Creative Conflict: Turning Tension Into Teamwork
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Creative Conflict: Turning Tension Into Teamwork

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Communications professionals who can champion strategic initiatives, help manage change and collaborate successfully with individuals and teams are vital resources to any organization. This......

Communications professionals who can champion strategic initiatives, help manage change and collaborate successfully with individuals and teams are vital resources to any organization. This presentation offers a five-step process for opening a dialogue and rebuilding the working foundation of cross-functional teams to improve work processes in multiple situations.

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  • 1. Creative Conflict: Turning Tension Into Teamwork A Five-Step Guide For PR and Marketing Professionals Presentation to PRSA Alaska Chapter by Janet Asaro
  • 2. Your career in high gear
  • 3. It’s not a crap shoot
  • 4. • Complex processes • Cross-functional groups • Rapid change and response Where you come in
  • 5. Assess the relationship Structure the dialog Ask and listen Report and plan Commit and nurture Roles, skills, tools, relationships
  • 6. Turning Tension Into Teamwork • Identify when the relationship isn’t working • Create collaboration through mutual understanding • Rebuild the foundation and improve work processes Learning Objectives
  • 7. Turning Tension Into Teamwork • Identify when the relationship isn’t working • Create collaboration through mutual understanding • Rebuild the foundation and improve work processes Learning Objectives
  • 8. Turning Tension Into Teamwork • Identify when the relationship isn’t working • Create collaboration through mutual understanding • Rebuild the foundation and improve work processes Learning Objectives
  • 9. 5-Step Teambuilding Process Assess the relationship Structure the dialog Ask and listen Learning Objectives Report and plan Commit and nurture
  • 10. When is it time to assess and regroup?
  • 11. Assess the relationship
  • 12. When is it time to assess and regroup? Assess the relationship Structure the dialog Ask and listen Report and plan • New team member/client • Poor working relationship/tension • Rework, missed deadlines, lack of focus Assess the relationship Commit and nurture
  • 13. 5-Step Teambuilding Process Assess the relationship Structure the dialog Ask and listen Assess the relationship Report and plan Commit and nurture
  • 14. Self-Assess 7 Deadly Communication Sins
  • 15. 7 Deadly Communication Sins
  • 16. WRATH SLOTH PRIDE LUST ENVY GLUTTONY GREED • Why don’t they ever listen? • They want it WHEN?! 7 Deadly Communication (Attitude) Sins • Everyone thinks they can do my job • Oh, to work somewhere I’m appreciated • I wish we had THEIR budget! • I MUST control the BRAND! • I don’t get paid enough to put up with this!
  • 17. • Understand people’s personal and practical needs • Understand the impact of your behavior on others • Understand the emotional cues and tune into what people are not saying Emotional Intelligence – It’s a tool
  • 18. Education/P ublic Programs PR & Marketing Dept Turnover/Trust Workload/Morale Real-life example
  • 19. 5-Step Teambuilding Process Assess the relationship Structure the dialog Ask and listen Structure the dialog Report and plan Commit and nurture
  • 20. Structure the dialog
  • 21. 5-Step Teambuilding Process Assess the relationship Structure the dialog Ask and listen Report and plan • Bring the teams together • Meet off-site • Flipchart for recording • Feed them! Structure the dialog Commit and nurture
  • 22. 5-Step Teambuilding Process Assess the relationship Structure the dialog Ask and listen Ask and listen Report and plan Commit and nurture
  • 23. We only remember 2050% of what we hear. Ask and listen
  • 24. . Show respect . Keep quiet . Challenge assumptions Seek to understand Active listening
  • 25. 5-Step Teambuilding Process Assess the relationship Structure the dialog Ask and listen Report and plan Commit and nurture Agenda: We’re here to LISTEN to YOU! Ask and LISTEN
  • 26. 80% Listen 20% Talk Active listening - 80/20 Rule
  • 27. 5-Step Teambuilding Process Assess the relationship • • • • • • Structure the dialog Ask and listen Report and plan Commit and nurture Introductions, name, title What do you do? What do you like most/why? What do you like least/why? What do you spend the most time on? What is your most important responsibility? Ask and LISTEN
  • 28. Here’s Where You Can Help Them! • • • • • • Introductions, name, title What do you do? What do you like most/why? What do you like least/why? What do you spend the most time on? What is your most important responsibility? Ask and LISTEN
  • 29. Here’s What You Need to Develop Strategy • What is your main goal this year? • Who is your primary audience? • What action do you want them to take/relationship you want to build? Ask and LISTEN
  • 30. Here’s How You Expose and Assess the Process • What do you need from Public Relations? • What do you do with what we give you? • Are there any gaps? Ask and LISTEN
  • 31. Education/P ublic Programs PR & Marketing Dept Trust Morale Real-Life Example/Ask and LISTEN
  • 32. 5-Step Teambuilding Process Assess the relationship Structure the dialog Report and plan Ask and listen Report and plan Commit and nurture
  • 33. 5-Step Teambuilding Process Assess the relationship • • • • Structure the dialog Ask and listen Report and plan Commit and nurture Staff sharing (verbatim) How we work together (process) Overview of workflow How Public Relations can help you Report and plan
  • 34. 5-Step Teambuilding Process Assess the relationship Structure the dialog Ask and listen Commit and nurture Report and plan Commit and nurture
  • 35. 5-Step Teambuilding Process Assess the relationship Structure the dialog Ask and listen Report and plan • Informal periodic check-ins • Celebrate successes • Report progress to leadership Commit and nurture Commit and nurture
  • 36. 7 Heavenly Communication Virtues
  • 37. 7 Heavenly Communication Virtues FAITH HOPE • Listening = Caring • Open the door for change CHARITY TEMPERANCE • Assistance = Approachability • Hear the message, not the tone JUSTICE FORTITUDE • Fairness = Trust • Relationships require tenacity PRUDENC E • When you seek out the gaps, you can make wiser decisions
  • 38. 5-Step Teambuilding Process Assess the relationship Structure the dialog Go forth and … Ask and listen Report and plan Commit and nurture
  • 39. Janet Asaro Director of Marketing and Public Relations Anchorage Museum at Rasmuson Center jasaro@anchoragemuseum.org (907) 929-9229 Marketing/Public Relations/Communications Consultation jalaska99@yahoo.com (907) 351-5053 Contact me