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2012-07 Paper session UMAP - Models of user engagement

by Web Mining Researcher at Universitat Pompeu Fabra; Yahoo! research on Jul 18, 2012

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Our research goal is to provide a better understanding of how users engage with online services, and how to measure this engagement. We should not speak of one main approach to measure user engagement ...

Our research goal is to provide a better understanding of how users engage with online services, and how to measure this engagement. We should not speak of one main approach to measure user engagement – e.g. through one fixed set of metrics – because engagement depends on the online services at hand. Instead, we should be talking of models of user engagement. As a first step, we analyzed a number of online services, and show that it is possible to derive effectively simple models of user engagement, for example, accounting for user types and temporal aspects. This paper provides initial insights into engagement patterns, allowing for a better understanding of the important characteristics of how users repeatedly interact with a service or group of services.

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2012-07 Paper session UMAP - Models of user engagement 2012-07 Paper session UMAP - Models of user engagement Presentation Transcript