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Networking with LinkedIn

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Digital footprint, Completing your LinkedIn Profile, Job Search Networking

Digital footprint, Completing your LinkedIn Profile, Job Search Networking

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  • Guide to filling out profileTells which areas are searchable

Networking with LinkedIn Networking with LinkedIn Presentation Transcript

  • Janet P. Cunninghamwww.linkedin.com/in/janetpcunningham janet.cunningham@gmail.com Twitter: Cunningham_JP
  •  75 % of recruiters are required by their companies to do online research of candidates. 70 % of recruiters in the United States report that they have rejected candidates because of information online.Social Media History Becomes A New Job HurdleNew York Times, Business Day Technology http://www.nytimes.com/2011/07/21/technology/social-media- history-becomes-a-new-job-hurdle.html?_r=2&pagewanted=all
  • Really? Check these websites: www.spokeo.com www.peekyou.com www.whitepages.com www.zabasearch.com www.123people.com www.lookupemailaddresses.com
  • Business oriented social networking site  >120 million accounts  Growth: 2 per second  Market Yourself  Job Seekers, Employers, Recruiters  FREE … (biggest investment is your time)  Sign up: www.linkedin.com LinkedIn makes your network “Visible”
  • Build a network of direct connections (1st degree) Get access to your connections’ connections (2nd degree & 3rd degree)Who do you want to connect with?  Professional Colleagues: above, beside, below  Former Coworkers  Classmates/Alumni/Professors  Friends/Family/Neighbors  Community/Civic/Church
  • Multiple email addresses?Be sure they are all listed
  • Turn off when you are making lots of changes to your profile to keep from “spamming your connections” repeatedly
  • When you choose “anonymous” you lose the ability to see who has viewed your profile
  • Status Update Ideas: (from Paul Hattimer’s Blog)Networking Events AttendedClasses/Seminars CompletedVolunteer/Community WorkAlumni Activities/EventsLinks to Articles of InterestLink to Twitter Who’s Viewed Your Profile? Click on hyperlink to find out
  • Filter the Updates on you Home Page:• Go to Settings• Click on Account to edit this section• Customize the Updates you see• Window with update types will open• Choose what you want to see
  • LinkedIn’s Definition of 100%:Name and Position 25%Picture 5%Summary 5%Specialties 5%Education 15%Past Job 1 15%Past Job 2 15%Recommendation 1 5%Recommendation 2 5%Recommendation 3 5% “40 times more likely to be found in a search with 100% completed profile” (according to LinkedIn)
  • Put Industry Keywords in Searchable AreasWhere to find Keywords:Profiles of others in yourindustryJob descriptions – use wordcloud tool: www.wordle.net
  • Why do this?It shows you are a “Pro” on LinkedIn
  • Name Common name? add middle initial Last name field – 44 characters - add credentials (last name, credential, degree, etc.)Headline – 120 characters Personal Branding Statement First impression - at the very top of your Profile Shows in “mini profile” search results Put job you want in Headline Use Industry Keywords/Terms that recruiters useHeadline default is “Current Title at Current Employer”Change this to a compelling statement that describes you!
  •  Environmental Compliance Manager | Instructor HR Director | Employee Relations Project Manager | Franchise Manuals Video Producer | Production Manager Logistics | Operations | Procurement | Supply Chain Controller | Accounting Manager | CPA IT Consultant | Data Warehouse Developer Marketing | Communications | Copywriting Sales | Marketing | Business Development Political Correspondent | South Asia
  • Your picture appears in several places on LinkedIn: Profile Status Updates Search Results Group messagesPhoto should be: Current Professional attire No company logos No extras in photo 40% more clicks on profiles with photos (according to LinkedIn)
  • Summary: Tell your story - Professional “Elevator Pitch” 2-3 paragraphs: conversational, 1st person  Your background  How you help others  How you got where you are  What companies helped you get there  Keywords, Your preferred location Put your contact Info in Summary if you want to be contacted easily during job searchSpecialties:  Industry keywords or phrases read by search engines and people  Alphabetize – separate with commas or make bulleted list
  • Education – must put something in for 100% List all schools and degrees received Business, Technical or Professional training Scholarships, organizations, awards, activities Anything special about school or programPast Positions – need at least 2 for 100% Job Title, Company, Action & Results Short description of company Summarize your role & accomplishments What you learned there – how this position prepared you for your current path
  • Interests: Personal & Professional interestsGroups & Associations: Industry, Professional & Social organizations Include full spelling and abbreviations This is a text field, not LinkedIn Groups These are searchable areas – use your keywords!Words or phrases separated by commas create hyperlinksClick on hyperlink to find others who share your interests
  • “Add Sections” is foundimmediately under yourProfile Box when using the Edit Profile mode Check the “More” tab for other applications/sections to add to your profile
  •  Need 3 to get to 100% Must come from your 1st degree connections Send request from inside LinkedIn Your request will be sent via email Be specific with request, give ideas and keywords (write recommendation yourself) Recommendation doubles value of keywords in that area of experience
  • More Contacts = Better Search Results Customize invite: remind people who you are, where you met them and why you want to connect Say “thank you” when they accept LinkedIn will suggest “People You May Know” from connections Be careful with automatic email invites When someone sends you an invitation… reply back - look at their profile and find something to comment on
  • Bubble = DiscussionSuitcase = Job Posting
  •  Join up to 50 groups Industry, Professional, Alumni Message or send invitations to anyone in your groups Show activity/expertise by participating in discussions – write a post or comment on one Control email settings/notifications/frequency of LinkedIn Group emails (click on Group: More tab)Join large groups to expand your network – the more people you areconnected to…the higher you will rank in LinkedIn search results
  • Use Advanced Search to narrow bylocation, industry and experience level
  • Don’t acceptinvitationsfrom youremail – sign into LinkedIn
  • Don’t DeleteUnansweredInvitationsGo to OriginalInvitation &Click on BlueHyperlink Resend or Withdraw Invitations from this screen
  •  Follow target companies, get notification of new hires, monitor discussions/posts Review profiles of hiring managers before interviews Over 2 million company pages Use Search Box “People” Type in Company name to find those in your network who work there
  • SlideShare: use this app to search PowerPoint presentations for topics of interest
  •  Spell Check not active in all areas of LinkedIn Make sure Profile lines up with resume – but don’t copy resume Keep your Profile updated:  You will come up more often in searches  Helps you keep track of your accomplishments  Allows your bosses/coworkers to be aware of your accomplishments  Profile changes go out to all contacts
  • Click on Help Centerfrom the bottom leftcorner of any page
  •  Be Aware of your Digital Footprint Know Your LinkedIn Settings Take Time to Complete Your Profile (100%) Optimize Your Profile by using KEYWORDS Customize Your Invitations
  • Thank you!Janet P. Cunninghamjanet.cunningham@gmail.comwww.linkedin.com/in/janetpcunningham