Wine Country. (Room Health Boutique offers numer-
with Lakeview $289 CDN) ous educational displays & posters with free honey tasting & a full selec-
tion of all-natural bee products.
South Thompson Inn Guest Ranch & Conference Centre
Kamloops best kept hotels and accommodation secret, this Water Activities
unique boutique Inn with 57 guest rooms offers superior accom- The Okanagan Valley is the warmest and
modation that includes driest part of BC, with pockets of semi-
balconies with breathtaking arid desert as well as Canada's only true
river or mountain views. desert. It also contains an enormous
Each individually designed number of lakes, most of which are
warm and wonderful swimming destina-
room is named after either
tions. Beach and water sports of every
a famous racehorse or race description are played here and, with
way in North America. gorgeous lake, orchard and mountain
Come experience our ever views everywhere you look, picnicking is
welcoming unique “Kentucky Style Inn with Western Hospitality”. practically mandatory.
Enjoy your peaceful and relaxing stay at our picturesque Inn.
(Standard Queen $215 CDN)
Tobiano Golf Course
Manteo Resort Waterfront Hotel & Villas Golf at Tobiano is unlike gold anywhere else in
On the lake, in the mountains, at the beach. Minutes from cham- the world. Designed by award-winning Canadi-
pionship golf and award-winning estate wineries, Manteo Resort an gold architect Thomas McBroom, this histor-
Waterfront Hotel and Villas is the premier Okanagan Lake resort ic Six Mile Ranch site has been transformed
destination located in Kelowna, British Columbia. Perfect for from rugged bench land into a golf course that
vacations, getaways, meetings and retreats. Refreshingly Unique. is as visually captivating as it is thrilling to play.
Memorably Okanagan. (Deluxe Guest Room Lakeside $260 CDN)