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Self identity - giddens in gauntlett - media,
Self identity - giddens in gauntlett - media,
Self identity - giddens in gauntlett - media,
Self identity - giddens in gauntlett - media,
Self identity - giddens in gauntlett - media,
Self identity - giddens in gauntlett - media,
Self identity - giddens in gauntlett - media,
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Self identity - giddens in gauntlett - media,

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  • 1. Self-Identity – A. Giddens inGauntlett - Media, Gender and Identity.
  • 2. • Expresses ideas on how people shape their self- identity in modern societies and the role of the media.• - issues relating to gender are important - especially rise of feminism• - democratisation of the media "we media": representations, ideologies and• - globalisation• - the third way - key proponent - neither right nor left (Marxist)
  • 3. • - concerned with the micro level - with actions of the individual (Weber) not just macro level generalisations• - structuration bridges the gap between macro and micro levels of society = society not random individual acts but also not determined by social forces - it is a combination of the two - individual acts can also impact upon the structure and change it• - there is a social structure - traditions, institutions, moral codes, established ways of doing things (dominant) but these can be changed when people start to ignore them, replace them or reproduce them differently (negotiated)
  • 4. • - interface between society and media seen as a state of struggle where readings are negotiated - pluralistic• - social rules are unwritten but accepted by all in a society as what is normal they have no formal force to back them up• - deviation from social conventions is met with horror - gender issues• - society only has form, and that form only has effects on people, in so far as structure is produced and reproduced in what people do 1998• - traditional (social precedents) v post-traditional (reflexive reconstruction
  • 5. • - in traditional societies self is socially defined in a post- traditional society individuals need to construct self• - macro level institutions cannot be seen in isolation• - changes in sexuality (relationships/behaviour), in our society cannot be explained at macro level as capitalism and the moral authorities of the state would prefer monogamous family lives - so must be micro level• - role of drama of the media telling a good story - this has an influence on what people view as acceptable desensitisation• " ideas from the media do not merely reflect the social world...but contribute to its shape.." Gautlett, 2008
  • 6. • - self can only be constructed from a range of goods on offer in media - these are pre-determined by tradition (advertising)• - "the media in modernity offers possibilities and celebrates diversity, but offers narrow interpretations of certain roles or lifestyles" Gauntlett, 2008• - process of constant negotiation and refexivity to find self - not fixed• - ideas offered by media are more open that ever before due to digital revolution
  • 7. • - self can only be constructed from a range of goods on offer in media - these are pre-determined by tradition (advertising)• - "the media in modernity offers possibilities and celebrates diversity, but offers narrow interpretations of certain roles or lifestyles" Gauntlett, 2008• - process of constant negotiation and refexivity to find self - not fixed• - ideas offered by media are more open that ever before due to digital revolution

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